Each Friday Annie Schiffmann hops on Instagram Live to find out what you learned this week and share what she learned about social media for theater and running your own business. It’s called What I Learned This Week. You can play along by using #WLTW and sharing what YOU’VE learned! This week: how letting you social media go can cost you representation and a quick and dirty tip for optimizing your Facebook page.
Ignoring Social Media is Costing You Money
This week Annie Schiffmann met with one of the corporate agents from Concept Artists. Corporate agencies represent speakers and emcees to make big company meetings over-the-top good. If you’ve ever been to a national sales meeting and there were a troupe of breakdancers adding some fun to the break up the dry power points by the bigwigs at the company (this happened at a meeting I was at) those dancers were probably repped by a corporate agent.
Anyway, in that meeting I found out that many agents just will not take on a client if it seems like they are unprofessional in their social media. They are pitching these clients to big time companies and of course those people are going to do their due diligence and check out the performers and one of the first places they’ll look is social media.
What did I learn? Wow! I knew social was important, but it’s only just dawning on me now how much income you could be using without having your social in check.
A Finger Trick for Your Facebook Page
I learned this from Rachel Miller the Moolah Marketer. Here’s how she recommends making sure your Facebook cover image looks good on mobile:
look at your Facebook cover image on your desktop.
cover up both sides of the image with two or three fingers
anything that’s not covered by fingers will show up on mobile
This trick works for almost all phones - iPhone and Android. It’s not scientific, and there are more accurate templates that you can download, but this quick and dirty tip is a good one! Thanks, Rachel Miller!
Join the Fun!
Want to share what you’ve learned? Create a post on IG or Twitter sharing what you learned and tag #WLTW.