There hasn’t been a place on Twitter where theater marketers could get together to share best practices, what works to get people in the seats, and to network with one another - until now.
Social media is a term with a lot of issues for many performing artists. First, there’s the angst that comes with not having the first idea with how to use it strategically to promote your art. Next come the feelings of being too old, or not savvy enough, or useless. Then, the frustration - how can you know if your art is any good if no one is there to see it? Let’s break it down.
Some people start a new year with a resolution. Other create SMART goals. Chris Brogan starts a new year with 3 words. I’ve done it for the past three years and find this practice very helpful in staying on track. Here you’ll find what this practice is, the three words I’ve chosen for Downstage Media, and how to create your own.