DOWNSTAGE MEDIA BLOG
SOCIAL MEDIA STRATEGY, MESSAGING, AND EMAIL MARKETING TIPS
When Should I Post to Social Media?
Understanding the best time to post for your brand on social media can be tricky. Most of the pros will tell you to “test and see what works for your audience.” But if you’re not into conducting a science fair-type experiment just to figure out the best time to post to Instagram, read on.
TikTok? Instagram? Picking Your Social Platforms
It’s not always easy to know which platforms to focus on for social media marketing. There are too many now to be on all of them, so how can you narrow down where you spend your time building your audience? In this post I’l break down what factors to consider before starting (or restarting) your social media efforts so you can be where your audience is paying attention.
How to: Upload and Label Files in Google Drive
When you’re first creating and storing social media content, it can be a little overwhelming. Often there are so many different platforms to get to know - between the social media channel itself, a third party tool that you’re using to schedule the content, and how to store the files themselves. On the flip side, if you don’t do anything, you will find that your storage quickly fills up and your images and videos are all over the place. When it comes time to reuse them, if you’re not organized it becomes a huge hassle. Here you’ll find a simple, low-tech way to organize and store your social media files.
What's the Difference Between a Hashtag and a Handle
Every social media platform has its own lingo (You “friend” someone on Facebook, “follow” someone on Twitter, and “connect” with someone on LinkedIn.) There are a couple of terms that overlap with many of the platforms and cause confusion. Keep reading so we can define them and you can be sure to use it correctly when you’re talking about your work on social media.