Each week Annie Schiffmann hops on Instagram Live to find out what you learned this week and share what she learned. It’s called What I Learned This Week. You can play along by using #WLTW and sharing what YOU learned!
Your Work Matters
I witnessed my eight year old daughter fall in love with the show Wicked in real time on Wednesday night. She was transported to the Land of Oz and couldn’t get enough of the costumes, and how funny Glinda is, and how someone she knew from TV could be there in front of her very eyes (Diggie from Liv and Maddie was in the cast as Fiyero in his third ever performance on Broadway.")
It was a reminder that your work matters. That the work you do to create theater is truly astounding. And you must do your best to get it seen in front of as many people as possible because people WANT to see what moves them.
Conversations Become Content
Any conversation you have more than once can become content. Most of my blog content comes from questions that I’ve answered for at least one client. If someone is asking you, other people have that question. Create a blog post about it, make a video, build an infographic, do a Live Q&A, anything so that you can get the answers out to your audience.
No One Else But You Is the Boss of Your Time
I found myself getting stressed out today at a meeting that was going over. Simple solution? I could have just left graciously and rescheduled. Instead, I got all panicky and weird and tried to rush through the meeting. Teach the people that you work with that you can do your best to stay longer for meetings, but if they are scheduled to end at a certain time, you can’t be expected to stick around longer. This is especially important for projects where you’re not being paid. No one else is the boss of your time but you.
This week, web designer Bernice Loman shares how to make your site more secure. And Annie improvises one of her takeaways an actually remembers the other 2/3 of the way through the show.
This week, money coach for artists Christy Strauch talks power and money PLUS how much is too much email?
This week: The two things to think about before getting in front of a paying audience.
This week: a four step plan to getting more subscribers into your theater’s database. Plus, arts marketing consultant Mark Boudreau on a secret your brand MUST know to get Google money.
This week: the pros and cons of an Instagram Live show.
This week: getting your audience’s attention by knowing how to post on each platform and understanding their are social media breakout stars as well.
This week: how finding a specific niche and homing in on it helped actor Pat Swearingen’s show sell out in NYC.
This week: a use case for IG’s Close Friends function and making sure your audience does what you want them to on your Facebook Messenger bot.
This week: Robert Z. Grant of Broadway’s Next Hit Musical on stretching his knowledge of IG (which is saying something - the guy is already 6’7”) and using one platform to get people to check out another.
This week: using music in your Instagram Stories and Actor Trade’s Dylan Mooney on placing small social media ads.