Social Media

5 Super Simple Ways Your Theater Can Use Instagram Stories

5 Super Simple Ways Your Theater Can Use Instagram Stories

Are you looking for ways to connect more with your audience? Use Instagram Stories! We teamed up with Hannah Richards, the Public Relations Director for the Theater Company of Lafayette to give us the top 5 ways your brand can build its audience with Stories.

How Broadway Shows Ramp Up Social Media for the Tony Awards

How Broadway Shows Ramp Up Social Media for the Tony Awards

Broadway producer and social media guru Christopher Ketner tells Downstage about the social media campaigns for two major shows this season: “The Prom” and “The Ferryman.”

The Best Social Trends For Theater Companies to Implement Now

The Best Social Trends For Theater Companies to Implement Now

Buffer put out a study for 2019 with trends are major brands implementing. We picked three perfect ones for your theater to implement now.

Not a Skittles Super Bowl TV Ad, but a Skittles Super Bowl Broadway Musical Ad

Not a Skittles Super Bowl TV Ad, but a Skittles Super Bowl Broadway Musical Ad

What are the benefits of having an ad that only a thousand people can see? Skittles is taking a big chance - not on a Super Bowl television ad, but a Super Bowl Broadway musical.

How to Make Your Instagram Live Last Longer Than 24 Hours

How to Make Your Instagram Live Last Longer Than 24 Hours

Instagram Lives fall under the category of “ethereal content - a term that marketers throw around to mean stuff that disappears in 24 hours. Learn how you can turn your Instagram Live videos into content that reaches farther than your Instagram followers - and lasts longer than 24 hours.

Why Social Media for The Performing Artist Matters

Why Social Media for The Performing Artist Matters

Social media is a term with a lot of issues for many performing artists. First, there’s the angst that comes with not having the first idea with how to use it strategically to promote your art. Next come the feelings of being too old, or not savvy enough, or useless. Then, the frustration - how can you know if your art is any good if no one is there to see it? Let’s break it down.

Answering the Question We All Have: How To Boost Engagement

Answering the Question We All Have: How To Boost Engagement

It’s the question every brand that’s actively using social media is asking: How do we boost likes, comments, shares and overall engagement? If only the answer was simple. In reality, it’s one of the most complex. In 2019, especially for actors and theatre people, your social media presence is your new headshot. What you post can have a direct correlation to the jobs you book.

Two Must-Haves Before Promoting Your Show

Two Must-Haves Before Promoting Your Show

You know how exciting it is to be working on a show and you want to tell all of your social media followers. But you want to make sure they’ll actually be able to get tickets to the show itself. Make sure you have these two items in place so that your followers’ enthusiasm doesn’t get lost and you’ll have nice houses for your run!

WLTW: 06/09 - 06/15

WLTW: 06/09 - 06/15

Each week Annie Schiffmann jumps on Instagram Live and shares three things that she learned during the course of the week. This week: your Facebook Page is a hydra, focus on “before the read more,” and the Tony Awards are better than the season.

WLTW: 06/02 - 06/08

WLTW: 06/02 - 06/08

Each week Annie Schiffmann jumps on Instagram Live and shares three things that she learned during the course of the week. This week: followers are like money, the importance of breaking it down, and the choosing trumping the choice.

WLTW: 05/19 - 05/25

WLTW: 05/19 - 05/25

Each week Annie Schiffmann jumps on Instagram Live and shares three things that she learned during the course of the week. This week: playing the content hits, guest Deb Rabbai shared how she learned to listen different, and why it’s important to diversity your platforms.