Social Media

Not a Skittles Super Bowl TV Ad, but a Skittles Super Bowl Broadway Musical Ad

Not a Skittles Super Bowl TV Ad, but a Skittles Super Bowl Broadway Musical Ad

What are the benefits of having an ad that only a thousand people can see? Skittles is taking a big chance - not on a Super Bowl television ad, but a Super Bowl Broadway musical.

How to Make Your Instagram Live Last Longer Than 24 Hours

How to Make Your Instagram Live Last Longer Than 24 Hours

Instagram Lives fall under the category of “ethereal content - a term that marketers throw around to mean stuff that disappears in 24 hours. Learn how you can turn your Instagram Live videos into content that reaches farther than your Instagram followers - and lasts longer than 24 hours.

Why Social Media for The Performing Artist Matters

Why Social Media for The Performing Artist Matters

Social media is a term with a lot of issues for many performing artists. First, there’s the angst that comes with not having the first idea with how to use it strategically to promote your art. Next come the feelings of being too old, or not savvy enough, or useless. Then, the frustration - how can you know if your art is any good if no one is there to see it? Let’s break it down.

Answering the Question We All Have: How To Boost Engagement

Answering the Question We All Have: How To Boost Engagement

It’s the question every brand that’s actively using social media is asking: How do we boost likes, comments, shares and overall engagement? If only the answer was simple. In reality, it’s one of the most complex. In 2019, especially for actors and theatre people, your social media presence is your new headshot. What you post can have a direct correlation to the jobs you book.

Two Must-Haves Before Promoting Your Show

Two Must-Haves Before Promoting Your Show

You know how exciting it is to be working on a show and you want to tell all of your social media followers. But you want to make sure they’ll actually be able to get tickets to the show itself. Make sure you have these two items in place so that your followers’ enthusiasm doesn’t get lost and you’ll have nice houses for your run!

WLTW: 06/09 - 06/15

WLTW: 06/09 - 06/15

Each week Annie Schiffmann jumps on Instagram Live and shares three things that she learned during the course of the week. This week: your Facebook Page is a hydra, focus on “before the read more,” and the Tony Awards are better than the season.

WLTW: 06/02 - 06/08

WLTW: 06/02 - 06/08

Each week Annie Schiffmann jumps on Instagram Live and shares three things that she learned during the course of the week. This week: followers are like money, the importance of breaking it down, and the choosing trumping the choice.

WLTW: 05/19 - 05/25

WLTW: 05/19 - 05/25

Each week Annie Schiffmann jumps on Instagram Live and shares three things that she learned during the course of the week. This week: playing the content hits, guest Deb Rabbai shared how she learned to listen different, and why it’s important to diversity your platforms.

WLTW: 05/12 - 05/18

WLTW: 05/12 - 05/18

Each week Annie Schiffmann jumps on Instagram Live and shares three things that she learned during the course of the week. This week: tapping into what your brain already knows about story to get more views on your videos and opens on your emails, Greg Triggs talks about what he learned watching someone else do his part onstage and the importance of checking your links before sending out an email!

WLTW: 05/05 - 05/12

WLTW: 05/05 - 05/12

Each week Annie Schiffmann jumps on Instagram Live and shares three things that she learned during the course of the week. This week: using ticket codes strategically for your show’s run, Rob Schiffmann talks about cutting out stimulation so you can get clarity, and Instagram’s newest Stories feature!

WLTW: 04/21 - 04/27

WLTW: 04/21 - 04/27

Each week Annie Schiffmann jumps on Instagram Live and shares three things that she learned during the course of the week. From 04/21 - 04/27 she learned to slow down to increase productivity, start back at 1 no matter where you were, and the methods change but the lessons don’t.

YouTube Takeaways from Sean Ely of Number Six With Cheese

YouTube Takeaways from Sean Ely of Number Six With Cheese

In our Facebook Live: YouTube Tactics for Right This Second, I interviewed Sean Ely from Number Six With Cheese. He shared some EXCELLENT insights about your first 1000 followers, getting sponsorships, and how to get better.