What’s New in the Email Signup Experiment?

Welcome back to the Email Signup Experiment! Our mission: to gain 10 new subscribers by March 31 by analyzing and optimizing our strategies each week. This week, revealed some intriguing insights. While we didn’t gain real subscribers, the data offered actionable lessons. Helping me decode these numbers is my AI assistant, Betty Bot-ley. Together, we’ll highlight what worked, where we stumbled, and what’s next.

This Week’s Signup Results

What We Learned About Signups The Week of Jan 6 - Jan 12, 2025

Challenges We’re Tackling

What’s Next for Better Signups

Why Building Connections Matters

Your Turn: Share Your Signup Insights

Here’s how the home page email signup form performed:

• Submissions: 1 (Note: This was a test signup.)

• Unique Views: 13

• Conversion Rate: 7.7%

Betty Bot-ley explains: “The 7.7% conversion rate demonstrates that the form is effective for visitors who view it. However, since the sole signup was a test, increasing traffic is essential to achieving real results.”

With no anomalies beyond the test signup, this week’s performance highlights the need for better visibility.

From Betty Bot-ley’s AI analysis, here are the key takeaways:

• Strengths to Build On: The conversion rate suggests that the form’s design and messaging resonate well with viewers.

• Opportunities for Growth:

  • Increase Traffic: The low number of unique views shows a need for more visitors. Strategies like promoting the form on high-traffic channels or pages are worth exploring.

  • Experiment with Placement: Testing different locations for the form on the website may uncover more effective spots.

Annie’s insight: “Visibility was the biggest challenge this week. The test signup underscores the importance of attracting real visitors. Without increased traffic, even a high-performing form won’t meet our subscriber goals.”

Betty’s perspective: “For a 7.7% conversion rate, 13-14 unique views are needed weekly to secure one real signup. Ensuring these visitors are engaged will make all the difference.”

To overcome this week’s hurdles, we’ll focus on one key strategy:

Optimize Placement:

• Test positioning the form on high-traffic pages

• Test adding a pop up to the website

I’ll be adding the signup form to the five blog posts from the past year that have the most traffic. This targeted approach will help us identify the impact of form placement on overall traffic and conversions.

Email subscribers form the foundation of meaningful audience engagement. By improving signups, we not only support our Q1 Rocks but also create opportunities for long-term growth. As Betty Bot-ley notes, “Even small changes to an email signup form can have a big impact on building connections with your audience.”

Have you experimented with email signup forms? What strategies have helped you attract traffic and boost conversions? Share your tips and challenges in the comments—we’d love to hear from you!

Thanks for following along with the Email Signup Experiment. Stay tuned for more updates next week!