NEW! Downstage Media Certified in Mailchimp Automation
Are you time-strapped, looking for help with your email marketing campaigns? Look no further – Downstage Media is now certified in Mailchimp automation. Learn more about all of Annie Schiffmann's Mailchimp certifications and see how they can help you free up valuable time and make email marketing easier!
Mailchimp Certifications Explained
Mailchimp is tool to send out email, social media, and print campaigns. Most people use it to send out email blasts, but there is more to it than that.
The problem is, most people don’t know all of the capabilities that it has, and they don’t realize that by getting more out of their Mailchimp accounts, they can increase their revenue significantly.
I’ve always had a scrappy approach to any software that I spend money on. If I am going to shell out money once a month, I want to know what features are included and make decisions as to whether or not I need to use those features at any given time. I take the same approach to my clients’ accounts.
Two years ago I made a decision that instead of learning a little about a few types of email marketing platforms, I’d learn a lot about the one that most of my clients were using. And that was Mailchimp.
Since then, I have become a Mailchimp Partner with certifications in three different areas of the platform. Let’s break down what they are, and how they can help you.
Newest Certification - Automations
The individual classes I took on the different elements of Malchimp’s automations capabilities.
The one asset that we can never get back is time. And I often hear from people that have small marketing teams that making the most of their time is critical for them.
Automations are an excellent way to save yourself marketing time. Once they are set up, they happen in the background so you can do other stuff with your brand. (Or not do stuff with your brand and, you know, enjoy the weekend with your family.)
With automations you can:
welcome new subscribers
send out a series of emails leading towards a sale
let people know when you have a new blog post / podcast episode / or YouTube video out
Because I am such a believer in the importance of automations, I made sure to dive deep to understand exactly how they work and what capabilities they have within Mailchimp.
You should make the most of your time. And automations help you do just that.
Discover what’s wrong with your marketing.
Get a customized plan to fix it.
Email Certification
Another Advanced Certification I received from Mailchimp involves email and its best practices. In order to receive this certification I had to demonstrate that I not only knew the ins and outs of sending emails from Mailchimp, but overall best practices for email marketing in general.
From this certification I was able to develop a six-point quality assurance check before emails go out.
This training also helped me to solidify a Pre-mail Plan that I go through with clients prior to sending out email campaigns on their behalf.
Mailchimp Foundations Certification
The first of the certifications that you can get with Mailchimp is its Foundations training.
You know how you think to yourself, “I know that this platform can do more, but I’ve never taken the time to learn it.”
Well, I’ve taken the time to learn it.
I went through every element of the Mailchimp platform - from stand alone email campaigns to landing pages to postcards (yes! Mailchimp can send out snail mail too). All the while testing out possibilities and being tested on my mastery of the material.
Take Control of Your Email
Email is one of the most important - and affordable - marketing channels for any brand. By creating and implementing a marketing strategy that involves email you can keep your audience aware of what you do, how it will make their lives better, and how they can get it. And that can all happen in the background while you’re working on your business or not.
Get Your Email Marketing Plan
To find out where email fits in the marketing for your business, take the StoryBrand Marketing Assessment. You’ll find out what are the vital email elements to have in place, different options to tune them up if need be, and how to reach me if you need further support.
