Timothy Ferris stated that, “Clarity of writing indicates clarity of thinking.” The clearer your understanding is of your business, the easier it is to explain it to other people - whether in person or in your marketing. Today you’ll learn about a succinct way to talk about your business so that it piques your customer’s curiosity about your business. It’s a great way to make a strong impression in seconds and open the conversation to working together more. This blog post will explore the importance of a strong one-liner and how the Pitch Perfect One-Liner Workshop can help attendees craft one.

What is a One-Liner?

Common challenges in crafting a One-Liner

How the Pitch Perfect: One-Liner Workshop helps

A one-liner is is a way that you talk about what it is you do in your business. It’s really short and succinct. It’s meant to pique your potential customers’ curiosity. With a one-liner you aren’t going to dive into the history of your business. You're not going to go into all of the products that you offer. Instead, you're going to simply give a basic idea of what the problem is that you solve, and what it is that you offer, and then the results that people can get when they work with you.

Best selling authors Donald Miller and Dr. J. J. Peterson write in depth about a one-liner in their book Marketing Made Simple.

A one-liner is often used in:

• email signatures

• elevator pitches

• introductions at networking events

With a one-liner you hook your listener in right off the bat, and let them know what value you offer your customers.

Complexity

Lots of business owners struggle to simplify what it is that they do. So when they are asked about it, they ramble on. Many times they go into great length on how the company was started, what they used to do, and what kinds of stuff they are mostly doing now. Meanwhile, the person listening is just trying to find out the basics. They just want to know what kind of problems you solve. What you offer to solve it. And how it makes their customers’ lives better. But instead they are wading through lots of unnecessary details.

Jargon

Have you ever been to a stand up comedy show, and the comic asks someone in the crowd what they do for a living? And that person says a whole lot of words that no one understands? Comedians will call people out on their jargon every time. Because they’re not in the same type of world and they don’t know what that person means. And because everyone else in the crowd laughs too, it’s clear that no one else knows either.

The rest of the world doesn’t live in your day to day. And business leaders have a hard time getting the jargon out of their language.

Lack of Focus:

Some business owners get mired in the muck of what part of their company to talk about in their one-liner. This stymies them. They’re not sure how to distill their company into a sentence or two - and they don’t know when they should make additional one-liners.

Simplifying the complex

In the Pitch Perfect One-Liner Workshop, you’ll learn how to take a 30,000 foot view of the work you do in order to talk about it in clearer terms that anyone - even a stand up comedian - would understand. You’ll figure out the words that will make your statements simple and impactful.

Proven framework

In the Pitch Perfect One-Liner Workshop, you’ll be able to craft and practice a three part framework that you can use throughout your marketing. This framework can be tailored for every division of your company, every person on your team, and every service you offer. Here’s what it’s made up of:

State the Problem:

Identify the main problem or pain point that your clients face.

Example: "With 110 people moving to Nashville every day, people are wasting more and more time sitting in traffic."

Provide the Solution:

Explain your solution to the problem.

Example: "With a Circuit E-Bike fitted just for you, you’ll get to work faster and add hours back in your day."

Describe the Result:

Talk about the result someone will experience if they buy that product.

Example: "With a Circuit E-Bike fitted just for you, you’ll get to work faster and add hours back in your day" .

This framework helps you create a compelling message that clearly communicates the how valuable your product or service is to potential customers.

Personalized feedback

Okay, so why would you attend a workshop like this if you could just read Marketing Made Simple? I get it. Working in a group setting, though, you can run your one-liner by other participants, refine the words, and get feedback right away from a StoryBrand Certified Guide.

Most importantly, when the workshop is over, the task is done. You’ve set aside the time, and worked on your one-liner with a pro, and can have an important marketing asset done. Not bad for 90 minutes!

Rehearse and Refine:

There is something about working on an elevator pitch or a one-liner in a notebook and saying it out loud. You’ve got to practice it. You’ve got a rehearse it a few times. And like any good stand up, playwright, or poet, you improve the words based on how they sound coming out of your mouth. You’re constantly sharpening the sword so you get the most impact. We’ll work on that together in the workshop.

Hit all the right notes with your one-liner

Join us for the next Pitch Perfect One-Liner Workshop to transform the way you communicate your value.

Here’s what you’ll get:

• A clear, compelling one-liner that captures attention and resonates with your audience.

• Personalized feedback and guidance to refine your message.

• A proven framework to simplify and articulate your business’s unique value.

Register now and start your journey towards clear, impactful communication!

A strong one-liner is a powerful tool for any business. It brings clarity, engagement, memorability, and versatility to your message. By attending the Pitch Perfect: One-Liner Workshop, you’ll gain the skills and confidence to craft a one-liner that resonates with your audience and sets you apart from the competition. Don’t miss this opportunity—register today and take the first step towards transforming your business story.