Close More Sales

with the power of story.

Selling can be one of the toughest parts of growing a business.

Let’s face it—most people don’t want to sell, and even fewer actually enjoy it. And who can blame them? According to a recent HubSpot survey, 97% of people don’t trust salespeople. The only group that fares worse? Congress!

It’s no wonder that selling feels like an uphill battle. But it doesn’t have to be this way.

where to use a SalesScript

sales discovery calls

cold calling

appointment-setting

follow-up calls

asking for referrals

calls to set up “virtual coffees”

About

The Customer is the Hero

Sales Framework

The Customer is the Hero Sales Framework by Donald Miller is perfect for those who find selling uncomfortable. Forget about “selling”—this approach is all about understanding your customer's frustrations and guiding them toward a solution. By seeing your customer as the hero of their own story, and yourself as the trusted guide helping them win, you'll earn their respect and gratitude. They’ll see you as the solution they've been searching for, not just another salesperson.

Donald Miller personally trained Annie Schiffmann on his method.

If you don’t close more in sales than you paid Annie and Downstage Media to create a SalesScript, within the first month, Downstage Media you will get the fee back without hesitation. And by the way, we’ve never had to offer anybody their money back.

Donald Miller, author of Building a StoryBrand, trained and mentored Annie Schiffmann of Downstage Media.

What the SalesScript Starter Package

includes

$997

  • A 60-minute consultation to develop a draft of one SalesScript using The Customer is the Hero framework.

  • the talking points you’ll use to tell prospects about your product or service

  • Paragraph form of the BrandScript.

  • How to use your SalesScript throughout your business.

get started

with the SaleScript Starter Package

Step One

Book your SalesScript Planning Session

Book a 60-minute planning session with Annie Schiffmann.

Step Two

Get a SalesScript

At Downstage Media, we’ll draft your SalesScript using The Customer is the Hero 5-Part framework.

Step Three

Get more clients

Receive your final SalesScript, Sales narrative, and implementation plan within 3-5 business days.

Master Selling Without the Sell

When we master the art of selling without feeling like we’re selling, the possibilities for our business and career become limitless. But without those skills, our growth stalls, and our potential remains capped.

A SalesScript doesn’t just transform your sales conversations—it equips you with everything you need to make a lasting impact, including:

  • Sales letters and emails that get opened, read, and close deals.

  • Proposals that win business.

  • Keynote presentations that inspire action and drive sales.

  • Simple, natural talking points for everyday conversations.

  • An elevator pitch that sparks curiosity and leads to sales.

Let’s make selling feel effortless and authentic, so your business can grow the way it was meant to.

Close More Sales

with the

Power of Story

taught by keynote speaker, author, and StoryBrand Certified Guide, Annie Schiffmann

Virtual Keynote

Aug 22

1:30p ET

$97

Improve your sales skills with the power of story

Uncover the secret to closing more sales with authenticity.