Each week Annie Schiffmann hops on Instagram Live to find out what you learned this week and share what she learned about social media for theater and running your own business. It’s called What I Learned This Week. You can play along by using #WLTW and sharing what YOU learned!
Links in IG
Instagram only allows you one link at a time - which can be a little limiting to say the least. You may have more than one item to promote, and you don’t want to have to keep switching it all of the time. LinkTr.ee is a very simple tool that allows you to put more than one link in the instagram bio. Basically, you’re making a landing page for your content - that’s super optimized for Instagram. This tool is very easy for anyone to use right away, and has a nice paid feature for branding your links.
Email automations are really great - you can set up a series of emails to go out to new subscribers so they can get to know your brand. We recently created a new series of emails for new clients with one glitch - we forgot to turn off the old series off. So our two new clients this week got bombarded with to series of emails at the same time. YIKES! So don’t forget to turn off one before you launch the other!
Trust has to be earned. It isn’t automatically given. This idea hit home this week as we had a client who was following our moves very closely - rightfully so. She is very protective of her brand and for the first time is putting it in someone else’s hands on social media. It can be nerve wracking. We had some scheduling snafus with some of the content and this made her tighten the reins. Now we know that we have to earn her trust back. We are more than happy to do that and are actually enjoying the process of building it back up again.
This week, web designer Bernice Loman shares how to make your site more secure. And Annie improvises one of her takeaways an actually remembers the other 2/3 of the way through the show.
This week, money coach for artists Christy Strauch talks power and money PLUS how much is too much email?
This week: The two things to think about before getting in front of a paying audience.
This week: a four step plan to getting more subscribers into your theater’s database. Plus, arts marketing consultant Mark Boudreau on a secret your brand MUST know to get Google money.
This week: the pros and cons of an Instagram Live show.
This week: getting your audience’s attention by knowing how to post on each platform and understanding their are social media breakout stars as well.
This week: how finding a specific niche and homing in on it helped actor Pat Swearingen’s show sell out in NYC.
This week: a use case for IG’s Close Friends function and making sure your audience does what you want them to on your Facebook Messenger bot.
This week: Robert Z. Grant of Broadway’s Next Hit Musical on stretching his knowledge of IG (which is saying something - the guy is already 6’7”) and using one platform to get people to check out another.
This week: using music in your Instagram Stories and Actor Trade’s Dylan Mooney on placing small social media ads.