DOWNSTAGE MEDIA BLOG

SOCIAL MEDIA STRATEGY, MESSAGING, AND EMAIL MARKETING TIPS

Is Tilt Publishing Right for Your Book? Here’s What You Need to Know.

Is Tilt Publishing Right for Your Book? Here’s What You Need to Know.

Tilt Publishing isn’t just about getting your book on the shelves—it’s about giving authors the control, reader data, and engagement they deserve. As the publisher of The Content Entrepreneur and Simple Social Media, I chose Tilt for the same reasons you might: meaningful connections, long-term growth, and turning a book into a true brand-building tool. Discover how Tilt’s unique approach can transform your book from launch day to lasting impact.

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StoryBrand for Content Marketing: Using Frameworks to Improve Blog Posts, Social Media Posts, and Email Campaigns

StoryBrand for Content Marketing: Using Frameworks to Improve Blog Posts, Social Media Posts, and Email Campaigns

Discover how the StoryBrand framework can transform your content marketing strategy from chaotic to cohesive. By applying StoryBrand across your emails, social media, and website, you’ll create messaging that resonates with your audience, increases engagement, and drives real results. Learn why this proven approach can make your marketing easier and more effective—and how Annie Schiffmann can guide you every step of the way.

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Why Service-Based Businesses Can’t Afford to Ignore Holiday Marketing
StoryBrand, Messaging, Marketing Annie Schiffmann StoryBrand, Messaging, Marketing Annie Schiffmann

Why Service-Based Businesses Can’t Afford to Ignore Holiday Marketing

Service-based businesses often overlook holiday marketing, but with the right strategy, you can stand out, boost engagement, and increase revenue. By focusing on what your clients need for the new year and automating your marketing, you’ll position your business for long-term success. Don’t let the season pass you by—take charge of your holiday campaign today!

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Make the Most of the Holiday Rush: Expert Tips to Boost Your Campaigns
StoryBrand, Messaging, Marketing Annie Schiffmann StoryBrand, Messaging, Marketing Annie Schiffmann

Make the Most of the Holiday Rush: Expert Tips to Boost Your Campaigns

Get your email marketing ready for the holiday rush with a fully optimized email funnel before Halloween. Personalization is the key to boosting engagement and driving sales, as Mailchimp’s "This Holiday, It’s Personal" report shows that targeted emails can increase open rates by 29%. Start now and let your automated email campaigns work seamlessly through the busiest shopping season, leaving you free to focus on your business.

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Why a Clear Brand Message is Key to Growing Your Business (And How You Can Master It)

Why a Clear Brand Message is Key to Growing Your Business (And How You Can Master It)

The Power of a Clear Brand Message: It's not easy to connect with your audience right now. Discover how a clear and compelling brand message can transform your business. Learn why a clear message drives revenue. Plus, learn what you must do before, during, and after you craft your brand message so you can get the most out of your marketing.

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Improve Your Sales Game: How Storytelling Can Drive Revenue
StoryBrand, Sales Annie Schiffmann StoryBrand, Sales Annie Schiffmann

Improve Your Sales Game: How Storytelling Can Drive Revenue

Struggling to make your sales pitches resonate? Discover the transformative power of storytelling in sales. Learn how the StoryBrand framework can help you connect with potential customers, increase engagement, and boost your revenue. Dive into our guide and register for the Close More Sales with Storytelling webinar to refine your skills and drive your business forward. Limited spots available – don’t miss out!

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Embracing Evergreen Email Automation
Email Marketing, StoryBrand, Mailchimp Annie Schiffmann Email Marketing, StoryBrand, Mailchimp Annie Schiffmann

Embracing Evergreen Email Automation

You want to send emails out regularly, but life gets in the way. If you don’t find a sustainable way to manage your email marketing, you risk losing potential revenue. Plus, you might find yourself stuck on the content hamster wheel, always scrambling to keep up. Evergreen content is your new best friend. Create an email automation around that content and you will be able to relax and focus on other areas of your business. Here’s how to do it.

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How Can a Clear BrandScript Boost Your Mailchimp Campaigns?
Messaging, Email Marketing, StoryBrand, Mailchimp Annie Schiffmann Messaging, Email Marketing, StoryBrand, Mailchimp Annie Schiffmann

How Can a Clear BrandScript Boost Your Mailchimp Campaigns?

Struggling with inconsistent messaging and low engagement in your email marketing? Discover how a BrandScript can transform your Mailchimp campaigns. Learn how clear, compelling messaging can boost open rates, click-through rates, and strengthen your brand identity. In this blog post, I'll share practical steps to implement a BrandScript and real-life success stories that prove its impact. Ready to elevate your email marketing strategy? Read on to find out how!

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Why a Strong One-Liner is Essential for Your Business and How the Pitch Perfect Workshop Helps You Create One
Messaging, StoryBrand, Done With You Annie Schiffmann Messaging, StoryBrand, Done With You Annie Schiffmann

Why a Strong One-Liner is Essential for Your Business and How the Pitch Perfect Workshop Helps You Create One

Ever struggled to explain what your business does in a few seconds? You're not alone! A strong one-liner is your secret weapon for capturing attention and sparking curiosity. In this post, we explore the importance of a one-liner and how our Pitch Perfect One-Liner Workshop can help you craft a compelling message that resonates. Learn about common challenges, our proven framework, and hear success stories from those who’ve transformed their business communication. Don’t miss this opportunity to make a memorable impression and elevate your marketing game!

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Maximize Your ROI: What to Know Before Signing Up for the StoryBrand Marketing Livestream

Maximize Your ROI: What to Know Before Signing Up for the StoryBrand Marketing Livestream

Marketing budgets are tight right now. A recent Gartner survey of 395 CMOs and marketing leaders shows the average 2024 marketing budgets have dipped to 7.7% of overall company revenue, down from last year's 9.1%. That means that you have to be absolutely clear on how to make the most of your marketing to make it count.

In this blog post, I’m going to talk about the StoryBrand Marketing Livestream as a way to get the most out of your marketing dollars for the rest of the year.

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What 3 marketing steps are designed to build customer relationships?

What 3 marketing steps are designed to build customer relationships?

Building customer relationships. Growing audience. Growing customer relationships. Building audience. That’s the marketing mantra for many companies. If you’re not building relationships with your current customers, you are always on the lookout for new ones. And if you’re always on the lookout for new customers, you are missing out on opportunities to keep your customers coming back to you.

Let’s break down the final stage of the 3-Stage Marketing Strategy. Here we’ll discuss ongoing content and sales so that you know what to focus on in your marketing in order to build relationships and grow audiences. Or, is it the other way around?

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How can I make the most of Coach Builder Summit? 5 insider tips!
Downstage Media, Events, StoryBrand Annie Schiffmann Downstage Media, Events, StoryBrand Annie Schiffmann

How can I make the most of Coach Builder Summit? 5 insider tips!

Some online summits are a little… thin with speakers pitching more than presenting. It’s hard to know if the Coach Builder Summit is going to be worth carving out two days of your schedule for. Let’s go through what Coach Builder Summit is, plus give you 5 insider tips you may not have considered. When you see more info about it cross your desk, you'll be confident that you thought through your decision.

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What 3 marketing steps will save time but still grow my audience?

What 3 marketing steps will save time but still grow my audience?

Learn how to grow your audience without the headache - discover the three simple steps that make marketing easier and faster. Discover why a clear message on your website, lead generator, and email sales sequence are key components of any successful strategy.

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Building a Solid Marketing Foundation: Why Messaging, One-Liners, and Brand Playbooks Matter
Downstage Media, Marketing, StoryBrand, Messaging Annie Schiffmann Downstage Media, Marketing, StoryBrand, Messaging Annie Schiffmann

Building a Solid Marketing Foundation: Why Messaging, One-Liners, and Brand Playbooks Matter

Every makeup kit needs a good foundation and so does every marketing strategy. Stage 1 of the 3-Stage Marketing Strategy is all about the foundation your brand needs to put its best face forward. Learn the initial steps to take for lasting, sustainable success.

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Overwhelmed by Marketing? Use This 3-Stage Strategy to Drive Results Fast

Overwhelmed by Marketing? Use This 3-Stage Strategy to Drive Results Fast

When you’re running your own marketing, it’s hard to know where to focus first. Making a haphazard choice can set you back months - and thousands of dollars. In this blog post, you’ll learn the three key stages every successful marketing strategy needs - from foundational elements to automated systems to ongoing content. With these in place you will reach new audiences and foster engagement with old ones. All without having to worry if you’re putting your efforts in the wrong place.

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A Day in YOUR Life
Social Media Strategy, StoryBrand, Events Annie Schiffmann Social Media Strategy, StoryBrand, Events Annie Schiffmann

A Day in YOUR Life

You know showing your social media audience a day in your life builds credibility. The problem is, getting it set up seems like a chore. And you have enough of those. A group of social media experts is making it easy to document your world on June 2nd. You'll have just what you need to shine a light on the most important person in your feed - you!

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What You Missed at the Most Recent StoryBrand Marketing Livestream

What You Missed at the Most Recent StoryBrand Marketing Livestream

If you’re marketing on a budget, then you’ve probably heard of the StoryBrand framework. It’s a methodology designed to help businesses get their messaging right using the narrative structure we all know from movies. Recently, StoryBrand hosted a livestream focused on how any business - no matter what niche or how small - could clarify their message. As a StoryBrand Guide I was able to facilitate a small group. Here's a peak into our Zoom room.

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Why A Sales Funnel is Just the First Step

Why A Sales Funnel is Just the First Step

You're kind of annoyed because now that you have your messaging in place people aren't showing up in droves. I've got good news for you - nothing is wrong. This is actually when the marketing work begins. You built your house with your messaging. Now you've got to invite people in with your marketing. Here are the fundamentals that all marketers know that will bring in and nurture new audience members.

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