Smart Content, Sharp Strategy
Clear messaging. A practical plan. Consistent content that helps your audience say yes.
Let’s face it.
Most business owners don’t have a content problem—they have a clarity problem.
You’re putting in the effort. Showing up online. Writing posts. Sending emails. But the results? Meh. People don’t get what you do, they scroll past your offers, or they say, “This looks great—I’ll think about it.”
And if we’re being honest, that feels discouraging. Like you’re doing all the things and still somehow missing the mark.
But here’s the truth: Your work deserves better than that.
If you’re clear about what you offer, how it helps, and how to get it—you should be seeing more traction.
Do What You're Good At
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Do What You're Good At ~
Your Brand, Downstage Center
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Clear Messaging
so your audience instantly gets what you do and why it matters.
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Build a smart content strategy
that matches your goals and plays to your strengths.
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Create a system for consistency
so you can stop second-guessing and start connecting.
Why it works
Clear messaging isn’t just about sounding good—it’s about standing out. When your message is sharp, your positioning becomes clear, and your audience knows why you’re the right choice. That’s how you differentiate yourself in a crowded market: not by shouting louder, but by saying the right thing with confidence and consistency.
Meet Annie Figenshu: Your Marketing Guide
Hi, I’m Annie—StoryBrand Certified Coach, Mailchimp Pro Partner, and someone who’s helped hundreds of business owners clarify their message and finally get content that works.
Before I was writing sales emails and strategy docs, I spent 15 years onstage in New York City, performing improv comedy and studying what makes a story stick. Turns out, the same rules apply to marketing:
Know what you’re saying.
Know who it’s for.
Say it consistently.
Now I help business owners like you stop spinning your wheels and start seeing results. We work on messaging that’s strategic, systems that save time, and content that actually connects.
I’m the author of Simple Social Media and the co-author of The Content Entrepreneur (with Joe Pulizzi, founder of Content Marketing Institute). I write fast, think strategically, and bring big ideas down to earth—whether we’re building your BrandScript or mapping a full content strategy.
And the results? One of my clients used the pitch we created together to land a $250,000 deal on Shark Tank.
If you’re ready for content that sounds like you and sells like crazy, let’s talk.
Which Path Fits Your Business Right Now?
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StoryBrand BrandScripts
If you're not sure what to say, start here.
We'll clarify your core message so your audience knows exactly what you do, how it helps, and how to get it.
Perfect for: business owners who need talking points that stick. -
1:1 Marketing Strategy
If your content feels scattered, this is your reset.
We’ll meet monthly to map out smart, strategic marketing that fits your goals—and gets done.
Perfect for: established businesses looking for ongoing support. -
Small Group Marketing Cohort
If you're tired of figuring it out alone, join the club.
This monthly group helps you build your system, get feedback, and stay consistent—without the overwhelm.
Perfect for: business owners who want accountability and progress. -
Content Strategy
If you're ready to hand off the big picture, I’ll take the lead.
We’ll build a clear content plan and system so your team knows what to say, when to say it, and why it works.
Perfect for: businesses with a team who need direction and clarity.
THE STAGES TO WORKING TOGETHER
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We’ll talk through what you’re working on, what’s not working, and what kind of support makes sense.
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After our call, you’ll get a custom plan with clear next steps—no pressure, no confusion.
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Once you’re in, we’ll hit the ground running. Whether we’re building your BrandScript or mapping your content strategy, you’ll have direction, momentum, and a plan that fits.
Strategy first. Content that connects. Results that last.
Let’s be honest—marketing can feel like a full-time job, and you already have one.
Maybe you’ve tried DIY strategies that never really gained traction.
Maybe you’ve hired pros before, but they didn’t quite get your business.
That’s where Downstage Media comes in.
We don’t do one-size-fits-all marketing. We build smart, strategic plans tailored to your business, so you’re not wasting time on content that doesn’t move the needle.
With clear messaging, a results-driven strategy, and content you can actually use, we’ll help you show up consistently, attract the right audience, and get back to what you do best—leading your business with confidence.
If you’re ready to get strategic and start seeing results, let’s talk.
FAQs
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A: We build a plan that fits your business—not the other way around. From clear messaging to done-with-you content strategy, we take the guesswork out of marketing so you can focus on running your business.
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A: We don’t churn out content—we create strategic systems that help you show up consistently and connect with the right people. With expertise in StoryBrand, email, and content marketing, we make sure your message lands and drives results.
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A: You’ll get your time back, your message clear, and your marketing moving. No more wondering what to post or how to say it—we’ll give you a plan that actually works.
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A: Sharper messaging. More confident content. A clear plan for attracting and converting the right people. Whether we’re working on your BrandScript or mapping your next campaign, the goal is the same: content that works.
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I’m Annie Figenshu, founder and CEO of Downstage Media—and yes, I’ll be your main point of contact. But I don’t work alone. I collaborate with a trusted team of accredited subcontractors, including Mailchimp Pro Partners, StoryBrand Certified Coaches, and specialists in design, copy, and strategy. That means you get personal attention and expert support across the board.
Trusted by 410 business owners