Maximize Your ROI: What to Know Before Signing Up for the StoryBrand Marketing Livestream
Marketing budgets are tight right now. A recent Gartner survey of 395 CMOs and marketing leaders shows the average 2024 marketing budgets have dipped to 7.7% of overall company revenue, down from last year's 9.1%. That means that you have to be absolutely clear on how to make the most of your marketing to make it count.
In this blog post, you’ll learn how the StoryBrand Marketing Livestream is a way to get the most out of your marketing dollars for the rest of the year.
What do I need to know before signing up for the StoryBrand Marketing Livestream?
What is the StoryBrand approach to marketing
How will the StoryBrand Marketing Livestream benefit my business?
Who on my team should attend the StoryBrand Marketing Livestream?
What is the cost and the time commitment of the StoryBrand Marketing Livestream?
What role does the StoryBrand Certified Guide play in the StoryBrand Marketing Livestream?
What support is available after the Livestream?
What is the StoryBrand approach to marketing?
The whole idea behind StoryBrand is you want to create a clear and compelling message for your audience. Then, you want to distill that message into seven talking points that make up a BrandScript. Just like how actors use lines from a script to know what to say onstage, business owners can use lines from a BrandScript to know what to say in their marketing.
Donald Miller created the StoryBrand framework and made it popular in his book Building a StoryBrand. In this framework, he coined the phrase, “if you confuse you’ll lose.” He also introduced the notion that the customer is the hero in the story. The best marketing makes it clear what you offer, how it will make your customer’s life better, and how they can get it.
How will the StoryBrand Marketing Livestream benefit my business?
There’s a few ways that the StoryBrand Marketing Livestream could benefit your business. This first is that it will help your marketing be more effective.
Clearer Messaging
StoryBrand provides a proven framework to clarify your company’s messaging. This helps you attract and retain the right customers.
Competitive Advantage
By understanding the StoryBrand approach, your business can stand out with a unique and effective marketing narrative. One that isn’t about you at all, but puts your customer squarely in the center of the story.
Minimized Wasted Efforts
At the Livestream, you’ll learn a repeatable framework so that every time you have a new product, initiative, or campaign to market, you and your team will know just where to start.
Small Investment for Big Impact
For a small business, the cost of the livestream is relatively low compared to potential gains in customer acquisition and retention.
Who on my team should attend the StoryBrand Marketing Livestream?
The people who attend the livestream are varied. But here is what I have seen.
CEOs, founders, and / or solorpreneurs
Marketing managers at a company
Copywriters within a company
If the company has a larger team, it’s best if more than one person attends. Otherwise, one person has to do all of the heavy lifting of not only implementing the StoryBrand framework after the fact, but teaching it to the rest of the team as well. If everyone is there at the same time you can get results faster since everyone is pulling from the same playbook and has the same understanding.
What is the cost and the time commitment?
You may see a few different price options for the Livestream. Let’s break them down.
The first thing to know is that StoryBrand sets its own prices, and then Guides can also offer their own packages. So you may see some amounts on the internet from other Guides that are slightly different. I keep the prices pretty much the same as on StoryBrand’s website, in order to keep it simple.
General Ticket
Your first option is a $995 general ticket. This ticket gets you access to the two-day virtual event. You’ll hear from Donald Miller, J.J. Peterson - co-authors of Marketing Made Simple - and be matched up with a StoryBrand Certified Guide to coach your small group sessions during the event. You’ll get The StoryBrand 7-Part Framework Participant Workbook. You will also get the StoryBrand Marketing Checklist Execution Workbook.
Annie’s VIP Experience
Next is the $1495 Annie’s VIP Experience. With this ticket you’ll get everything with the general ticket plus a few perks.
You’ll be placed in a smaller group with no more than five people.
You’ll have me facilitating. I’ve led many groups through this two-day process and am considered a veteran StoryBrand Guide. I also train other marketers to become StoryBrand Guides. So, you’ll be in good hands! (See some of the groups I’ve worked with below.)
You’ll get a review of your website after the workshop.
Annie's VIP Experience Plus
The last option is Annie’s VIP Experience Plus. With this $1995 option you’ll get everything from the other two packages plus five one-on-one private coaching sessions with me. In these sessions, we’ll dive into the marketing checklist that you got in your execution workbook. You’ll work through what you learned in the Livestream to create:
Elevator pitches
Website landing pages
Lead generators
Email sequences
Sales letters
Time Commitment
The StoryBrand Workshop is two days long. Each starts starts at 10a CT and finishes at 4p CT.
What role does the StoryBrand Certified Guide play in the StoryBrand Marketing Livestream?
StoryBrand Certified Guides getting ready to coach their Livestream groups.
During the course of the two days, you will be matched up with a StoryBrand Certified Guide who is going to coach you through the process. There will be times when you’ll hear lectures live from Donald Miller, J. J. Peterson, or another trainer at StoryBrand.
Then, you’ll have a chance to brainstorm ideas to implement each of the parts of the framework for your brand.
After that, you’ll meet with your assigned StoryBrand Certified Guide to get feedback and coaching on what you’ve come up with. This is where so much of the magic happens.
If you’ve registered to be in my group, then we’ll be matched up. Otherwise, you’ll be assigned a StoryBrand Guide that has been certified for at least a year.
This Guide will help make your messaging clearer. Just like how it’s hard to read the label from inside the bottle, it’s hard to apply the StoryBrand framework to your own brand. By working with a Guide you’ll get a set of fresh eyes and an outsider’s perspective on your marketing.
What support is available after the Livestream?
After the two-day livestream you have a few options for ongoing support.
Included in Annie’s VIP Experience you’ll get a review of your website with some recommendations on how to make it more aligned with the BrandScript that you’ll have crafted in the workshop.
Included in Annie’s VIP Experience Plus is five one-on-one private coaching sessions.
You can sign up for the Marketing Mentorship and get unlimited coaching sessions with Annie.
Downstage Media can take the BrandScript that you created in the workshop and use it to make the marketing pieces that you need to build your sales funnel.
To find out more about the StoryBrand Marketing Livestream and how it can benefit your company specifically, schedule a call! We can talk through your options so you can be sure to get the most out of the StoryBrand Marketing Livestream.
