Broadway producer and social media guru Christopher Ketner tells Downstage about the social media campaigns for two major shows this season: “The Prom” and “The Ferryman.”
Social media is a term with a lot of issues for many performing artists. First, there’s the angst that comes with not having the first idea with how to use it strategically to promote your art. Next come the feelings of being too old, or not savvy enough, or useless. Then, the frustration - how can you know if your art is any good if no one is there to see it? Let’s break it down.
It’s the question every brand that’s actively using social media is asking: How do we boost likes, comments, shares and overall engagement? If only the answer was simple. In reality, it’s one of the most complex. In 2019, especially for actors and theatre people, your social media presence is your new headshot. What you post can have a direct correlation to the jobs you book.
You know how exciting it is to be working on a show and you want to tell all of your social media followers. But you want to make sure they’ll actually be able to get tickets to the show itself. Make sure you have these two items in place so that your followers’ enthusiasm doesn’t get lost and you’ll have nice houses for your run!
Each week Annie Schiffmann jumps on Instagram Live and shares three things that she learned during the course of the week. This week: tapping into what your brain already knows about story to get more views on your videos and opens on your emails, Greg Triggs talks about what he learned watching someone else do his part onstage and the importance of checking your links before sending out an email!
Each week Annie Schiffmann jumps on Instagram Live and shares three things that she learned during the course of the week. This week: using ticket codes strategically for your show’s run, Rob Schiffmann talks about cutting out stimulation so you can get clarity, and Instagram’s newest Stories feature!