Why Does the StoryBrand Marketing Livestream Cost What It Does?
The StoryBrand Marketing Livestream is an investment, there’s no doubt about it. It costs a considerable amount of time and money - especially for companies with small marketing teams. Here I’ll share what factors dictate the cost of the StoryBrand Marketing Livestream, how it compares to other StoryBrand products, and what bonuses attendees get by partnering with Annie Schiffmann during this event.
The StoryBrand Marketing Livestream Explained
The StoryBrand Marketing Livestream is a two day online class that happens a four to five times a year. Single tickets range from $995 to $1495 based on the ticket package you choose.
The StoryBrand Marketing Livestream is a two day online class that happens a few times a year. The basic ticket costs $995 and can go up to $1495 based on the package that you choose. (more on that in a second). In the Livestream you learn a story-based framework for marketing. It’s taught by Donald Miller, Dr. J.J. Peterson and other members of the StoryBrand team. You learn each individual part of the framework and then break out into small groups to create the messaging for your company in a cohesive document called a BrandScript. After that, you work on your company’s elevator pitch. Then, you learn how to use that framework in various aspects of your marketing to build a sales funnel that brings in and nurtures leads, turning them into sales. Finally, Donald Miller will give feedback on some attendees’ websites in a masterclass format.
Companies from all industries and of all sizes take this workshop and are matched up with a StoryBrand Certified Guide.
Everyone who attends the StoryBrand Marketing Livestream goes home with:
a BrandScript for their company
a one-liner (an elevator pitch, basically),
a 5-step plan for their marketing
To optimize the experience, though, there are a few packages that Downstage Media has put together for its clients.
What are the different packages for the Livestream?
To attend the StoryBrand Marketing Livestream ticket at $995, there are three ticket options:
1. StoryBrand Marketing Livestream
$995
One ticket to the 2-day workshop. Can be matched up with any StoryBrand Certified Guide in your small group.
2. Annie’s VIP Experience
$1495
Smaller breakout sessions with Certified StoryBrand Guide, Annie Schiffmann
Your website reviewed by Annie after the workshop
Access to the 2-Day Workshop ($2995 value)3. VIP Enhanced StoryBrand Marketing Livestream
3. Annie’s VIP Experience Plus
$1995
(5) 45-min private coaching sessions with Certified StoryBrand Guide, Annie Schiffmann after the workshop
Smaller breakout sessions with Certified StoryBrand Guide, Annie Schiffmann
Your website reviewed by Annie after the workshop
Access to the 2-Day Workshop ($2995 value)
The Factors That Dictate Costs
There are many aspects to putting on an event like this. Tech set up first requires some costs. Software, bandwidth, domain names, ticketing processing fees and all of those nitty gritty expenses sneak in as anyone who has ever tried to run a paid livestream can tell you.
There is also the cost of the personnel. To have members of the StoryBrand team come to your office and work with your company over two days would costs into the tens of thousands of dollars. The StoryBrand method has been proven to work so well that big companies are willing to spend large portions of their marketing budgets to implement it. With the StoryBrand Marketing Livestream, businesses without such deep pockets are able to get a one-to-many approach that delivers the same information at a more affordable rate.
Finally, unlike other online classes and webinars where the instructor delivers the information and leaves maybe fifteen or thirty minutes at the end for questions, you are working with a trained StoryBrand Certified Guide. These Guides not only understand the framework, but have seen it in action enough that if you’re not on the right track they can help you course correct quickly. When you join Annie’s VIP Experience, not only do you get a veteran Certified StoryBrand Guide, you also get more individualized attention since the group is smaller. I’ve led more than a half dozen groups through the StoryBrand Livestream, with people from all different types of companies.
Those in Annie’s VIP Experience Plus get all of the above plus five private coaching sessions after the event to help make the most of their investment.
Wait, Can’t I Just Get the Book? Or Take an Online Course?
The material covered in the StoryBrand Marketing Livestream is pretty much exactly the same as what’s in the Building a StoryBrand book, which you can get for $25. Which is pretty much the exact same information that’s in the StoryBrand Messaging Framework online course in Business Made Simple. ($275 for an annual) Why spend so much more for the Livestream? Here are three reasons:
You could get to it. But you probably won’t.
A shocking amount of people never actually finish books or online courses. And when they do complete them, they don’t often implement what they’ve learned. In the StoryBrand Marketing Livestream by the end of the second day you’ll not only have gone through all of the information, but you’ll have completed it as well.
Questions and feedback tailored to your brand.
When you take the StoryBrand Marketing Livestream you get the benefit of asking questions. Bringing up where you’re stuck. And getting feedback on what you’ve worked on. You can’t get that from the book or the course.
Learn from your peers.
Anyone who has ever taken an Improv 101 class knows that there is a good amount to be gained just from watching other people do it really well and watching other people fumble around. By working in a small group, you’ll be able to see how other people are synthesizing the information.
Why Join Annie’s VIP Experience?
Reading the book or taking the course are great ways of understanding the StoryBrand marketing framework. I found, though, that it is not easy for the people behind a brand to understand how it can be translated for them. I know it was what I struggled with too when I first read the book. By joining in my small group, you can be confident that you’re working someone who not only is trained in the StoryBrand framework, but has had experience facilitating for many companies (like Crayola, Merck, Deutsche Bank, and Mastercard to name a few) and can help you work through the material. Also, with the 5-point marketing checklist that you get from the event you’ll have the option for five private coaching sessions to implement each of those.
Imagine Pushing Reset on Your Entire Marketing Strategy - in Just 2 days
With the StoryBrand Marketing Livestream you can learn how to tell the story of your brand using a proven framework to increase sales, subscriptions, and sign ups. In only forty-eight hours you’ll be floored by what you can accomplish in order to spread the word about your work.
