Content Conversion Strategy for Keynote Speakers and Thought Leaders
Turn your ideas into a system that brings in leads.
Let’s face it.
Most keynote speakers and thought leaders don’t have a content problem. They have a conversion problem.
You already know how to create: keynotes, workshops, podcasts, posts. But translating those ideas into content that drives inquiries and bookings? That’s where most experts get stuck.
That’s where I come in.
I help you build a clear, repeatable content system and teach you how to optimize every piece for current best practices, so your message connects, converts, and keeps your calendar full.
Do What You're Good At
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Do What You're Good At ~
Content That Keeps You Booked
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Clarify your story
so you know exactly what to say
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Build a smart content system
that keeps you consistent.
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Create campaigns that convert
without reinventing the wheel.
Visibility is good. Conversion is better.
Most thought leaders don’t need more content — they need a system that turns what they’re already creating into results.
Most marketing fails because it’s built for visibility, not conversion.
You don’t need more content — you need a system that makes the content you already have work harder.
I help you optimize what you’re already creating so you can:
Turn your best ideas into content that books more gigs and clients
Publish with a clear strategy instead of guesswork
See your visibility translate into measurable results
Meet Annie Figenshu: Your Marketing Guide
Before I was building content systems and strategy frameworks, I spent 15 years onstage in New York City performing improv and studying what makes an audience lean in. Turns out, the same principles apply to marketing:
Listen first. Build on what’s true. Keep the story moving.
Today, I help keynote speakers and thought leaders do exactly that — turning their best ideas into optimized, conversion-ready content that books more gigs and grows their business.
I’m the author of Simple Social Media and the co-author of The Content Entrepreneur with Joe Pulizzi, founder of Content Marketing Institute. I think fast, write strategically, and bring big ideas down to earth — whether we’re optimizing a LinkedIn post, building your BrandScript, or mapping your full content system.
And the results? One of my clients used the pitch we created together to land a $250,000 deal on Shark Tank. Others have booked more stages, grown their lists, and stopped guessing at what works.
If you’re ready to make your content as powerful online as it is on stage, let’s talk.
Which Fits Your Business Right Now?
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Spotlight Strategy 1-Day
You don’t need more content. You need content that converts.
The Spotlight Strategy Day is a six-hour strategy build that gives you a repeatable system for clarity, consistency, and measurable visibility
Starting at $3,500.
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Content Direction 1:1
SStay consistent with accountability, feedback, and lightning-fast brainstorming on campaigns.
$2500 / month -
Content Sprint Partnership
Bring your raw ideas. The notes, drafts, recordings. Together, we’ll turn them into polished posts, emails, blogs, and campaigns. In 90 days, you’ll have a working content system with assets ready to publish.
$5000 / month -
Beeping Simple Content Solution
Most small teams aren’t consistent with publishing content because it eats up too much time. The Beeping Simple Social Solution takes care of every aspect of your content marketing, so you can show up consistently without scrambling.
$6000 / month
THE STAGES TO WORKING TOGETHER
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We’ll talk through what you’re working on, what’s not working, and what kind of support makes sense.
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After our call, you’ll get a custom plan with clear next steps—no pressure, no confusion.
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Once you’re in, we’ll hit the ground running. Whether we’re building your BrandScript or mapping your content strategy, you’ll have direction, momentum, and a plan that fits.
Strategy first. Content that connects. Results that last.
Let’s be honest — content can feel like a full-time job, and you already have one.
You’re already writing, speaking, posting — but the return doesn’t match the effort. Maybe you’ve tried DIY marketing plans that never quite converted. Maybe you’ve hired pros who created more noise than strategy.
That’s where Downstage Media comes in.
We don’t do one-size-fits-all marketing. We build smart, optimized content systems designed for people whose ideas are their business — keynote speakers, thought leaders, and consultants who want their message to generate results.
With clear messaging, conversion-focused strategy, and content optimized for today’s best practices, we’ll help you show up consistently, attract the right opportunities, and get back to what you do best — leading, teaching, and inspiring.
If you’re ready to turn visibility into results, let’s talk.
FAQs
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Most speakers and thought leaders already create content. The difference is, I help you optimize it. We focus on what converts — refining your message, tightening calls to action, and aligning your content with how decision-makers actually buy.
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Not at all. Conversion doesn’t depend on audience size — it depends on strategy. I’ll help you build a system that amplifies what’s already working and positions you for growth, whether you have 300 followers or 30,000.
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Yes. Many of my clients have in-house teams or contractors. I help set the strategy and system — then collaborate with your team to optimize the content they’re producing so it drives better results.
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It’s designed for experts whose business runs on their ideas — keynote speakers, consultants, authors, coaches, and founders in the learning and development space. If your visibility drives your business, this system was built for you.
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Clients typically see faster content production and stronger engagement. One client landed a $250K deal on Shark Tank after we refined her pitch. Others have booked more stages, grown their lists, and stopped second-guessing their marketing.
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Start with a 60-minute Rent Annie’s Brain session. You’ll get instant clarity, quick wins, and a feel for how my system works. If you decide to go deeper, your $297 applies toward a future VIP Day.
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