Helpful Tools

The Steps to a Perfect Back Up Plan Are Easier Than You Think

The Steps to a Perfect Back Up Plan Are Easier Than You Think

Having a backup plan comes in handy for more than just when you get sick and have to call your understudy. It’s important for any performing artist to also have backup plans when you are marketing yourself on social media as well. Think of them as the understudies for your social media.

Here we’ll break down four key steps to make sure that you’re ready when you are faced with the unexpected.

Curate Content and Reclaim Your Time

Curate Content and Reclaim Your Time

On social media, it’s important to share your points of view on what’s happening in your industry - but it’s hard to come up with articles or blog posts on an almost daily basis to share those views. Feedly - and other RSS readers - will help you curate articles that you can put your own spin on.

ST@GE: Five Things Every Instagram Post Needs

ST@GE: Five Things Every Instagram Post Needs

At Downstage Media not only have we created hundreds of posts for Instagram, we’ve interacted with thousands of them as part of our Weekly Engagement Plan. We put together a mnemonic device to remember what every Instagram post needs - ST@GE.

5 Elements Every Actor's Instagram Profile Needs

5 Elements Every Actor's Instagram Profile Needs

A major frustration for many people in the performing arts is not having enough followers on their Instagram account. But there are a few ways that you can make sure that when people do find you, they take a look at your account and tap that follow button. Here are 5 things every actor’s Instagram profile needs.

Answering the Question We All Have: How To Boost Engagement

Answering the Question We All Have: How To Boost Engagement

It’s the question every brand that’s actively using social media is asking: How do we boost likes, comments, shares and overall engagement? If only the answer was simple. In reality, it’s one of the most complex. In 2019, especially for actors and theatre people, your social media presence is your new headshot. What you post can have a direct correlation to the jobs you book.

Three Words for 2019

Three Words for 2019

Some people start a new year with a resolution. Other create SMART goals. Chris Brogan starts a new year with 3 words. I’ve done it for the past three years and find this practice very helpful in staying on track. Here you’ll find what this practice is, the three words I’ve chosen for Downstage Media, and how to create your own.

Timeline for #WLTW Guests

Timeline for #WLTW Guests

Just found out you’re going to be a guest on our Instagram Live show, What I Learned This Week? We want to make it as easy for you as possible. Here is a basic timeline that you can use to tell people who come to your website, who are on your email list, and who follow you on social media all about your upcoming show.

Setting Reminders for Event Invitations Via Your Google Content Calendar

Setting Reminders for Event Invitations Via Your Google Content Calendar

From time to time you may have an event that is happening and say, “I can take photos for social media, can you just remind me?” Or, “I can write a blog post, can you just remind me?”

Yes, of course! We’ll show you how to set up reminders so you can get notified when you want and how you want and you won’t miss capturing content with everything else you have going on.

Stretch Your Social Media Budget

Stretch Your Social Media Budget

If you’d like to have professional social media services, but don’t think you have the money, we show you how you can have over a year of someone guiding you for a fraction of what you think it’d cost!

Finding Beautiful, Legal, and Free, Images

Finding Beautiful, Legal, and Free, Images

When people hear information, they're likely to remember only 10% of it a few days later. But, if you pair a relevant image with the same information, people will remember 65% of the information three days later. So you want to put images on your posts, but legally you can’t do a Google image search and then post up any image you like on social media. Here are three ways to get great, free, and legal images onto your posts.