DOWNSTAGE MEDIA BLOG
SOCIAL MEDIA STRATEGY, MESSAGING, AND EMAIL MARKETING TIPS
Why I’m Changing My Name to Annie Figenshu: A Step Toward Authenticity
Today, I’m returning to my roots in a way that feels both personal and purposeful. I’m changing my name from Annie Schiffmann back to Annie Figenshu, the name I was born with. This change represents a fresh start while staying true to the values that guide my life and work—integrity, creativity, and simplicity. For those who know me through Downstage Media or my work as a StoryBrand Certified Guide, rest assured, the name may be different, but the dedication to helping you communicate clearly and effectively remains the same.
Start Prepping for 2025: How to Build a Marketing Strategy That Works for You All Year
Get your business ready for 2025! In this post, you’ll learn a streamlined, five-step plan designed for small teams. From choosing your top focus to setting up automations and tracking the right metrics, each step is crafted to help you make an impact with clarity and confidence. Let’s start the new year with a marketing strategy that’s both manageable and powerful.
Why Service-Based Businesses Can’t Afford to Ignore Holiday Marketing
Service-based businesses often overlook holiday marketing, but with the right strategy, you can stand out, boost engagement, and increase revenue. By focusing on what your clients need for the new year and automating your marketing, you’ll position your business for long-term success. Don’t let the season pass you by—take charge of your holiday campaign today!
Make the Most of the Holiday Rush: Expert Tips to Boost Your Campaigns
Get your email marketing ready for the holiday rush with a fully optimized email funnel before Halloween. Personalization is the key to boosting engagement and driving sales, as Mailchimp’s "This Holiday, It’s Personal" report shows that targeted emails can increase open rates by 29%. Start now and let your automated email campaigns work seamlessly through the busiest shopping season, leaving you free to focus on your business.