Content Marketing for Thought Leaders
content strategy for what to say, where to publish it, and how it supports your business goals.
Let’s face it.
Most thought leaders don’t have a content problem. They have a conversion problem.
You already create ideas. You teach, speak, write, record, or post. But without a system that organizes your ideas into something people can follow, your team is fried and your visibility stays scattered.
When your content has structure, publishing content becomes easy to sustain.
That is what we build in a Spotlight Strategy Day.
Content To Drive Your Business Forward
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Strategic Clarity
Get a clear message and soundbites so you always know what to say and how to say it. When your ideas are organized, your content becomes easier to create and easier for your audience to follow.
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Simple Systems
Build a content rhythm you can actually maintain. No more overthinking, underposting, or starting from scratch. Just a realistic plan that supports your business all year.
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Consistent Visibility
Show up in ways that attract the right clients, not just more noise. Your content becomes purposeful, aligned, and tied to your goals.
Meet Annie Figenshu: Your Content Marketing Guide
Before I was building content systems and strategy frameworks, I spent fifteen years onstage in New York City performing improv and learning what makes an audience pay attention. And many of the same principles apply to marketing: listen first, build on what is true, and keep the story moving.
Today I help thought leaders turn their strongest ideas into clear, strategic content that drives action. Whether you write, speak, teach, or consult, we organize your insights into a system that grows your audience, supports your revenue goals, and makes your content marketing easier to sustain.
I am the author of Simple Social Media and the co-author of The Content Entrepreneur with Joe Pulizzi, founder of Content Marketing Institute. I think fast, write with intention, and help you make smart decisions about what to share and why it matters. Sometimes that looks like refining a single LinkedIn post. Sometimes it looks like building your full BrandScript or mapping your content for the next quarter.
And the results? Well, one client used the pitch we built together to land a $250,000 deal on Shark Tank. Others have grown their lists, saved hours each week, and finally stopped guessing at what works.
If you want content that feels like you, serves your audience, and supports your business, let’s talk.
The Spotlight Strategy 1-Day
A focused one day working session to organize your ideas, clarify your message, and build a simple content plan you can actually sustain. By the end of our day together, you’ll know what to say, where to publish it, and how to make it support your business goals.
This is for thought leaders (and their team members) who have plenty to say but no system to shape it. If your ideas are scattered, if your content feels inconsistent, or if you are doing a lot of posting without seeing real results, this is where everything finally clicks into place.
Starting at $3500
Start with a Spotlight Strategy 1-Day
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Clarify your core ideas
In the first two hours together we distill your message into clear soundbites so your audience knows exactly what you offer, how it makes their lives better, and how they can get it.
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Build your content system
In hours 3-4, we map your channels, decide how often you show up, and connect each piece of content to your business goals.
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Create campaigns that move people
In hours 5-6 we outline specific content campaigns that lead your audience from curiosity to enlightenment to commitment.
THE STAGES TO WORKING TOGETHER
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Tell me about your business, your goals, and what’s getting in the way. Tell me about your current content and what is and isn’t working with it.
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Most clients begin with the Spotlight Strategy 1-Day. But after our call, you’ll get a custom plan with clear next steps. No pressure, no confusion. That’d be weird.
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We put your plan into motion. You show up consistently. Your audience grows. Your content does the heavy lifting, even when your calendar is full.
FAQs
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Most clients start with the 1-Day because it gives us a shared foundation and saves time in the long run. If monthly coaching is truly your better fit, we can talk about that on your call.
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Most clients see immediate results in some way.
For example, a recent keynote speaker’s recent email campaign for her book launch saw a 71.6% click rate by following my recommended best practices.
Audience growth varies by niche, but nearly everyone reports a noticeable shift in audience engagement within the first month.
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We spend one focused day shaping your message, organizing your ideas, and building a simple content plan you can sustain. You will leave with clarified soundbites, a visibility cadence, and a strategic map for what to say, where to say it, and how to make every piece support your goals.
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Thought leaders, founders, and experts who want their content to work as hard as their ideas. If you create a lot of content but still feel inconsistent, scattered, or unsure what is actually moving the needle, this is your starting point.
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Yes, if you are not seeing results from what you are already posting. The issue is rarely effort. It is usually clarity, consistency, or a missing system. We fix all three.
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The Spotlight Strategy 1-Day gives you a full content plan in one sitting. Content Direction 1:1 is ongoing coaching for people who want personalized feedback, accountability, and real-time support as they implement the system.
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Not directly. My work centers on strategy, structure, and clarity. If you need help with execution, I can recommend trusted specialists who work well with my systems.
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