Thoughts on Marketing

Two Must-Haves Before Promoting Your Show

Two Must-Haves Before Promoting Your Show

You know how exciting it is to be working on a show and you want to tell all of your social media followers. But you want to make sure they’ll actually be able to get tickets to the show itself. Make sure you have these two items in place so that your followers’ enthusiasm doesn’t get lost and you’ll have nice houses for your run!

The Importance of Residual Income: A Q&A with Joseph Kenney of 316 Strategy Group

The Importance of Residual Income: A Q&A with Joseph Kenney of 316 Strategy Group

Business owners across the globe place a high value on residual income streams—income that comes in reliably month after month without a lot of additional input. (Who wouldn’t?) But according to Joseph Kenney, founder of 316 Strategy Group and national recognized speaker on small business, residual income isn’t “gravy”— it’s a necessity for long-term success of any business. Mr. Kenney answers a few questions below regarding how residual income works and why it plays such a key role in an effective business strategy.

Stretch Your Social Media Budget

Stretch Your Social Media Budget

If you’d like to have professional social media services, but don’t think you have the money, we show you how you can have over a year of someone guiding you for a fraction of what you think it’d cost!

Stop Right There! Check This Before You Post to Facebook

Stop Right There! Check This Before You Post to Facebook

We’re breaking down how your Facebook posts can get in more News Feeds - also known as reach. You spend all of that time creating your posts so make sure that people are seeing them! This post gives you five questions to ask when you’re looking over your Facebook content. By acting on them you’ll start to build strong relationships with audience members who are liking, commenting, and sharing your posts!

YouTube Takeaways from Sean Ely of Number Six With Cheese

YouTube Takeaways from Sean Ely of Number Six With Cheese

In our Facebook Live: YouTube Tactics for Right This Second, I interviewed Sean Ely from Number Six With Cheese. He shared some EXCELLENT insights about your first 1000 followers, getting sponsorships, and how to get better.

The 5 Biggest Trends in Social Media and How Theater Companies Can Use Them

The 5 Biggest Trends in Social Media and How Theater Companies Can Use Them

We’re just getting into the swing of 2018 and there is LOTS to be excited for in the world of social media for theater! 

How to Use Your Content to Create More Content

roastedchicken.jpg

Photo by Alison Marras

Creating content for social media is a lot like cooking. You can whip up a recipe on the fly, but for the long term, it's much easier to have a schedule.  A content calendar is not much different than a meal plan. 

To continue the cooking analogy, creating content is a lot like using your leftovers. Think of it like this: on Sunday night you roast a chicken. Odds are, you may have some meat leftover. Some of it you can freeze so you can use it in a few weeks. Some of it you're going to use right away. And the truly frugal chef uses the bones of the roasted chicken for stock which then you can use for soup and a myriad of other recipes for the next month or so.

Your content is the same way. Take one piece of content and think of it like a roasted chicken. Then get creative in how you can turn it into lots of different kinds of leftovers.

I'll use one of Downstage's clients, Broadway's Next Hit Musical, as an example.

The Event

Broadway's Next is a musical improv show that tours all over the country. They do upwards of 60 performances a year. Their completely-made-up show spoofs awards shows - especially the Tony Awards. One aspect of the show is to have the emcee interview the audience as they enter the lobby to give a Red Carpet feel.

The Raw Content

As the audience members are being interviewed by the emcee, the stage manager records it all on video and sends the raw footage to Rob Schiffmann - one of the producers and artistic directors (and also my husband, full disclosure) - to edit down to a 2-4 minute video.

The Leftovers

Here's how that content turns into more content.

  • 1 min video: A funny exchange in the longer Red Carpet video, gets edited down to 1 minute using an app like Inshot or Wave.Video.

 
  • Meme: Find a funny one liner in the longer Red Carpet video and create a meme of it using Mematic or Fumatic

  • Gif: Look for a funny moment that works totally out of context to use on Facebook and Twitter. I made this on Giphy.

  • A Still Image: A funny quote and a screen grab from the video and makes an Instagram-worthy still shot. (Okay, this technically isn't from the same video, but you get the point...) I used PicMonkey for this.

 
robbcolesprompicture.jpg
 

As you can see, there are many ways to use the leftovers - and you figure that this was only one moment in the lobby before the show even began!

Warning: Like with leftovers, you can get tired of eating roast chicken a lot. So that's why it's good to stagger these pieces with other leftovers and main meals so that your audience doesn't get tired of  consuming the same stuff.

When you start to look for ways to repurpose your content, you'll see you have to do much less inventing and filling up your content calendar gets much easier!

Do you like leftovers? 

Like Downstage Media on Facebook and see it in action!

Facebook Live for Music Improv

Facebook Live for Music Improv

Musical Improv presents its own challenges when using Live social media platforms. After a year being afraid of making a mistake, I produced and event with Broadway's Next Hit Musical. Here's what worked and what didn't.