DOWNSTAGE MEDIA BLOG
SOCIAL MEDIA STRATEGY, MESSAGING, AND EMAIL MARKETING TIPS
Is Tilt Publishing Right for Your Book? Here’s What You Need to Know.
Tilt Publishing isn’t just about getting your book on the shelves—it’s about giving authors the control, reader data, and engagement they deserve. As the publisher of The Content Entrepreneur and Simple Social Media, I chose Tilt for the same reasons you might: meaningful connections, long-term growth, and turning a book into a true brand-building tool. Discover how Tilt’s unique approach can transform your book from launch day to lasting impact.
StoryBrand for Content Marketing: Using Frameworks to Improve Blog Posts, Social Media Posts, and Email Campaigns
Discover how the StoryBrand framework can transform your content marketing strategy from chaotic to cohesive. By applying StoryBrand across your emails, social media, and website, you’ll create messaging that resonates with your audience, increases engagement, and drives real results. Learn why this proven approach can make your marketing easier and more effective—and how Annie Schiffmann can guide you every step of the way.
Embracing Evergreen Email Automation
You want to send emails out regularly, but life gets in the way. If you don’t find a sustainable way to manage your email marketing, you risk losing potential revenue. Plus, you might find yourself stuck on the content hamster wheel, always scrambling to keep up. Evergreen content is your new best friend. Create an email automation around that content and you will be able to relax and focus on other areas of your business. Here’s how to do it.
How Can a Clear BrandScript Boost Your Mailchimp Campaigns?
Struggling with inconsistent messaging and low engagement in your email marketing? Discover how a BrandScript can transform your Mailchimp campaigns. Learn how clear, compelling messaging can boost open rates, click-through rates, and strengthen your brand identity. In this blog post, I'll share practical steps to implement a BrandScript and real-life success stories that prove its impact. Ready to elevate your email marketing strategy? Read on to find out how!
What 3 marketing steps are designed to build customer relationships?
Building customer relationships. Growing audience. Growing customer relationships. Building audience. That’s the marketing mantra for many companies. If you’re not building relationships with your current customers, you are always on the lookout for new ones. And if you’re always on the lookout for new customers, you are missing out on opportunities to keep your customers coming back to you.
Let’s break down the final stage of the 3-Stage Marketing Strategy. Here we’ll discuss ongoing content and sales so that you know what to focus on in your marketing in order to build relationships and grow audiences. Or, is it the other way around?
What 3 marketing steps will save time but still grow my audience?
Learn how to grow your audience without the headache - discover the three simple steps that make marketing easier and faster. Discover why a clear message on your website, lead generator, and email sales sequence are key components of any successful strategy.
Overwhelmed by Marketing? Use This 3-Stage Strategy to Drive Results Fast
When you’re running your own marketing, it’s hard to know where to focus first. Making a haphazard choice can set you back months - and thousands of dollars. In this blog post, you’ll learn the three key stages every successful marketing strategy needs - from foundational elements to automated systems to ongoing content. With these in place you will reach new audiences and foster engagement with old ones. All without having to worry if you’re putting your efforts in the wrong place.
9 Questions with Annie Schiffmann by Nine Dots Media
Nine answers to nine questions about the work I do, who I work with, what I create, and why my favorite animated character rules. You'll find out how my improv backgrounds informs my approach to my work, and why I believe automations are so vital right now. Thanks to Geoffrey Klein from Nine Dots Media for having me on LinkedInsights.
6 Strategies to Maximize Affiliate Links
If you’ve signed up for an affiliate program, you want to make it work for your business. In this post, you’ll learn how to can create a few marketing assets to put on autopilot so that you can perpetually drive revenue.
NEW! Downstage Media Certified in Mailchimp Automation
Are you time-strapped, looking for help with your email marketing campaigns? Look no further – Downstage Media has gained another certification with Mailchimp - Automation. Learn about Annie Schiffmann's Mailchimp certifications and see how they can help you free up valuable time and make email marketing easier!
Using AI to Save Time Creating Content
AI is revolutionizing how we tackle our daily tasks, like creating posts for social media and emails. This blog post will teach you to leverage the power of Artificial Intelligence so that you can spend less time worrying about hitting publish - freeing up more space in your day to focus doing work that energizes and inspires you!
Why A Sales Funnel is Just the First Step
You're kind of annoyed because now that you have your messaging in place people aren't showing up in droves. I've got good news for you - nothing is wrong. This is actually when the marketing work begins. You built your house with your messaging. Now you've got to invite people in with your marketing. Here are the fundamentals that all marketers know that will bring in and nurture new audience members.
Marketing Tools to Be Thankful For: Email, Social Media, and More
You wouldn’t try to make a Thanksgiving meal with all new recipes and kitchen tools - you’d be frazzled and scrambling before you even put the turkey into the oven. You shouldn’t make marketing materials with all new platforms and software, either. Here’s a list of the tried and true tools, that I’m grateful for this season. Plus, a few new ones, since it’s always fun to have something new to keep things fresh at the table.
Taking the Headache Out of Email Automations
When you don’t have a big marketing team, the idea of coming up with, writing, and sending out weekly - or even monthly - emails is reason enough to lie down. You’re doing so many other things to keep your brand afloat and now you gotta do that too?! Turn out the lights because there’s a migraine coming on. In this blog post, you’ll learn about three different email automations to set up once and put on autopilot. You’ll be able to nurture your audience while you’re working on other aspects of building your brand. (Or, you know, just lying down.)
7 Elements Every Lead Generator Needs
No one wants to take the time to create a lead generator and then automate it with their email platform, if it’s not going to build relationships with your audience. But a lame lead generator can do just that. Dive in to the seven elements your lead generator needs to establish your brand, project, or company as one that’s worth knowing!
Mailchimp Certification, What Does It Mean? A Guide.
It can be hard to make the most of your email marketing. You don’t have the time to learn how to send out more than a quick blast but you don’t have the time to learn anything more. Annie Schiffmann is Mailchimp Certified and takes you through how that special training can help you reach your goals for your company.
How Can You Put Your Marketing on Autopilot This Summer?
It can be easy to feel envious of people enjoying the long days of summer when you're trying to get your projects off the ground. A new offering from Downstage Media is designed to put your marketing on autopilot because after the past two years you deserve a great summer.
Common Questions with Done for You Services from Downstage Media
Before investing in your marketing, it’s normal to have questions. Here are some of the concerns that come up the most often for our clients before they hire Downstage Media to take care of their messaging, strategy, or email marketing.
Mailchimp's Key Areas to Focus on So Emails Get Read
No one wants to spend time crafting an email that will be ignored. Learn these best practices gleaned from Mailchimp’s Content Optimizer to get your audience to actually read the emails you send out.
Egregious Copywriting Errors - Strengthen Your Writing With These English Teacher-Approved Tweaks
You do more copywriting than you think. Any post, email, or webpage where you want a reader to take action counts as copywriting. Unfortunately, lots of copywriting misses the mark which leads to lower clicks, conversions, and sales. In this post, you'll learn simple copywriting tweaks that will personalize, activate, and strengthen your work so you can connect with your audience.