Each week Annie Schiffmann hops on Instagram Live to find out what you learned this week and share what she learned. It’s called What I Learned This Week. You can play along by using #WLTW and sharing what YOU learned!
Your Work Matters
I witnessed my eight year old daughter fall in love with the show Wicked in real time on Wednesday night. She was transported to the Land of Oz and couldn’t get enough of the costumes, and how funny Glinda is, and how someone she knew from TV could be there in front of her very eyes (Diggie from Liv and Maddie was in the cast as Fiyero in his third ever performance on Broadway.")
It was a reminder that your work matters. That the work you do to create theater is truly astounding. And you must do your best to get it seen in front of as many people as possible because people WANT to see what moves them.
Conversations Become Content
Any conversation you have more than once can become content. Most of my blog content comes from questions that I’ve answered for at least one client. If someone is asking you, other people have that question. Create a blog post about it, make a video, build an infographic, do a Live Q&A, anything so that you can get the answers out to your audience.

No One Else But You Is the Boss of Your Time
I found myself getting stressed out today at a meeting that was going over. Simple solution? I could have just left graciously and rescheduled. Instead, I got all panicky and weird and tried to rush through the meeting. Teach the people that you work with that you can do your best to stay longer for meetings, but if they are scheduled to end at a certain time, you can’t be expected to stick around longer. This is especially important for projects where you’re not being paid. No one else is the boss of your time but you.
Each Friday Annie Schiffmann hops on Instagram Live to find out what you learned this week and share what she learned about social media for theater and running your own business. It’s called What I Learned This Week. You can play along by using #WLTW and sharing what YOU’VE learned! This week: why your Facebook Page should DEFINITELY start liking other Facebook Pages and Jacqueline Goldfinger on making art accessible.
Each Friday Annie Schiffmann hops on Instagram Live to find out what you learned this week and share what she learned about social media for theater and running your own business. It’s called What I Learned This Week. You can play along by using #WLTW and sharing what YOU’VE learned! This week: why your Facebook Page should DEFINITELY start liking other Facebook Pages and Arianna Williams on communication when juggling projects.
Each Friday Annie Schiffmann hops on Instagram Live to find out what you learned this week and share what she learned about social media for theater and running your own business. It’s called What I Learned This Week. You can play along by using #WLTW and sharing what YOU’VE learned! This week: how letting you social media go can cost you representation and a quick and dirty tip for optimizing your Facebook page.
Each week Annie Schiffmann hops on Instagram Live with a special guest to find out what you learned this week and share what she learned about social media for theater and running your own business. This week we talked repurposing Instagram Live content and producer/director Wendy-Lane Bailey shares what she learned about women sharing their stories onstage.
Each week Annie Schiffmann hops on Instagram Live with a special guest to find out what you learned this week and share what she learned about social media for theater and running your own business. This week we talked Facebook ads and actress Danielle MacMath shares what she learned.
Each week Annie Schiffmann hops on Instagram Live to find out what you learned this week and share what she learned about social media for theater and running your own business. This week it’s all devoted to YouTube: Getting more views, subscribers, and ranking higher in searches.
Each week Annie Schiffmann hops on Instagram Live to find out what you learned this week and share what she learned about social media for theater and running your own business. This week: Setting Boundaries, Asking Questions, and Feeling Like a Boss
Each week Annie Schiffmann hops on Instagram Live to find out what you learned this week and share what she learned about social media for theater and running your own business. This week: Show Graphics, Promotion Must Haves, and Lead Generators
Each week Annie Schiffmann hops on Instagram Live to find out what you learned this week and share what she learned about social media for theater and running your own business. This week: Facebook Reviews, How To Videos, and Controls and Variables
Each week Annie Schiffmann hops on Instagram Live to find out what you learned this week and share what she learned about social media for theater and running your own business. This week: sneaky IG Links, #WaveVideoADay, and Lead Magnet Chatbots