DOWNSTAGE MEDIA BLOG
SOCIAL MEDIA STRATEGY, MESSAGING, AND EMAIL MARKETING TIPS
Signs of Progress Email Signup Experiment: Week 7
This week’s Email Signup Experiment revealed a surprising boost in signups, with the pop-up and sticky footer leading the way. But high-traffic blog pages still aren’t converting. See what’s working, what’s not, and the next steps to optimize our strategy.
Expanding What We Track Email Signup Experiment: Week 6
Tracking the right data makes all the difference. This week, we uncovered signups from unexpected sources, proving that expanding what we measure is just as important as optimizing how we capture leads.
The Numbers Don’t Lie The Email Signup Experiment: Week 5
The Email Signup Experiment just hit a turning point—our latest numbers are at zero signups for the week. If you neglect your own marketing, your results will suffer. In this update, we analyze why conversions have stalled and what needs to change immediately to turn things around.
No Changes, No Progress? The Email Signup Experiment: Week 4
This week’s Email Signup Experiment proved that doing nothing leads to… well, not much. With no changes made, our pop-up maintained its underwhelming conversion rate, and high-traffic blog pages still didn’t deliver signups. Next week, we’re adjusting timing, refining our CTA, and rethinking form placement to finally break through.
Lessons Learned and Next Moves: The Email Signup Experiment, Week 3
The Email Signup Experiment continues, and this week’s data reveals some unexpected shifts. While the home page saw its first signup, the pop-up’s conversion rate dropped significantly. Are visitors tuning it out? We’re making key adjustments to timing, messaging, and placement to improve performance. Read on to see what worked, what didn’t, and what we’re testing next.
The Email Signup Experiment: What’s Working, What’s Not, and What’s Next
The Email Signup Experiment is in full swing, and this week’s results revealed both progress and challenges. While adding the form to high-traffic blog posts didn’t generate signups, the pop-up saw a 5.9% conversion rate—better than nothing, but still below the industry average. With a combined conversion rate of 2.3%, it’s clear we need to refine our approach. The focus now? Improving visibility, tweaking messaging, and driving more traffic to high-converting pages. Can these adjustments push us closer to our goal of 10 new subscribers by March 31? We’re about to find out.