You are so cool! You have a podcast!
No doubt it is a LOT of work just getting that off the ground each week that you want people to be able to hear it. What’s a good way for them to hear it, but letting them know about it. What’s a great way to let people know about it?
Social media, of course!
But you already knew that.
Although there is a place in your content calendar, for a simple link to listen in and a blurb about the show, consider this: draw your audience in more with a behind the scenes look. Let them feel like they are a part of more than just the end product and they’ll want to check out the next one.
Click below to find a shot list that you can use with your social media strategy that will cover Instagram, Facebook, YouTube, Instagram Stories, Snapchat, and Facebook Stories. Note: this is also good if you are a guest on a podcast or a radio show.
What To Do with All of This Captured Content
Below you'll find a shot list to use on social media. I recommend using any and all of these in Instagram Stories, Snapchat, or Facebook Stories. But for Facebook, LinkedIn, Twitter, or Instagram proper, I would tailor your posts a bit more. Just pick the best moment and tell a story about it.
Once you have all of this content you can:
use a few photos and videos to make a carousel or an Album in Facebook sharing how much fun you had
write an article about what you learned on LinkedIn
write a blog post sharing the process of booking the commercial and then shooting it
make a quick video (about 1 -2 min) with all of the fun stuff for YouTube
this is only the tip of the iceberg, but shoot shoot shoot!