Optimize October: 7 Ways to Freshen Up Your Social Media Accounts
This foliage is optimized, amirite?
October is a great time to give your social media presence a fresh boost and optimize your content for maximum results. A refresh may be just what’s needed to boost your visibility and stand out amongst the crowd. With these updates, you can effectively showcase your brand's story, captivate visitors, and grow your business. In this blog post, we'll explore seven key areas to focus on for “Optimize October.”
1. Refresh Your Instagram Story Highlights
2. Get Creative with Your Page Cover
3. Stand Out from the Crowd with Unique Profile Images
4. Make the Most of Your Instagram Bio
5. Captivate Visitors with an Engaging Facebook Bio
1. Refresh Your Instagram Story Highlights
Michelle Markey’s Instagram Highlights are in green.
Your Instagram Story Highlights provide an opportunity to showcase your best content and make a lasting impression on your audience. To best enhance your highlights, consider the following tips:
Create eye-catching cover images that align with your brand's aesthetics.
Organize your highlights into relevant categories to make it easier for users to navigate.
Use engaging captions and stickers to add context and personality to your stories.
Update your highlights regularly to keep your content fresh and up-to-date.
2. Get Creative with Your Page Cover
Your Page cover - whether for LinkedIn or Facebook - is the first thing visitors see when they land on your page. Does yours need a refresh? To make a memorable impression, try these ideas for designing an eye-catching homepage:
Incorporate visually appealing graphics, such as illustrations or photography, to grab attention.
Highlight your current promotions, events, or upcoming product launches.
Utilize your cover space to communicate your brand's mission or values.
Experiment with different designs and update your cover periodically.
3. Stand Out from the Crowd with Unique Profile Images
Michelle Markey’s Instagram profile image is striking while still being approachable.
Your profile image represents your brand across social media platforms. Make it unique and memorable by considering these examples:
Choose a professional headshot that showcases your personality and expertise.
Incorporate your brand's logo or visual elements that make it instantly recognizable.
Consider using a fun and creative photo to show your brand's personality and connect with your audience on a more personal level.
Consider using AI to enhance an image and instantly make it look more professional.
4. Make the Most of Your Instagram Bio
Your Instagram bio serves as an introduction to your brand and helps potential followers understand if your content is for them. Make the most of it by including your one-liner from your BrandScript.
Crafting a concise and compelling bio that delivers your the problem your brand solves.
Introduce a problem you solve for your clients.
Share the solution that you offer to that problem.
Let readers in on what the result is of using your solution.
Use relevant keywords to boost discoverability and attract your target audience.
Include a direct call-to-action (CTA) that directs users to your website, blog, or lead generator.
5. Captivate Visitors with an Engaging Facebook Bio
Your Facebook bio is an opportunity to showcase the personality and pillars of your brand. To write a compelling bio (remember it’s very short!):
Clearly communicate your brand's mission, values, and what sets you apart from the competition.
Highlight any awards, accolades, or notable achievements.
Incorporate storytelling elements to create an emotional connection with your audience.
Use simple language that is easily understood and relatable.
6. Level Up Your Social Media Game with LinkTree
LinkTree is a fantastic tool for optimizing your social media presence by allowing you to create links that direct your fans to the right place. Here's how to make the most of it:
Create a customized LinkTree landing page with links to your website, lead generator, blog, social media profiles, and other relevant content.
Update your LinkTree to include new promotions, events, or important announcements.
Use visually appealing graphics and compelling copy to entice users to click on your links.
7. Take Advantage of October Connections
October presents an excellent opportunity to connect with new people and grow your business. Here are some reasons why inviting people to like your Facebook or LinkedIn page is essential:
Leverage seasonal events and holidays to engage with your audience and promote your products or services.
Invite your existing connections to like and follow your business page.
Let Downstage Media Optimize Your Social This October
By optimizing your social content in October, you can effectively engage your audience, grow your brand, and make a lasting impression. Implement these strategies to stand out and take your social media game to the next level. Happy optimizing!
If you are a social media client of Downstage Media’s, we are already optimizing your accounts this month. If you would like to have your accounts optimized on top of having up handle your social media, become a client before Halloween! Schedule an Intro Call to tell us what you need to have a social media presence without the pressure!
