DOWNSTAGE MEDIA BLOG

SOCIAL MEDIA STRATEGY, MESSAGING, AND EMAIL MARKETING TIPS

Why I’m Changing My Name to Annie Figenshu: A Step Toward Authenticity
Downstage Media Annie Figenshu Downstage Media Annie Figenshu

Why I’m Changing My Name to Annie Figenshu: A Step Toward Authenticity

Today, I’m returning to my roots in a way that feels both personal and purposeful. I’m changing my name from Annie Schiffmann back to Annie Figenshu, the name I was born with. This change represents a fresh start while staying true to the values that guide my life and work—integrity, creativity, and simplicity. For those who know me through Downstage Media or my work as a StoryBrand Certified Guide, rest assured, the name may be different, but the dedication to helping you communicate clearly and effectively remains the same.

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Start Prepping for 2025: How to Build a Marketing Strategy That Works for You All Year
Marketing, Content Marketing Annie Figenshu Marketing, Content Marketing Annie Figenshu

Start Prepping for 2025: How to Build a Marketing Strategy That Works for You All Year

Get your business ready for 2025! In this post, you’ll learn a streamlined, five-step plan designed for small teams. From choosing your top focus to setting up automations and tracking the right metrics, each step is crafted to help you make an impact with clarity and confidence. Let’s start the new year with a marketing strategy that’s both manageable and powerful.

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Is Tilt Publishing Right for Your Book? Here’s What You Need to Know.
Marketing, Social Media, Social Media Strategy, Content Marketing, Email Marketing, StoryBrand, PAGER Method Annie Figenshu Marketing, Social Media, Social Media Strategy, Content Marketing, Email Marketing, StoryBrand, PAGER Method Annie Figenshu

Is Tilt Publishing Right for Your Book? Here’s What You Need to Know.

Tilt Publishing isn’t just about getting your book on the shelves—it’s about giving authors the control, reader data, and engagement they deserve. As the publisher of The Content Entrepreneur and Simple Social Media, I chose Tilt for the same reasons you might: meaningful connections, long-term growth, and turning a book into a true brand-building tool. Discover how Tilt’s unique approach can transform your book from launch day to lasting impact.

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StoryBrand for Content Marketing: Using Frameworks to Improve Blog Posts, Social Media Posts, and Email Campaigns
Marketing, Social Media, Social Media Strategy, Content Marketing, Email Marketing, StoryBrand, PAGER Method Annie Figenshu Marketing, Social Media, Social Media Strategy, Content Marketing, Email Marketing, StoryBrand, PAGER Method Annie Figenshu

StoryBrand for Content Marketing: Using Frameworks to Improve Blog Posts, Social Media Posts, and Email Campaigns

Discover how the StoryBrand framework can transform your content marketing strategy from chaotic to cohesive. By applying StoryBrand across your emails, social media, and website, you’ll create messaging that resonates with your audience, increases engagement, and drives real results. Learn why this proven approach can make your marketing easier and more effective—and how Annie Schiffmann can guide you every step of the way.

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