DOWNSTAGE MEDIA BLOG
SOCIAL MEDIA STRATEGY, MESSAGING, AND EMAIL MARKETING TIPS
StoryBrand Marketing with AI: Insights from a Certified Guide
Discover how to use AI to streamline your content creation without losing the clarity that the StoryBrand framework provides. In this post, I share five steps to train AI on your brand voice and offerings, helping you create customer-focused content that converts while saving you time.
Why a Clear Brand Message is Key to Growing Your Business (And How You Can Master It)
The Power of a Clear Brand Message: It's not easy to connect with your audience right now. Discover how a clear and compelling brand message can transform your business. Learn why a clear message drives revenue. Plus, learn what you must do before, during, and after you craft your brand message so you can get the most out of your marketing.
Embracing Evergreen Email Automation
You want to send emails out regularly, but life gets in the way. If you don’t find a sustainable way to manage your email marketing, you risk losing potential revenue. Plus, you might find yourself stuck on the content hamster wheel, always scrambling to keep up. Evergreen content is your new best friend. Create an email automation around that content and you will be able to relax and focus on other areas of your business. Here’s how to do it.
How Can a Clear BrandScript Boost Your Mailchimp Campaigns?
Struggling with inconsistent messaging and low engagement in your email marketing? Discover how a BrandScript can transform your Mailchimp campaigns. Learn how clear, compelling messaging can boost open rates, click-through rates, and strengthen your brand identity. In this blog post, I'll share practical steps to implement a BrandScript and real-life success stories that prove its impact. Ready to elevate your email marketing strategy? Read on to find out how!
Maximize Your ROI: What to Know Before Signing Up for the StoryBrand Marketing Livestream
Marketing budgets are tight right now. A recent Gartner survey of 395 CMOs and marketing leaders shows the average 2024 marketing budgets have dipped to 7.7% of overall company revenue, down from last year's 9.1%. That means that you have to be absolutely clear on how to make the most of your marketing to make it count.
In this blog post, I’m going to talk about the StoryBrand Marketing Livestream as a way to get the most out of your marketing dollars for the rest of the year.
How Artists and Creatives Can Use a StoryBrand BrandScript to Simplify Their Marketing: 9 Ideas
Unlock the full potential of your creative business with a well-crafted BrandScript. This guide will show you how to take your BrandScript off the shelf and put it to work across your marketing channels. From refreshing your website to enhancing your social media and email campaigns, discover nine actionable ways to use your BrandScript to connect with your audience, share your artistic vision, and grow your business. Don't let your message get lost—make it resonate with every piece of content you create.
Why I Became a StoryBrand Certified Guide
You may have seen that Annie Schiffmann is a StoryBrand Certified Guide and have no clue what that means. Find out how this certification will help your company, project, or organization get even better results from your marketing efforts and how it has affected Downstage Media’s offerings.