WLTW: Groups Get Centerstage and Filmmaker Jeffrey Virkus' IG Hack

Each Friday Annie Schiffmann hops on Instagram Live to find out what you learned this week and share what she learned about marketing theater on social media. It’s called What I Learned This Week. This week: Facebook puts Groups centerstage, plus filmmaker Jeffrey Virkus’ IG hack for more followers.

New Facebook Update

Okay, we’ve said it before and we’ll say it again Facebook really wants you to use Stories and wants you to use Facebook Groups. The newest update has both features taking up lots of real estate on the newest update and now is a time to start playing with both and incorporating them into your brand’s content strategy. Figure out how you can put your brand in your best light with these features.

Jeffrey Virkus on Finding Your Niche

Filmmaker Jeffrey Virkus - who was in the middle of editing his next feature film when we chatted - zeroed in on a niche to connect with more people on Instagram. Since his film involves lots of dialects, he created a video series breaking down how to do each one. He found searching hashtags and seeking out other actors who may need dialect help was a great way to build his audience on Instagram.

Jeffrey’s Quick Hack for More Instagram Followers

Jeffrey also found that Creative Leap TV’s Instagram account picked up more followers when he changed his profile picture from a logo to a lifestyle photo. Looking to boost your followers? Give this a try and let us know if it worked for you - use #WLTW on Twitter.

Share What You Learned on IG

Use #WLTW on Instagram and share what you’ve learned this week. Looking forward to hearing your insights!


Join the Fun!

Want to share what you’ve learned? Create a post on IG or Twitter sharing what you learned and tag #WLTW.