Smart Content, Sharp Strategy
Turn your ideas into a system that brings in leads.
Let’s face it.
Most business owners don’t have a content problem—they have a clarity problem.
You’re putting in the effort. Showing up online. Writing posts. Sending emails. But the results? Meh. People don’t get what you do, they scroll past your offers, or they say, “This looks great—I’ll think about it.”
And if we’re being honest, that feels discouraging. Like you’re doing all the things and still somehow missing the mark.
But here’s the truth: Your work deserves better than that.
If you’re clear about what you offer, how it helps, and how to get it—you should be seeing more traction.
Do What You're Good At
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Do What You're Good At ~
Content That Puts You in Your Best Light
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Clarify your story
so you know exactly what to say
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Build a smart content system
that keeps you consistent.
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Create campaigns that convert
without reinventing the wheel.
Why it works
Most marketing fails because it’s scattershot. There are just too many ideas, not enough structure. I help you put a clear system in place so you:
Show up consistently without burnout
Know exactly what to publish each week
See your content turn into leads and clients
Meet Annie Figenshu: Your Marketing Guide
Hi, I’m Annie—StoryBrand Certified Coach, Mailchimp Pro Partner, and someone who’s helped hundreds of business owners clarify their message and finally get content that works.
Before I was writing sales emails and strategy docs, I spent 15 years onstage in New York City, performing improv comedy and studying what makes a story stick. Turns out, the same rules apply to marketing:
Know what you’re saying.
Know who it’s for.
Say it consistently.
Now I help business owners like you stop spinning your wheels and start seeing results. We work on messaging that’s strategic, systems that save time, and content that actually connects.
I’m the author of Simple Social Media and the co-author of The Content Entrepreneur (with Joe Pulizzi, founder of Content Marketing Institute). I write fast, think strategically, and bring big ideas down to earth—whether we’re building your BrandScript or mapping a full content strategy.
And the results? One of my clients used the pitch we created together to land a $250,000 deal on Shark Tank.
If you’re ready for content that sounds like you and sells like crazy, let’s talk.
Which Fits Your Business Right Now?
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The Content System 1-Day
One day to a repeatable framework. Walk away with a content cadence, workflows, and tools so you can DIY with confidence.
Starting at $3500 -
Visibility Coaching
SStay consistent with accountability, feedback, and lightning-fast brainstorming on campaigns.
$2500 / month -
Content Sprint Partnership
Bring your raw ideas. The notes, drafts, recordings. Together, we’ll turn them into polished posts, emails, blogs, and campaigns. In 90 days, you’ll have a working content system with assets ready to publish.
$5000 / month -
Beeping Simple Content Solution
Most small teams aren’t consistent with publishing content because it eats up too much time. The Beeping Simple Social Solution takes care of every aspect of your content marketing, so you can show up consistently without scrambling.
$6000 / month
THE STAGES TO WORKING TOGETHER
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We’ll talk through what you’re working on, what’s not working, and what kind of support makes sense.
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After our call, you’ll get a custom plan with clear next steps—no pressure, no confusion.
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Once you’re in, we’ll hit the ground running. Whether we’re building your BrandScript or mapping your content strategy, you’ll have direction, momentum, and a plan that fits.
Strategy first. Content that connects. Results that last.
Let’s be honest—marketing can feel like a full-time job, and you already have one.
Maybe you’ve tried DIY strategies that never really gained traction.
Maybe you’ve hired pros before, but they didn’t quite get your business.
That’s where Downstage Media comes in.
We don’t do one-size-fits-all marketing. We build smart, strategic plans tailored to your business, so you’re not wasting time on content that doesn’t move the needle.
With clear messaging, a results-driven strategy, and content you can actually use, we’ll help you show up consistently, attract the right audience, and get back to what you do best—leading your business with confidence.
If you’re ready to get strategic and start seeing results, let’s talk.
FAQs
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That’s exactly why we start with a framework. Whether it’s in a workshop, coaching, or sprint, I’ll help you pull ideas out of your head at lightning speed—and show you how to shape them into posts, emails, and campaigns your audience can actually use.
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Copywriters and social teams can execute. But without a system and strategy, you’ll still end up with scattershot content. My role is to design the system, build campaigns around your goals, and either coach you or take execution off your plate—so your content works consistently.
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It depends on your plan:
1 Day: one day, then 7 days of email support.
Coaching: 90 minutes every two weeks + your implementation time.
Sprint: 2–3 working sessions per month as we co-create.
Retainer: minimal—just bring your raw ideas, and my team and I handle the rest.
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I work with consultants, founders, and small marketing teams who are tired of guesswork. They want consistent visibility, but don’t want to waste time or money on scattershot content.
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Most programs give you inspiration but no system. I give you both: a repeatable framework for content, plus hands-on coaching or execution. That way, the system keeps running—whether you’re the one driving it or I am.
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Because it’s not just content—it’s a full system. You’re not paying for random posts. You’re paying for consistent visibility, lead generation, and campaigns tied directly to your business goals. Clients often see ROI in the first 90 days.
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