Each Friday Annie Schiffmann hops on Instagram Live to find out what you learned this week and share what she learned about social media for theater and running your own business. It’s called What I Learned This Week. You can play along by using #WLTW and sharing what YOU’VE learned! This week: why you should bother liking other pages with your Facebook page and Arianna Williams on communication when juggling projects.
Why To Like Other Pages as Your Page on Facebook
When your brand has a Facebook Page you have the option to Like other pages. When you like other pages, Facebook uses this information to figure that they are in your page’s wheelhouse.
Let’s say you’re a dance school, Annie’s Happy Feet, and the Annie’s Happy Feet Facebook Page Likes the other dance schools in the area’s Facebook Pages: Savion’s Funkhouse, Tommy’s Tune Ups, and Stroman’s Steps. When a person likes Savion’s Funkhouse, then Facebook will have a list of Suggested Pages. With the right Page Liking, Annie’s Happy Feet will be on that list.
How do you know what’s in your wheelhouse? Think of where your audience is. Where else would they be going? Annie’s Happy Feet has lots of moms who drop their kids off and may also go to a Barre school nearby - so in addition to Stroman’s Steps and Savion’s Funkhouse, Annie’s Happy Feet is going to like the Barre Methodology’s Facebook Page.
This will help get you more followers!
Arianna Williams from Eco Village on Communication
Arianna Williams, the NYU Tisch School of the Arts junior and star of the new Off Broadway play Eco Village shared with us what she learned about juggling. It was her first week back at school after the Winter Break while also performing seven shows of The Eco Village. She learned how imperative it is to communicate what she could and couldn’t do and when she could and couldn’t do it. She had to check in with her on-campus job, her stage manager, her professors and the students that she handles as part of the RA program at school. Whew! Just writing that sounds exhausting! A great, key, simple reminder for all of us that have so many projects going on simultaneously to be straight with your collaborators so everyone knows what to expect from your work and your performance.
Join the Fun!
Want to share what you’ve learned? Create a post on IG or Twitter sharing what you learned and tag #WLTW.