When you don’t communicate your brand’s value clearly, you miss out on opportunities with customers. Your revenue doesn’t grow. What’s worse? Without a clear message, you can lose potential customers to competitors who communicate better.

This guide will show you why it’s vital to clarify your brand message right now. You’ll learn how you can dive deeper by attending the StoryBrand Marketing Livestream. By the end, you’ll understand how to have a clear message that resonates with your audience and drives business growth.

You need to craft a simple, compelling message that connects with your audience. And you need to repeat that message more often than you think.

Low Revenue? It Could Be Your Brand Message. Here’s Why.

How Downstage Media Can Help

5 Steps to Mastering Your Brand Message

Want to Stand Out?

You can see that people are coming to your website. Or you can see that they are interacting with your brand on social media. But if you’re not moving the needle and bringing in more leads or sales, something is off. And the first place to check is your brand messaging. (This is also the most economical, but I’ll get to that.)

The questions to ask:

• How do you talk about your brand?

• Is it clear what you offer?

• Is it clear how your offering makes your audience’s lives better?

• Is it clear how they can get it?

Because if it’s not clear right off the bat, your audience is not going to take action.

When this happens you start doubting that your product is any good. You start getting annoyed with your audience and resenting them for not taking action. You consider running ads, but then get overwhelmed with where to even start with that whole world.

That’s a recipe for wasted time and wasted money. And no business owner has that in unlimited supply. (Okay, well, two or three business owners do, but my guess is that they aren’t reading this. If they are, Bill, Jeff, Richard, let’s talk!)

Look, I’ve been in your shoes. I’m a small business owner. I know what it’s liking handling the demands of running a business. I also know what it’s like to figure out if the message I’m putting out about Downstage Media actually resonates with my audience.

The fact of the matter is, I have spent years helping businesses like yours clarify their messaging, I’ve seen firsthand how a clear brand message can transform a business. I’ve helped hundreds of small businesses find their voice and communicate their value in a way that connects with their audience.

As is a StoryBrand Certified Guide, I’m trained in the proven framework that has helped tens of thousands of businesses clarify their messaging so they can grow. At Downstage Media, we have a track record of helping small businesses by simplifying their messaging to make it more effective.

Plus, just on a personal note, I’m committed to helping small business owners like you succeed. I’m passionate about making sure your message is heard loud and clear, so you can do what you’re good at.

I’ve facilitated the StoryBrand Marketing Livestream a half dozen times. I’ve also led dozens of clients through their marketing message. These are the five tips that I tell them to do the most.

1. Understand Your Audience

When creating your brand message, it’s important that you are speaking a language that your audience understands. The best way to do this is to talk to them. Wait, no. The best way to do this is to listen to them. I highly recommend asking for AIR. This is a concept that David Newman shared with me as part of his Do It Marketing Program. You want to ask members of your audience for advice, insights, and recommendations when it comes to your field. What works for them? What doesn’t. What problems do they have that have yet to be solved? When possible, record and transcribe these. Bring these to your BrandScript Planning Session or have them handy at a StoryBrand Marketing Livestream. Then use their exact words when you can in your messaging. Those words will resonate with your audience and help make an impact.

2. Clarify Your Offers

Before you start working on your messaging, have an idea of what you offer. I know, this seems basic, but the clearer that you can get with this the better. I’ve coached a lot of clients through their messaging who have vague ideas of what they offer, and it’s confusing. They know that they offer “training” or “coaching.” But what does that really look like? Can you articulate what the package entails? I highly recommend reading Alex Hormozi’s $100M Offers and pairing it with Joey Coleman’s Never Lose a Customer Again in order to put together packages and offers that your clients will love.

3. Simplify Your Message

Albert Einstein said, “Everything should be made as simple as possible, but not simpler." Recently I’ve worked with some big time consultants who pride themselves on using industry insider speak. I get it. They want to make it clear that they know what they’re talking about. But think about it: when someone takes a complex topic and breaks it down into plain English it’s clear that person has a command over the concept. The authority is built not on the complicated words they use, but on the simple ones.

With your brand message, make sure to avoid jargon and instead focus on “kitchen table English" so that your audience doesn’t have to work too hard to understand what you do. And they are more likely to understand quickly whether or not your business is for them.

4. Refine Through Feedback

Okay, this is a big one. Once you have your messaging written, you have to run it by a few clients. I created a full sales funnel for a client who was just starting with a new venture. We wrote his BrandScript together, put his messaging on a website, used it in a sales email automation, and incorporated it into his social media posts. The issue? When his perfect audience members saw it, they were insulted. The problem that the client said he was solving was not a problem that the audience actually had. It was like, he was mansplaining to an entire audience of people.

Lesson learned. Now when I create the messaging for a client, I recommend they to run a few key areas of their BrandScript by their target audience. Then tweak as necessary.

5. Be and Stay Consistent

Use your messaging throughout your marketing. This is where the concept of branding comes in. You want to imprint your messaging along with your branding in your client’s brain. So use them often. Use the same words on your website. Use them in your social media posts. Use them in your emails. Put them on your About page. Put them on your packaging. Use them when you are on the phone. Incorporate them into your sales scripts.

After awhile you may get antsy using the same brand messaging. You may want to get a little more clever and a little more creative. Resist this urge. Stay consistent.

Crafting a clear brand message is like hitting the jackpot for small businesses—it’s what connects you to your customers and keeps them coming back for more. Picture this: your brand message is so on point that your ideal customers can’t help but be drawn to you. You fuel your business’s growth while building a strong presence in the market. That’s the magic you’ll discover at the StoryBrand Marketing Livestream.

Are you ready to finally nail your brand message? Register for the StoryBrand Marketing Livestream and get the clarity you need to make your business soar.

Imagine your business shining bright in a sea of competitors, with a brand message so clear and compelling that customers naturally flock to your products or services. This kind of transformation starts with the insights and tools you’ll gain at the StoryBrand Marketing Livestream.