DOWNSTAGE MEDIA BLOG
SOCIAL MEDIA STRATEGY, MESSAGING, AND EMAIL MARKETING TIPS
StoryBrand Marketing with AI: Insights from a Certified Guide
Discover how to use AI to streamline your content creation without losing the clarity that the StoryBrand framework provides. In this post, I share five steps to train AI on your brand voice and offerings, helping you create customer-focused content that converts while saving you time.
Building a Solid Marketing Foundation: Why Messaging, One-Liners, and Brand Playbooks Matter
Every makeup kit needs a good foundation and so does every marketing strategy. Stage 1 of the 3-Stage Marketing Strategy is all about the foundation your brand needs to put its best face forward. Learn the initial steps to take for lasting, sustainable success.
Overwhelmed by Marketing? Use This 3-Stage Strategy to Drive Results Fast
When you’re running your own marketing, it’s hard to know where to focus first. Making a haphazard choice can set you back months - and thousands of dollars. In this blog post, you’ll learn the three key stages every successful marketing strategy needs - from foundational elements to automated systems to ongoing content. With these in place you will reach new audiences and foster engagement with old ones. All without having to worry if you’re putting your efforts in the wrong place.
Why You Need a Brand Playbook
Among one of the most annoying daily occurrences in work is knowing you have a piece of information somewhere on your computer and can’t find it. It becomes especially frustrating when you’re trying to come across it in a hurry: the font you need to make today’s social media image, or the logo you have to submit to the podcast producer. A Brand Identity Playbook helps you have all of this information - plus vital messaging for your organization - in one place. Let’s break down how to create one, and what needs to go into it.