DOWNSTAGE MEDIA BLOG
SOCIAL MEDIA STRATEGY, MESSAGING, AND EMAIL MARKETING TIPS
Why Service-Based Businesses Can’t Afford to Ignore Holiday Marketing
Service-based businesses often overlook holiday marketing, but with the right strategy, you can stand out, boost engagement, and increase revenue. By focusing on what your clients need for the new year and automating your marketing, you’ll position your business for long-term success. Don’t let the season pass you by—take charge of your holiday campaign today!
Make the Most of the Holiday Rush: Expert Tips to Boost Your Campaigns
Get your email marketing ready for the holiday rush with a fully optimized email funnel before Halloween. Personalization is the key to boosting engagement and driving sales, as Mailchimp’s "This Holiday, It’s Personal" report shows that targeted emails can increase open rates by 29%. Start now and let your automated email campaigns work seamlessly through the busiest shopping season, leaving you free to focus on your business.
StoryBrand Marketing with AI: Insights from a Certified Guide
Discover how to use AI to streamline your content creation without losing the clarity that the StoryBrand framework provides. In this post, I share five steps to train AI on your brand voice and offerings, helping you create customer-focused content that converts while saving you time.
Why a Clear Brand Message is Key to Growing Your Business (And How You Can Master It)
The Power of a Clear Brand Message: It's not easy to connect with your audience right now. Discover how a clear and compelling brand message can transform your business. Learn why a clear message drives revenue. Plus, learn what you must do before, during, and after you craft your brand message so you can get the most out of your marketing.
How Can a Clear BrandScript Boost Your Mailchimp Campaigns?
Struggling with inconsistent messaging and low engagement in your email marketing? Discover how a BrandScript can transform your Mailchimp campaigns. Learn how clear, compelling messaging can boost open rates, click-through rates, and strengthen your brand identity. In this blog post, I'll share practical steps to implement a BrandScript and real-life success stories that prove its impact. Ready to elevate your email marketing strategy? Read on to find out how!
Why a Strong One-Liner is Essential for Your Business and How the Pitch Perfect Workshop Helps You Create One
Ever struggled to explain what your business does in a few seconds? You're not alone! A strong one-liner is your secret weapon for capturing attention and sparking curiosity. In this post, we explore the importance of a one-liner and how our Pitch Perfect One-Liner Workshop can help you craft a compelling message that resonates. Learn about common challenges, our proven framework, and hear success stories from those who’ve transformed their business communication. Don’t miss this opportunity to make a memorable impression and elevate your marketing game!
Maximize Your ROI: What to Know Before Signing Up for the StoryBrand Marketing Livestream
Marketing budgets are tight right now. A recent Gartner survey of 395 CMOs and marketing leaders shows the average 2024 marketing budgets have dipped to 7.7% of overall company revenue, down from last year's 9.1%. That means that you have to be absolutely clear on how to make the most of your marketing to make it count.
In this blog post, I’m going to talk about the StoryBrand Marketing Livestream as a way to get the most out of your marketing dollars for the rest of the year.
What 3 marketing steps are designed to build customer relationships?
Building customer relationships. Growing audience. Growing customer relationships. Building audience. That’s the marketing mantra for many companies. If you’re not building relationships with your current customers, you are always on the lookout for new ones. And if you’re always on the lookout for new customers, you are missing out on opportunities to keep your customers coming back to you.
Let’s break down the final stage of the 3-Stage Marketing Strategy. Here we’ll discuss ongoing content and sales so that you know what to focus on in your marketing in order to build relationships and grow audiences. Or, is it the other way around?
What 3 marketing steps will save time but still grow my audience?
Learn how to grow your audience without the headache - discover the three simple steps that make marketing easier and faster. Discover why a clear message on your website, lead generator, and email sales sequence are key components of any successful strategy.
Building a Solid Marketing Foundation: Why Messaging, One-Liners, and Brand Playbooks Matter
Every makeup kit needs a good foundation and so does every marketing strategy. Stage 1 of the 3-Stage Marketing Strategy is all about the foundation your brand needs to put its best face forward. Learn the initial steps to take for lasting, sustainable success.
Overwhelmed by Marketing? Use This 3-Stage Strategy to Drive Results Fast
When you’re running your own marketing, it’s hard to know where to focus first. Making a haphazard choice can set you back months - and thousands of dollars. In this blog post, you’ll learn the three key stages every successful marketing strategy needs - from foundational elements to automated systems to ongoing content. With these in place you will reach new audiences and foster engagement with old ones. All without having to worry if you’re putting your efforts in the wrong place.
Why You Need a Brand Playbook
Among one of the most annoying daily occurrences in work is knowing you have a piece of information somewhere on your computer and can’t find it. It becomes especially frustrating when you’re trying to come across it in a hurry: the font you need to make today’s social media image, or the logo you have to submit to the podcast producer. A Brand Identity Playbook helps you have all of this information - plus vital messaging for your organization - in one place. Let’s break down how to create one, and what needs to go into it.
Marketing Tools to Be Thankful For: Email, Social Media, and More
You wouldn’t try to make a Thanksgiving meal with all new recipes and kitchen tools - you’d be frazzled and scrambling before you even put the turkey into the oven. You shouldn’t make marketing materials with all new platforms and software, either. Here’s a list of the tried and true tools, that I’m grateful for this season. Plus, a few new ones, since it’s always fun to have something new to keep things fresh at the table.
Are You Wasting Money on Advertising? 10 Ways to Know
Most people are wasting money on advertising and don't even know it. This issue is a serious problem and needs to stop. In this article, Evan Cox from Caffeine Marketing, unpacks ten of the most common ways people waste money on advertising.
How Artists and Creatives Can Use a StoryBrand BrandScript to Simplify Their Marketing: 9 Ideas
Unlock the full potential of your creative business with a well-crafted BrandScript. This guide will show you how to take your BrandScript off the shelf and put it to work across your marketing channels. From refreshing your website to enhancing your social media and email campaigns, discover nine actionable ways to use your BrandScript to connect with your audience, share your artistic vision, and grow your business. Don't let your message get lost—make it resonate with every piece of content you create.
Signs The Messaging is Unclear in Your Business
Messaging is one of those vague marketing terms that gets thrown around quite a bit. But if you aren’t sure what it is, then how can you know if your brand needs to strengthen it? Let’s dive into this concept and discuss the signs that a company’s message is confusing its audience. Get this right and you’ll make it considerably easier to do business with you.
How Can You Put Your Marketing on Autopilot This Summer?
It can be easy to feel envious of people enjoying the long days of summer when you're trying to get your projects off the ground. A new offering from Downstage Media is designed to put your marketing on autopilot because after the past two years you deserve a great summer.
Irresistible Copy with BUGS
You keep publicizing your work but your audience ignores you. Find out what BUGS stands for, why every offer needs it, and how it’ll have you crawling with buyers.
What Costs are There with Downstage Media’s Marketing Mentorship?
The prices for online courses and coaching programs varies wildly - with some as low as $47 and others are high as $5000. So when you’re considering an online course and a coaching program, it’s important to know what’s in store, and how it compares to other comparable courses. Downstage Media has partnered with Business Made Simple to offer a suite of online courses and a marketing mentorship as well. Here’s what you can expect to pay, and what is included, and how it compares in the marketplace.