How Tos

90 Days to Mastering Any Platform on Social Media

90 Days to Mastering Any Platform on Social Media

Social media platforms can come and go (Vine, Musical.ly both come to mind). But what stays are a few techniques that any performing artist can employ to get solid footing on any one. By understanding how to make content for that platform, how to engage with the people on that platform, and how to tell if your efforts are working on that platform, you’ll be able to quickly have a command over any new app that comes along.

How to Make Your Instagram Live Last Longer Than 24 Hours

How to Make Your Instagram Live Last Longer Than 24 Hours

Instagram Lives fall under the category of “ethereal content - a term that marketers throw around to mean stuff that disappears in 24 hours. Learn how you can turn your Instagram Live videos into content that reaches farther than your Instagram followers - and lasts longer than 24 hours.

Timeline for #WLTW Guests

Timeline for #WLTW Guests

Just found out you’re going to be a guest on our Instagram Live show, What I Learned This Week? We want to make it as easy for you as possible. Here is a basic timeline that you can use to tell people who come to your website, who are on your email list, and who follow you on social media all about your upcoming show.

How to Promote a YouTube Video on Instagram

How to Promote a YouTube Video on Instagram

Someone just sent you a URL of a video that’s posted on YouTube and you want to share it far and wide. The only trouble is, promoting a YouTube video on Instagram isn’t as easy as copying and pasting a link into a tweet. So what can you do? In this video you’ll get a plan on how to use Instagram and Instagram Stories to let your followers know about your video - whether or not you’re verified.

Two Must-Haves Before Promoting Your Show

Two Must-Haves Before Promoting Your Show

You know how exciting it is to be working on a show and you want to tell all of your social media followers. But you want to make sure they’ll actually be able to get tickets to the show itself. Make sure you have these two items in place so that your followers’ enthusiasm doesn’t get lost and you’ll have nice houses for your run!

Setting Reminders for Event Invitations Via Your Google Content Calendar

Setting Reminders for Event Invitations Via Your Google Content Calendar

From time to time you may have an event that is happening and say, “I can take photos for social media, can you just remind me?” Or, “I can write a blog post, can you just remind me?”

Yes, of course! We’ll show you how to set up reminders so you can get notified when you want and how you want and you won’t miss capturing content with everything else you have going on.

WLTW: 06/02 - 06/08

WLTW: 06/02 - 06/08

Each week Annie Schiffmann jumps on Instagram Live and shares three things that she learned during the course of the week. This week: followers are like money, the importance of breaking it down, and the choosing trumping the choice.

WLTW: 05/19 - 05/25

WLTW: 05/19 - 05/25

Each week Annie Schiffmann jumps on Instagram Live and shares three things that she learned during the course of the week. This week: playing the content hits, guest Deb Rabbai shared how she learned to listen different, and why it’s important to diversity your platforms.

WLTW: 05/12 - 05/18

WLTW: 05/12 - 05/18

Each week Annie Schiffmann jumps on Instagram Live and shares three things that she learned during the course of the week. This week: tapping into what your brain already knows about story to get more views on your videos and opens on your emails, Greg Triggs talks about what he learned watching someone else do his part onstage and the importance of checking your links before sending out an email!