When the economy’s unpredictable, your business story can’t be.
Most business owners struggle to explain what they do.
Let’s fix that—so more people say yes.
When business feels unpredictable, people hesitate.
If they don’t understand what you do—and why it matters—they move on.
You’ve probably felt it: posting, emailing, trying to get traction… and still wondering if anyone’s listening.
That’s exhausting. And honestly? It’s not your fault.
You deserve to have a clear way to talk about your business—so people get it and want to work with you.
why does a clear message matter?
win trust in uncertain times
Clarity makes your audience feel safe taking action.
stay relevant when the market shifts
When you know how to explain what you do, it’s easier to adapt.
keep leads flowing
Even in a downturn, people still buy—just not from brands that confuse them.
Why Annie Figenshu
Blends improv-speed thinking with sharp, strategic execution.
Sees the real story in your business
Turns vague ideas into clear words people respond to
About Annie Figenshu
Annie Figenshu is a lightning-fast strategist with 10 years of marketing expertise and 15 years of improv experience. She’s trained with Donald Miller, co-authored The Content Entrepreneur with Joe Pulizzi, and worked with brands from Crayola to Shark Tank startups.
But more than that?
She’s who business owners call when they need to explain what they do—quickly, clearly, and in a way that gets people to say yes.
Annie knows that in this economy, you can’t afford to waste time shouting into the void. You need words that work. And a plan that doesn’t sit in a Google Doc collecting dust.
That’s what she builds—with you, and fast.
The work we did together was very helpful in making the words perfect. Every word, the inonation, being concise, not too little, so that when millions of people are hearing the pitch in 60 seconds, they know if they love you or not, if it's a good gift for their grandfather or not. And that's incredibly important.
Ari Siegel, Shark Tank deal winner, owner of History By Mail
“Annie has solved a multitude of problems for me. She works quickly, cooperatively and with good cheer. Leaving me to do the only part of this business I care to do – creative writing. ”
“We were unsure how we wanted to structure and deliver our quarterly newsletter. Annie helped to bring the clarity we needed and was key in guiding us in the right direction. ”
“As a new start up we realized very quickly that we needed to learn about marketing. Annie helped us think through why people needed our workshops. She introduced us to StoryBrand where we learned how to craft a clear message. She helped us create a new website and get a grip on how to effectively use social media. The best part is that it worked. Thanks to Annie, we have a clear path to effective marketing.”
“Annie is a force of nature. And a force of nurture. Annie is clear, patient, and remarkably knowledgeable about the ins and outs of running a business based on the Arts and entertainment. She is who I want taking me by the hand and guiding me.”
What You Get with the BrandScript Starter Package
$2997
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A 60-minute consultation with me to develop a draft of your BrandScript using the StoryBrand Messaging Framework.
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the talking points you’ll use in your marketing assets
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Paragraph form of the BrandScript.
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How to use your BrandScript throughout your marketing: on your website, in email campaigns, and more.
What’s a BrandScript?
Just like how actors use a script to know the words to say in a play, business owners use a BrandScript to know the words to say in a marketing campaign.
3 Steps to a Clearer Message
with the BrandScript Starter Package
Step 1
Book Your BrandScript Planning Session
Book a 90-minute planning session with Annie Figenshu.
Step 2
Get Your BrandScript
Annie will draft your BrandScript using the StoryBrand framework.
Step 3
Implement Your Strategy
Receive your final BrandScript, narrative, and implementation plan within 3-5 business days.
Bottom Line
In this economy, clarity isn’t a luxury—it’s your most important sales tool.
If your business is hard to explain, it’s easy to ignore. That’s why the BrandScript Starter Package focuses on helping you say what you do in a way that gets people to pay attention, trust you, and take action.
This isn’t a branding exercise. It’s the foundation for real results: your website, your emails, your sales calls, your next pitch.
You need words that work. This is where they start.
Free Event
May 8 | 1p ET
Your business can’t afford to waste time—or budget—on marketing that doesn’t work. Save your spot.
The Fix Your Marketing Message Before It Costs You More Customers free webinar teaches seven clear, proven principles to help you clarify your message, connect with the right audience, and create content that drives real results—even in uncertain times.
When History By Mail founder Ari Siegel stepped onto the Shark Tank stage, he had just 90 seconds to make his pitch count. Here's how we helped him craft a message that led to a $250,000 deal—and what you can learn from it about clarity, storytelling, and showing up with confidence when it matters most.