Shout out to the DIY-ers! Hey HEY! You are the ABSOLUTE reason that Downstage Media was started. When I was first starting, I just tried to recreate what the big wigs were doing on a much smaller scale and definitely tighter budget. You can do the same here. I want you to get gigs, build a brand, and sell more stuff. Although Downstage offers "done for you" options where we can take over your accounts and create content for you, there are plenty of ways that you can learn to do it yourself. And if we’ve done our job right, we’ll give you the tools.
You can do the same thing too and Downstage Media can be your destination for how to do that. All with very little budget.
Here are three great free options for you, frugal DIY-ers, to get your brand off the ground.
- Subscribe to the newsletter. Are Sundays when you reflect and take a little time looking inward? Maybe over a cup of coffee? Each Sunday Downstage Media puts out an email that has one big idea for you to consider during the day and one tiny action step that you can take to implement it. Subscribe here. Totally free.
- Tune in to the What I Learned This Week (WLTW) show on Fridays at 2PM. You know those little AHA moments that come up during the week? I write them down on the blog and then share them on Instagram Live. Last Friday a viewer said, “This is great information! I’ll see you next week!” Follow @DownstageMedia on Instagram.
- Join in on Facebook Live. Get your questions answered on the second and fourth Wednesday of the month on Facebook Live. Based on what our clients are asking and what is new and changing in social media. A good deep dive into the tactics you’ll want to use to use social media. Get notified when Downstage Media goes live.
What is one question that you have about social media that I can answer? Leave it below. Most likely I’ve already fumbled around Google trying to find it.
Social media platforms can come and go (Vine, Musical.ly both come to mind). But what stays are a few techniques that any performing artist can employ to get solid footing on any one. By understanding how to make content for that platform, how to engage with the people on that platform, and how to tell if your efforts are working on that platform, you’ll be able to quickly have a command over any new app that comes along.
Instagram Lives fall under the category of “ethereal content - a term that marketers throw around to mean stuff that disappears in 24 hours. Learn how you can turn your Instagram Live videos into content that reaches farther than your Instagram followers - and lasts longer than 24 hours.
Just found out you’re going to be a guest on our Instagram Live show, What I Learned This Week? We want to make it as easy for you as possible. Here is a basic timeline that you can use to tell people who come to your website, who are on your email list, and who follow you on social media all about your upcoming show.
#MotivationMonday posts are great because they get lots of engagement and are simple to create. This post walks you though how to make them.
Someone just sent you a URL of a video that’s posted on YouTube and you want to share it far and wide. The only trouble is, promoting a YouTube video on Instagram isn’t as easy as copying and pasting a link into a tweet. So what can you do? In this video you’ll get a plan on how to use Instagram and Instagram Stories to let your followers know about your video - whether or not you’re verified.
You know how exciting it is to be working on a show and you want to tell all of your social media followers. But you want to make sure they’ll actually be able to get tickets to the show itself. Make sure you have these two items in place so that your followers’ enthusiasm doesn’t get lost and you’ll have nice houses for your run!
Want more likes, followers and comments on Instagram? Here are three simple yet key steps to achieve all three.
Writing a blog post can seem like an overwhelming proposition. Is it like writing an essay in high school? Happy to say that, no, it’s not. It can go very quickly if you have a clear framework to start from and actually turn your readers into customers.
From time to time you may have an event that is happening and say, “I can take photos for social media, can you just remind me?” Or, “I can write a blog post, can you just remind me?”
Yes, of course! We’ll show you how to set up reminders so you can get notified when you want and how you want and you won’t miss capturing content with everything else you have going on.
This week, web designer Bernice Loman shares how to make your site more secure. And Annie improvises one of her takeaways an actually remembers the other 2/3 of the way through the show.
This week, money coach for artists Christy Strauch talks power and money PLUS how much is too much email?
This week: The two things to think about before getting in front of a paying audience.
This week: a four step plan to getting more subscribers into your theater’s database. Plus, arts marketing consultant Mark Boudreau on a secret your brand MUST know to get Google money.
This week: the pros and cons of an Instagram Live show.
This week: getting your audience’s attention by knowing how to post on each platform and understanding their are social media breakout stars as well.
This week: how finding a specific niche and homing in on it helped actor Pat Swearingen’s show sell out in NYC.
This week: a use case for IG’s Close Friends function and making sure your audience does what you want them to on your Facebook Messenger bot.
This week: Robert Z. Grant of Broadway’s Next Hit Musical on stretching his knowledge of IG (which is saying something - the guy is already 6’7”) and using one platform to get people to check out another.
This week: using music in your Instagram Stories and Actor Trade’s Dylan Mooney on placing small social media ads.