Strategic support for businesses with small teams and big goals.

Spotlight Strategy Partner Program

You have a problem...

Your team is under-resourced and unsure what to focus on next.

You’re stuck in marketing decision fatigue, constantly pulled into approvals, rewrites, and strategy calls when you need to focus on leading the business.

You shouldn’t have to carry the weight of every marketing decision just to keep your business moving forward.

When this program works

You delegate your marketing strategy with confidence.

You empower your team with expert guidance.

You make faster, smarter progress.

You Don’t Need More Ideas—You Need a Trusted Guide

I know what it’s like to feel like every marketing decision lands on your desk.

  • I’m a StoryBrand Certified Coach, trained by Donald Miller, who trains other StoryBrand Coaches.

  • A Mailchimp Pro Partner who knows how to turn clicks into customers.

  • The co-author of Content Entrepreneur with Joe Pulizzi.

  • And the author of Simple Social Media, a book built for busy business owners like you.

  • I’ve trained directly with Donald Miller, and I’ve helped hundreds of teams clarify their messaging, streamline their strategy, and finally stop spinning.

If you’re looking for someone who understands the pressure of running a real business—and knows how to clear the marketing fog—I’m in your corner.

You're leading a growing business. You've got a small but mighty team. And yet, you’re still the one stuck rewriting the sales email, brainstorming the next campaign, or trying to figure out if that lead magnet is even worth it.

That’s exactly why I created the Spotlight Strategy Partner Program.

I'm not just a coach—I’m a strategist, a sounding board, and a systems thinker who’s been in the marketing trenches for over a decade.

What to Expect:

  • I’ll be waiting in the wings to help you in 1:1 sessions. Ask me anything marketing-related. You’ll get the tactics, tools, and strategy to make it happen.

  • Don’t be in the dark for long. Send me an email and I’ll get back to you within one business day.

  • Get free invites to webinars and events led by Annie Figenshu.

How to Get Started

  • 1. Take the Marketing Assessment

    Start with a 10-minute StoryBrand Marketing Assessment. You’ll answer a few quick questions about your business—and instantly receive a 50+ page custom marketing report that’s yours to keep and start using right away.

  • 2. Book a Fit Call

    If it looks like you’re a good candidate for the program, I’ll invite you to schedule a quick call to talk through your goals and see if we’re a match.

  • 3. Schedule Your First Session

    If we decide to move forward, we’ll book your first strategy session and start building momentum right away.

Take the Assessment and See If You Qualify

The key areas of your marketing you can get answers about:

  1. Messaging

  2. Elevator Pitches

  3. Branding

  4. Website Copy

  5. Lead Generators

  6. Social Media Marketing

  7. Sales Emails

  8. Nurturing Emails

  9. Proposals

FAQS

  • The program is $1500/month with a 3-month minimum commitment. This includes unlimited 30-minute strategy sessions, email follow-up, content and messaging support, and full access to me as your marketing partner.

  • This program is designed for business owners doing between $1M–$5M in annual revenue with a small marketing team (5 people or fewer). If you need clearer messaging, a stronger strategy, and a partner to guide your team, you’re in the right place.

  • You can book as many 30-minute sessions as you need. Most clients book 1–2 per week depending on their current goals or campaigns.

  • We focus on whatever is most pressing for you or your team. That could be reviewing messaging, mapping a campaign, clarifying a strategy, or building out a content plan. Every session is built around action and clarity.

  • Yes. You’ll always be looped in, but I can also meet directly with your team to review copy, plan campaigns, or provide strategic direction—whatever’s most helpful to you.

  • There’s a 3-month minimum so we have time to build momentum, adjust strategy, and start seeing results. After that, you can continue month-to-month as needed.

  • Once you complete the StoryBrand Marketing Assessment, you’ll get a custom 50+ page report. If the program seems like a good fit based on your answers, I’ll invite you to book a Fit Call to talk through your goals and next steps.

  • Email me directly and I’ll get back to you personally.