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How Broadway Shows Ramp Up Social Media for the Tony Awards

How Broadway Shows Ramp Up Social Media for the Tony Awards

Broadway producer and social media guru Christopher Ketner tells Downstage about the social media campaigns for two major shows this season: “The Prom” and “The Ferryman.”

ST@GE: 5 Things Every Instagram Post Needs

ST@GE: 5 Things Every Instagram Post Needs

At Downstage Media not only have we created hundreds of posts for Instagram, we’ve interacted with thousands of them as part of our Weekly Engagement Plan. We put together a mnemonic device to remember what every Instagram post needs - ST@GE.

WLTW: 05/12 - 05/18

WLTW: 05/12 - 05/18

Each week Annie Schiffmann jumps on Instagram Live and shares three things that she learned during the course of the week. This week: tapping into what your brain already knows about story to get more views on your videos and opens on your emails, Greg Triggs talks about what he learned watching someone else do his part onstage and the importance of checking your links before sending out an email!

WLTW: 05/05 - 05/12

WLTW: 05/05 - 05/12

Each week Annie Schiffmann jumps on Instagram Live and shares three things that she learned during the course of the week. This week: using ticket codes strategically for your show’s run, Rob Schiffmann talks about cutting out stimulation so you can get clarity, and Instagram’s newest Stories feature!

WLTW: 04/21 - 04/27

WLTW: 04/21 - 04/27

Each week Annie Schiffmann jumps on Instagram Live and shares three things that she learned during the course of the week. From 04/21 - 04/27 she learned to slow down to increase productivity, start back at 1 no matter where you were, and the methods change but the lessons don’t.

WLTW: 03/24- 03/30

WLTW: 03/24- 03/30

Each week Annie Schiffmann jumps on Instagram Live and shares three things that she learned during the course of the week. From 03/24 - 03/30 she learned about making art not noise, putting in the time, and no new Messenger bots on Facebook until further notice.

WLTW: 03/17 - 03/23

WLTW: 03/17 - 03/23

Each week Annie Schiffmann jumps on Instagram Live and shares three things that she learned during the course of the week. From 03/17 - 03/23 she learned Instagram had bio updates, leaders actually lead, and to be gentle with live goes crazy.