WLTW: Stories Tips and Consistent Posting with Musician Sarah Beth Watson

WLTW: Stories Tips and Consistent Posting with Musician Sarah Beth Watson

This week: songwriter and musician Sarah Beth Watson on posting consistently and more on Instagram and why more Pages are playing with Facebook Stories.

The Steps to a Perfect Back Up Plan Are Easier Than You Think

The Steps to a Perfect Back Up Plan Are Easier Than You Think

Having a backup plan comes in handy for more than just when you get sick and have to call your understudy. It’s important for any performing artist to also have backup plans when you are marketing yourself on social media as well. Think of them as the understudies for your social media.

Here we’ll break down four key steps to make sure that you’re ready when you are faced with the unexpected.

WLTW: Instagram Permission and Having Social Media Understudies

WLTW: Instagram Permission and Having Social Media Understudies

This week: Digital Strategist Lindsey Schatz talks about having backups (or, understudies as we like to say) plus how to get permission to use someone else’s Instagram post.

WLTW: 4 Tactics for Better FB Engagement, Bad IG Tagging

WLTW: 4 Tactics for Better FB Engagement,  Bad IG Tagging

This week: 4 tactics we implemented in February that increased our reach significantly across all brands and this weird/hack-y Instagram tagging technique that has to go.

Curate Content and Reclaim Your Time

Curate Content and Reclaim Your Time

On social media, it’s important to share your points of view on what’s happening in your industry - but it’s hard to come up with articles or blog posts on an almost daily basis to share those views. Feedly - and other RSS readers - will help you curate articles that you can put your own spin on.

ST@GE: Five Things Every Instagram Post Needs

ST@GE: Five Things Every Instagram Post Needs

At Downstage Media not only have we created hundreds of posts for Instagram, we’ve interacted with thousands of them as part of our Weekly Engagement Plan. We put together a mnemonic device to remember what every Instagram post needs - ST@GE.

WLTW: Increasing IGTV Views and Vertical Video Tips

WLTW: Increasing IGTV Views and Vertical Video Tips

Each Friday Annie Schiffmann hops on Instagram Live to find out what you learned this week and share what she learned about social media for theater and running your own business. It’s called What I Learned This Week (Or WLTW) You can join in by using #WLTW and sharing what YOU’VE learned!

5 Elements Every Actor's Instagram Profile Needs

5 Elements Every Actor's Instagram Profile Needs

A major frustration for many people in the performing arts is not having enough followers on their Instagram account. But there are a few ways that you can make sure that when people do find you, they take a look at your account and tap that follow button. Here are 5 things every actor’s Instagram profile needs.

WLTW: Getting Penalized By Facebook and Conversations on Twitter

WLTW: Getting Penalized By Facebook and Conversations on Twitter

Each Friday Annie Schiffmann hops on Instagram Live to find out what you learned this week and share what she learned about social media for theater and running your own business. It’s called What I Learned This Week. This week: how to schedule your posts on FB without getting penalized and Nicholas Bashour from Hexagon Theater on conversations happening on Twitter.

You can play along by using #WLTW and sharing what YOU’VE learned!

WLTW: Instagram DM Update and Jacqueline Goldfinger of Page by Page

WLTW: Instagram DM Update and Jacqueline Goldfinger of Page by Page

Each Friday Annie Schiffmann hops on Instagram Live to find out what you learned this week and share what she learned about social media for theater and running your own business. It’s called What I Learned This Week. You can play along by using #WLTW and sharing what YOU’VE learned! This week: why your Facebook Page should DEFINITELY start liking other Facebook Pages and Jacqueline Goldfinger on making art accessible.

WLTW: Liking Other Facebook Pages and Arianna Williams from Eco Village

WLTW: Liking Other Facebook Pages and Arianna Williams from Eco Village

Each Friday Annie Schiffmann hops on Instagram Live to find out what you learned this week and share what she learned about social media for theater and running your own business. It’s called What I Learned This Week. You can play along by using #WLTW and sharing what YOU’VE learned! This week: why your Facebook Page should DEFINITELY start liking other Facebook Pages and Arianna Williams on communication when juggling projects.

Not a Skittles Super Bowl TV Ad, but a Skittles Super Bowl Broadway Musical Ad

Not a Skittles Super Bowl TV Ad, but a Skittles Super Bowl Broadway Musical Ad

What are the benefits of having an ad that only a thousand people can see? Skittles is taking a big chance - not on a Super Bowl television ad, but a Super Bowl Broadway musical.

How to Make Your Instagram Live Last Longer Than 24 Hours

How to Make Your Instagram Live Last Longer Than 24 Hours

Instagram Lives fall under the category of “ethereal content - a term that marketers throw around to mean stuff that’s going to disappear in 24 hours. Keep reading to learn, how you can turn your Instagram Live videos into content that reaches farther than your Instagram followers, and lasts longer than 24 hours.