Helpful Tools

Answering the Question We All Have: How To Boost Engagement

Answering the Question We All Have: How To Boost Engagement

It’s the question every brand that’s actively using social media is asking: How do we boost likes, comments, shares and overall engagement? If only the answer was simple. In reality, it’s one of the most complex. In 2019, especially for actors and theatre people, your social media presence is your new headshot. What you post can have a direct correlation to the jobs you book.

Three Words for 2019

Three Words for 2019

Some people start a new year with a resolution. Other create SMART goals. Chris Brogan starts a new year with 3 words. I’ve done it for the past three years and find this practice very helpful in staying on track. Here you’ll find what this practice is, the three words I’ve chosen for Downstage Media, and how to create your own.

Timeline for #WLTW Guests

Timeline for #WLTW Guests

Just found out you’re going to be a guest on our Instagram Live show, What I Learned This Week? We want to make it as easy for you as possible. Here is a basic timeline that you can use to tell people who come to your website, who are on your email list, and who follow you on social media all about your upcoming show.

Setting Reminders for Event Invitations Via Your Google Content Calendar

Setting Reminders for Event Invitations Via Your Google Content Calendar

From time to time you may have an event that is happening and say, “I can take photos for social media, can you just remind me?” Or, “I can write a blog post, can you just remind me?”

Yes, of course! We’ll show you how to set up reminders so you can get notified when you want and how you want and you won’t miss capturing content with everything else you have going on.

Stretch Your Social Media Budget

Stretch Your Social Media Budget

If you’d like to have professional social media services, but don’t think you have the money, we show you how you can have over a year of someone guiding you for a fraction of what you think it’d cost!

Finding Beautiful, Legal, and Free, Images

Finding Beautiful, Legal, and Free, Images

When people hear information, they're likely to remember only 10% of it a few days later. But, if you pair a relevant image with the same information, people will remember 65% of the information three days later. So you want to put images on your posts, but legally you can’t do a Google image search and then post up any image you like on social media. Here are three ways to get great, free, and legal images onto your posts.

Using the Facebook Pages Manager to Avoid Awkward Interactions

Using the Facebook Pages Manager to Avoid Awkward Interactions

Facebook Pages Manager is an important app for anyone who may have to post onto a Facebook Company Page. By delineating it from your personal account you can avoid some common issues that may arise when toggling between two different types of accounts. In this psot you’ll learn why to use Facebook Pages Manager, some great features to it, and one feature that is surprisingly not available (yet?).

Creating Beautiful Instagram Posts with Quotes Using Word Swag

Creating Beautiful Instagram Posts with Quotes Using Word Swag

You see those posts with quotes all over Instagram - but how do you make them? Annie Schiffmann takes you through how your theater can highlight unforgettable lines in a play, glowing reviews, Shakespeare quotes and more using one simple app.

How to Prep for Your Facebook Live

How to Prep for Your Facebook Live

Facebook Live has been a part of Facebook since 2016, and can have a big impact on your brand. Let's make the case for you to consider it - and give you some ideas to start using it right away. Plus, you'll find a checklist to download and have handy the next time you go live.