When I have a show to promote I always send out an email blast and that’s pretty much all I can do, right? Not exactly, according to Annie Schiffmann from Downstage Media.
A lot of actors, improv groups, dance studios, and small theaters aren’t using one of the best channels for reaching their audience because it’s so new. Annie shares three ways that you can benefit from this cutting edge marketing channel so people will actually open your messages. It’s much simpler than you think and will change your entire mindset around interacting with your audience.