You’ve crafted a BrandScript to simplify your marketing message, but is it just sitting on your computer unused? If so, you’re missing a huge opportunity. As an artist or creative, your BrandScript should be the foundation of how you connect with your audience and grow your business. In this guide, we'll show you nine practical ways to bring your BrandScript to life, turning it from a forgotten file into a powerful tool that drives engagement and boosts your success.

A well-defined BrandScript isn’t just a marketing tool—it’s the foundation of your creative communication. By consistently applying it across all your channels, you ensure that your message is clear, compelling, and uniquely yours, helping you to connect with your audience on a deeper level and grow your business.

What is a BrandScript?

Why Every Creative Needs a BrandScript

Maximizing Your BrandScript: 9 Ways to Put it to Work

As someone who spent 15 years as a professional actress with a BFA in Drama from NYU, I know firsthand the challenges creatives face in standing out in a crowded market. Over the years, I’ve had the privilege of working on marketing projects for arts-based nonprofits, national touring companies, acting schools, and individual artists. Through these experiences, I’ve seen how a clear and consistent message can make all the difference.

When you need a simple, compelling way to talk about your work—whether it’s on your website, on social media, in your email marketing, or even in casual conversation—a BrandScript is your go-to tool. A BrandScript distills your brand's message into key talking points that clearly define who your audience is, what they’re looking for, how your work addresses their core problem, and how their lives will be better because of it.

Just like how you can use a script to know what to say onstage, you can use a BrandScript to know what to say in your marketing. It’s the backbone of all your communication. With a BrandScript, you’ll never be at a loss for words when describing your projects or what you do. You’ll have a ready-made, consistent message that resonates every time.

Your BrandScript can also be transformed into a BrandScript Narrative—a cohesive paragraph that captures your brand’s essence in a more detailed, story-like format. We’ll explore how to use both in this blog post.

Here are a few ways you can create your own BrandScript:

1. Let Us Do It for You: Our BrandScript Starter Package will give you a professional BrandScript tailored to your needs.

2. Attend a StoryBrand Marketing Livestream: Learn to craft your BrandScript with expert guidance.

3. DIY Option: Create your own using mystorybrand.com.

Why Every Creative Needs a BrandScript

Picture this: You’re at a showcase, surrounded by producers and potential collaborators. Someone asks you about your work, and without missing a beat, you deliver a clear, concise, and captivating description that draws them in. Their eyes light up, they ask more questions, and before you know it, you’ve made a meaningful connection. Later, they visit your website, sign up for your newsletter, and follow you on social media—all because your message was clear and compelling, thanks to your BrandScript. This is the kind of impact you can have when you put your BrandScript to work. It’s not just about what you say; it’s about how you say it—and how easy it is for the listener to remember.

As a creative, your work is your passion. But in a crowded market, even the most inspired art can get lost in the noise. That’s where a BrandScript comes in—it’s your secret weapon to cutting through the clutter and making a real impact.

A BrandScript provides clarity, consistency, and focus to your messaging. It helps you articulate not just what you do, but why it matters. With a clear, consistent message, you can build stronger connections with your audience, communicate your value effectively, and position your work in a way that resonates.

Whether you’re promoting a new project, sending out an email campaign, or just talking about your work at a networking event, a BrandScript gives you the confidence and clarity to share your message without hesitation. It’s about more than just words—it’s about telling a story that draws your audience in and invites them to be a part of your creative journey.

In today’s content-saturated world, standing out is more important than ever. A BrandScript ensures that your message isn’t just heard—it’s remembered. That’s why every creative needs one.

#1 Website Copy

Your website is often the first point of contact with your audience. Use your BrandScript to craft a homepage that immediately communicates who you are, what you do, and how you can help your visitors. Make sure every page—from your About section to your Contact form—reflects the clarity of your BrandScript.

#2 Social Media Bios and Posts

Your social media profiles should succinctly reflect the key points of your BrandScript. Use it to write bios that attract your target audience and craft posts that consistently communicate your brand’s message. In my book Simple Social Media and during an episode of the Marketing Made Simple podcast, I dive deep into how a BrandScript can simplify your social media strategy, ensuring that every post and profile update resonates with your audience and reinforces your brand.

#3 Email Marketing

You work hard to get people to subscribe to your email list so they can stay informed about the work you’re doing. Take your BrandScript, put it in paragraph form—like the BrandScript Narrative I mentioned before—and send it out to your existing email audience. Even if they haven’t heard from you in a while, this approach will help them reconnect with what you’re up to, how it benefits them, and how they can engage with your next show, book you for an event, or take the next step you want them to take. As a Mailchimp Partner, I’ve seen how a well-crafted BrandScript can transform your email marketing, ensuring your subject lines grab attention and your content drives action.

#4 Elevator Pitch

Networking events, casual conversations, or even chance encounters can be opportunities to share what you do. Your BrandScript equips you with a polished, concise elevator pitch that leaves a lasting impression. If you want to refine your elevator pitch even further, consider attending my Pitch Perfect: One-Liner Workshop. It’s designed to help you put together a compelling, memorable elevator pitch that resonates with the person you’re talking to.

#5 Proposals and Pitches

When you’re pitching a project or proposing a collaboration, a consistent message is crucial. Your BrandScript can be the backbone of your proposals, ensuring that your value is clearly articulated and aligned with your brand’s narrative. This not only helps you stand out but also makes it easier for potential partners or producers to see the benefits of working with you.

If you want to take your pitching skills to the next level, consider joining our Close More Sales with the Power of Storytelling event. This session will equip you with the tools you need to incorporate compelling stories into your proposals, helping you connect more deeply with your audience so you can book more gigs.

#6 Blog Content

When writing blog posts, let your BrandScript be your creative compass. Whether you’re sharing behind-the-scenes stories, showcasing your latest projects, or offering artistic insights, your BrandScript keeps your content true to your artistic voice and vision. It helps ensure that every post not only reflects your unique style but also resonates with your audience and supports your creative goals.

#7 Shoot a Promo Video

Some people take the BrandScript Narrative and turn it into a promotional video or commercial for their brand. This is great to put on your homepage, on social media, and even use as a video email signature. Fellow StoryBrand Guide LuxLab simply used the BrandScript as the text, had members of their staff deliver it, and included b-roll to make their promo vide more dynamic. Even though this company writes scripts for videos all day long, the only copy they used for their own video was their BrandScript.

#8 Advertising and Promotions

When creating ads—whether on social media, Google, or elsewhere—your BrandScript can help you stay on point. It ensures that every ad you run clearly communicates your offer, has consistent call to action, and connects with your audience.

#9 Internal Communication

Finally, don’t overlook the power of your BrandScript for internal use. Share it with your company members to ensure that everyone is aligned and speaking the same language. Consistency starts from within, and a well-communicated BrandScript can unify your team’s efforts.

Your BrandScript is more than just a statement of what you do—it’s the foundation of how you communicate and connect with your audience. By applying it across these different areas, you can ensure that your message is always clear, consistent, and compelling.

Bring Your Creative Vision to Life with a Powerful BrandScript

Imagine the clarity and confidence you’ll have when you can articulate your creative vision effortlessly, whether you’re talking to potential clients, collaborators, or your audience. With a fully realized BrandScript, your marketing will no longer feel like a guessing game. Instead, every piece of communication you put out will resonate with your audience, reflect your true artistic voice, and drive the growth of your creative business. This is the power of a well-crafted BrandScript: it transforms your marketing from a scattered set of tactics into a cohesive, compelling narrative that invites your audience into your story.

Don’t let your BrandScript gather dust—put it to work! Start by using it to refresh your website, your social media profiles, and your email marketing. If you haven’t created a BrandScript yet, or if you need help refining yours, schedule a call today and let’s build a message that will set your creative business apart.