DOWNSTAGE MEDIA BLOG

SOCIAL MEDIA STRATEGY, MESSAGING, AND EMAIL MARKETING TIPS

Boost Your Social Media Strategy: How to Use Your StoryBrand BrandScript with the PAGER Method
StoryBrand, PAGER Method, Social Media Strategy Annie Schiffmann StoryBrand, PAGER Method, Social Media Strategy Annie Schiffmann

Boost Your Social Media Strategy: How to Use Your StoryBrand BrandScript with the PAGER Method

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Struggling to get your social media posts noticed? It might not be your content—it’s your strategy. By combining the StoryBrand BrandScript with Downstage Media’s PAGER method, you can create social posts that not only resonate but also drive real results. In this post, you'll learn a step-by-step approach to crafting clear, engaging content that doesn’t turn your feed into an endless ad, but a true engagement tool.

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How do I Get Started With the PAGER method?
Social Media Strategy, PAGER Method Annie Schiffmann Social Media Strategy, PAGER Method Annie Schiffmann

How do I Get Started With the PAGER method?

Changing the way that you create, schedule, and automate your social media content can be tricky - it may seem like a lot of work to set up a new system, until you start to realize the time that you get back every day that you don’t have to think about posting.

Here you’ll find a list of what you need to get started incorporating the PAGER Model for your social media marketing: what stuff you need to have handy, recommended apps, and free downloads that will make setting up this system faster and easier.

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What is General Content for the PAGER Method and How to Make It
Social Media Strategy, PAGER Method Annie Schiffmann Social Media Strategy, PAGER Method Annie Schiffmann

What is General Content for the PAGER Method and How to Make It

General Content is the “G” of the PAGER method, and it can be the most confusing because it’s the most vague category. But these are the posts that show your audience that you understand who they are and you know how to solve their problems. Read on to understand what these posts are, see them in action, and learn how to implement them into your content mix so you can turn your audience into your community.

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What is Engagement Content for the PAGER Method With Examples
Social Media Strategy, PAGER Method Annie Schiffmann Social Media Strategy, PAGER Method Annie Schiffmann

What is Engagement Content for the PAGER Method With Examples

The “E” of the PAGER model for social media strategy is Engagement, and it can be tricky to make since they’re the most unusual posts. But these are the posts that help build your relationship with your audience because you are asking them for their opinion. And if there’s anything social media has taught us it’s how to express our opinion. Let’s break down what Engagement posts are, the various forms they can take, and how to include them as part of your overall social media strategy.

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What is the PAGER Method? The Social Media Strategy Explained
Social Media Strategy, PAGER Method Annie Schiffmann Social Media Strategy, PAGER Method Annie Schiffmann

What is the PAGER Method? The Social Media Strategy Explained

It’s time to simplify social media for small businesses and brands. The PAGER Method is a social media strategy that you can easily use on any platform and in any niche. You’ll know what to create, ensure that your content isn’t too salesy, and still promote the events and initiatives that your business needs to survive. Here, get an overview of Downstage Media’s own content method with examples.

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How Do I Create Social Media Content from Blog Posts Using the PAGER Method?
Social Media Strategy, PAGER Method Annie Schiffmann Social Media Strategy, PAGER Method Annie Schiffmann

How Do I Create Social Media Content from Blog Posts Using the PAGER Method?

When you are short on resources for creating social media content, you need to make the most out of what you do publish. Learn how to mine your existing blog posts for ideas you can repurpose throughout your social media channels. This social media strategy builds relationships with your audience by giving them what they want: great tips right in their feeds. Especially helpful for anyone using Downstage Media’s PAGER Method.

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What is Promotional Content and How to Make It
Social Media Strategy, PAGER Method Annie Schiffmann Social Media Strategy, PAGER Method Annie Schiffmann

What is Promotional Content and How to Make It

If you don’t post on social media about your promotions, initiatives, or events your audience won’t know what you have going on business-wise. So you can start to question whether all of the time that you spend posting is worthwhile at all. Here you’ll learn a simple system to create posts that will help you reach your business goals without making your account seem like a salesy billboard.

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