WLTW: 09/17 - 09/21: Links in IG, Email Automations, and Earning Trust

Each week Annie Schiffmann hops on Instagram Live to find out what you learned this week and share what she learned about social media for theater and running your own business. It’s called What I Learned This Week. You can play along by using #WLTW and sharing what YOU learned!

Links in IG

Instagram only allows you one link at a time - which can be a little limiting to say the least. You may have more than one item to promote, and you don’t want to have to keep switching it all of the time. LinkTr.ee is a very simple tool that allows you to put more than one link in the instagram bio. Basically, you’re making a landing page for your content - that’s super optimized for Instagram. This tool is very easy for anyone to use right away, and has a nice paid feature for branding your links.

Automations Beware

Email automations are really great - you can set up a series of emails to go out to new subscribers so they can get to know your brand. We recently created a new series of emails for new clients with one glitch - we forgot to turn off the old series off. So our two new clients this week got bombarded with to series of emails at the same time. YIKES! So don’t forget to turn off one before you launch the other!

Earning Trust

Trust has to be earned. It isn’t automatically given. This idea hit home this week as we had a client who was following our moves very closely - rightfully so. She is very protective of her brand and for the first time is putting it in someone else’s hands on social media. It can be nerve wracking. We had some scheduling snafus with some of the content and this made her tighten the reins. Now we know that we have to earn her trust back. We are more than happy to do that and are actually enjoying the process of building it back up again.