Join Annie Figenshu and her AI assistant, Betty Bot-ley, as they dive into this week's Email Signup Experiment results. Discover insights from Newsletter Form 5 2, including a solid 7.7% conversion rate but low traffic challenges. Learn actionable strategies to boost visibility and engagement while working toward the goal of 10 new subscribers by March 31. Ready to optimize your own signup forms? Let's explore together!

Get your business ready for 2025! In this post, you’ll learn a streamlined, five-step plan designed for small teams. From choosing your top focus to setting up automations and tracking the right metrics, each step is crafted to help you make an impact with clarity and confidence. Let’s start the new year with a marketing strategy that’s both manageable and powerful.

Tilt Publishing isn’t just about getting your book on the shelves—it’s about giving authors the control, reader data, and engagement they deserve. As the publisher of The Content Entrepreneur and Simple Social Media, I chose Tilt for the same reasons you might: meaningful connections, long-term growth, and turning a book into a true brand-building tool. Discover how Tilt’s unique approach can transform your book from launch day to lasting impact.

Discover how the StoryBrand framework can transform your content marketing strategy from chaotic to cohesive. By applying StoryBrand across your emails, social media, and website, you’ll create messaging that resonates with your audience, increases engagement, and drives real results. Learn why this proven approach can make your marketing easier and more effective—and how Annie Schiffmann can guide you every step of the way.

After attending a retreat or conference, your head is full of fresh ideas and strategies that could drive your business forward. But without a plan to act quickly, those sparks of inspiration could fade. In this post, we’ll cover why it’s crucial to block time for implementation right after an event and offer practical steps to turn those ideas into long-term growth.

Service-based businesses often overlook holiday marketing, but with the right strategy, you can stand out, boost engagement, and increase revenue. By focusing on what your clients need for the new year and automating your marketing, you’ll position your business for long-term success. Don’t let the season pass you by—take charge of your holiday campaign today!

Get your email marketing ready for the holiday rush with a fully optimized email funnel before Halloween. Personalization is the key to boosting engagement and driving sales, as Mailchimp’s "This Holiday, It’s Personal" report shows that targeted emails can increase open rates by 29%. Start now and let your automated email campaigns work seamlessly through the busiest shopping season, leaving you free to focus on your business.

Discover how to use AI to streamline your content creation without losing the clarity that the StoryBrand framework provides. In this post, I share five steps to train AI on your brand voice and offerings, helping you create customer-focused content that converts while saving you time.

The Power of a Clear Brand Message: It's not easy to connect with your audience right now. Discover how a clear and compelling brand message can transform your business. Learn why a clear message drives revenue. Plus, learn what you must do before, during, and after you craft your brand message so you can get the most out of your marketing.

Struggling to find a marketing partner you can trust? You’re not alone. At Downstage Media, we understand the challenges and have built our reputation on earning the trust of clients just like you. With our Referral Madness program, you can save big while helping your friends grow their businesses. Refer a friend today, and both of you will enjoy 15% off your next invoice. It’s a win-win—join the Referral Madness and start sharing the love!

Struggling to make your sales pitches resonate? Discover the transformative power of storytelling in sales. Learn how the StoryBrand framework can help you connect with potential customers, increase engagement, and boost your revenue. Dive into our guide and register for the Close More Sales with Storytelling webinar to refine your skills and drive your business forward. Limited spots available – don’t miss out!

You want to send emails out regularly, but life gets in the way. If you don’t find a sustainable way to manage your email marketing, you risk losing potential revenue. Plus, you might find yourself stuck on the content hamster wheel, always scrambling to keep up. Evergreen content is your new best friend. Create an email automation around that content and you will be able to relax and focus on other areas of your business. Here’s how to do it.

Struggling with inconsistent messaging and low engagement in your email marketing? Discover how a BrandScript can transform your Mailchimp campaigns. Learn how clear, compelling messaging can boost open rates, click-through rates, and strengthen your brand identity. In this blog post, I'll share practical steps to implement a BrandScript and real-life success stories that prove its impact. Ready to elevate your email marketing strategy? Read on to find out how!

Ever struggled to explain what your business does in a few seconds? You're not alone! A strong one-liner is your secret weapon for capturing attention and sparking curiosity. In this post, we explore the importance of a one-liner and how our Pitch Perfect One-Liner Workshop can help you craft a compelling message that resonates. Learn about common challenges, our proven framework, and hear success stories from those who’ve transformed their business communication. Don’t miss this opportunity to make a memorable impression and elevate your marketing game!

Marketing budgets are tight right now. A recent Gartner survey of 395 CMOs and marketing leaders shows the average 2024 marketing budgets have dipped to 7.7% of overall company revenue, down from last year's 9.1%. That means that you have to be absolutely clear on how to make the most of your marketing to make it count.

In this blog post, I’m going to talk about the StoryBrand Marketing Livestream as a way to get the most out of your marketing dollars for the rest of the year.

At Social Media Marketing World 2024 there were 5 sessions about LinkedIn. I watched them all so you don't have to. Here's what you need to know.

Our email inboxes and social media feeds are overloaded with marketing advice. It’s easy to tune it all out. But small adjustments to your content marketing strategy can make a big difference in your results. In this blog post, you’ll learn about Downstage Media’s PAGER zine and how you can get practical, tactical ideas sent straight to your door.

Business owners hate how much time social media eats up in their day-to-day operations. Automating content - versus simply scheduling it - frees up hours every week. At Downstage Media, our favorite tool for scheduling and automating content is MeetEdgar. Let’s break down specifically how we use it with the PAGER method for our clients, so you can figure out if it’s the right tool for you.

If you had a goal of going to the gym regularly, you wouldn’t start by going seven times a week. Or, if you did, you probably wouldn’t be able to keep that up for long. Posting on social media is the same way. In this blog post, you’ll learn a sustainable way to post 4-5 times a week. By gradually building up to this pace you’ll be able to keep up with both your social media marketing and everything else you have to do in your business.

Building customer relationships. Growing audience. Growing customer relationships. Building audience. That’s the marketing mantra for many companies. If you’re not building relationships with your current customers, you are always on the lookout for new ones. And if you’re always on the lookout for new customers, you are missing out on opportunities to keep your customers coming back to you.

Let’s break down the final stage of the 3-Stage Marketing Strategy. Here we’ll discuss ongoing content and sales so that you know what to focus on in your marketing in order to build relationships and grow audiences. Or, is it the other way around?

Some online summits are a little… thin with speakers pitching more than presenting. It’s hard to know if the Coach Builder Summit is going to be worth carving out two days of your schedule for. Let’s go through what Coach Builder Summit is, plus give you 5 insider tips you may not have considered. When you see more info about it cross your desk, you'll be confident that you thought through your decision.

It can hurt to not hit your goals. But not making them can be worse for your business to grow. In this blog post, you’ll learn how I went about increasing 2023 revenue 175% from 2022. And the ways that I took my time to take Downstage Media to the next level.

You’ve heard that social media posts with links in them don’t get in front of as many people. So what can you do? Read this blog post for step-by-step instructions on how to make no click content with the PAGER method so your reach doesn’t get throttled.

Simple Social Media is available for pre-sale and you are thinking of getting a copy for yourself. Something weird is going on, though, on the website it says that you can buy them in bulk - in groups from ten to two hundred. Now why in the world would you need that many copies of one book? Here you’ll learn why multiple copies will benefit you and your business.

Get the scoop on why the book Simple Social Media won’t be available on Amazon at first, what to expect when it does become available, and why that is good for you! Learn how SMBs will benefit from this new marketing resource!

October is a great time to give your social media presence a fresh boost and optimize your content for maximum results. A refresh may be just what’s needed to boost your visibility and stand out amongst the crowd. With these updates, you can effectively showcase your brand's story, captivate visitors, and grow your business. In this blog post, we'll explore seven key areas to focus on for “Optimize October.”

Learn how to grow your audience without the headache - discover the three simple steps that make marketing easier and faster. Discover why a clear message on your website, lead generator, and email sales sequence are key components of any successful strategy.

Every makeup kit needs a good foundation and so does every marketing strategy. Stage 1 of the 3-Stage Marketing Strategy is all about the foundation your brand needs to put its best face forward. Learn the initial steps to take for lasting, sustainable success.