Most people are used to hearing about the Super Bowl television ads. But this year Skittles is trying something new,Skittles Commercial: The Broadway Musical! Michael C. Hall is one of the stars of it and the music, lyrics, and book all have quite a Broadway pedigree. The money raised from ticket sales will benefit Broadway Cares/Equity Fights AIDS.
Aren’t you intrigued to see where theater and social media marketing and sports and pop culture all intersect?
Apparently, they are writing it like the live industrials that companies used to put on in the 60s and 70s where they would mount a full musical at their corporate meetings.
What are the benefits an ad that only a thousand people can see? Today is the Friday before the Super Bowl and people are able to stream the Super Bowl ads right now even before the big game airs on Sunday.
That’s what I’m looking forward to finding out. Things I’ll be looking for:
1. will it be trending on Twitter
2. will there be content up on Instagram
3. how much will people be talking about it in the blogosphere
4. at the end of the day will they say that it worked?
My thinking is that this new wild crazy approach is going to be just as beneficial as any television ad could be for the Super Bowl or not. And the idea that a major brand like Skittles is using a microniche like the Broadway theater community to help it is really exciting to see. The Broadway community is very passionate and shows up on social media - something that producers of any shows in New York (and nationwide) should very much pay attention to.
I’m going to the Skittles commercial on Sunday and will absolutely be tweeting about it and updating Downstage Media’s Instagram story about it can’t wait to find out more.