DOWNSTAGE MEDIA BLOG

SOCIAL MEDIA STRATEGY, MESSAGING, AND EMAIL MARKETING TIPS

Can the PAGER zine make your marketing so *beep*ing good?

Can the PAGER zine make your marketing so *beep*ing good?

Our email inboxes and social media feeds are overloaded with marketing advice. It’s easy to tune it all out. But small adjustments to your content marketing strategy can make a big difference in your results. In this blog post, you’ll learn about Downstage Media’s PAGER zine and how you can get practical, tactical ideas sent straight to your door.

Read More
How do I use MeetEdgar with the PAGER method for social media?

How do I use MeetEdgar with the PAGER method for social media?

Business owners hate how much time social media eats up in their day-to-day operations. Automating content - versus simply scheduling it - frees up hours every week. At Downstage Media, our favorite tool for scheduling and automating content is MeetEdgar. Let’s break down specifically how we use it with the PAGER method for our clients, so you can figure out if it’s the right tool for you.

Read More
How can I build up to posting on social media 5 times a week?

How can I build up to posting on social media 5 times a week?

If you had a goal of going to the gym regularly, you wouldn’t start by going seven times a week. Or, if you did, you probably wouldn’t be able to keep that up for long. Posting on social media is the same way. In this blog post, you’ll learn a sustainable way to post 4-5 times a week. By gradually building up to this pace you’ll be able to keep up with both your social media marketing and everything else you have to do in your business.

Read More
Optimize October: 7 Ways to Freshen Up Your Social Media Accounts

Optimize October: 7 Ways to Freshen Up Your Social Media Accounts

October is a great time to give your social media presence a fresh boost and optimize your content for maximum results. A refresh may be just what’s needed to boost your visibility and stand out amongst the crowd. With these updates, you can effectively showcase your brand's story, captivate visitors, and grow your business. In this blog post, we'll explore seven key areas to focus on for “Optimize October.”

Read More
Why A Sales Funnel is Just the First Step

Why A Sales Funnel is Just the First Step

You're kind of annoyed because now that you have your messaging in place people aren't showing up in droves. I've got good news for you - nothing is wrong. This is actually when the marketing work begins. You built your house with your messaging. Now you've got to invite people in with your marketing. Here are the fundamentals that all marketers know that will bring in and nurture new audience members.

Read More
Curate Content and Reclaim Your Time

Curate Content and Reclaim Your Time

Creating social media content on your social media channels can be very time consuming. But if you don't have regular content going out in your feeds, you could lose audience. Learn what curated content is, the benefits of using it, and how to find the best sources for your needs. You'll be able to reclaim time you previously spent creating content - time you can now spend on more important things.

Read More
Distributing Blogs, Podcasts, and Videos on Social Media With the PAGER Method
Social Media Strategy, PAGER Method Annie Schiffmann Social Media Strategy, PAGER Method Annie Schiffmann

Distributing Blogs, Podcasts, and Videos on Social Media With the PAGER Method

When you’re putting out a big piece of content each week: a podcast episode, blog post, or YouTube video, you can feel pretty distressed having to distribute it on social media. But if you don’t, no one will know about this content you work so hard to create! How do you make the most of your long form pieces? Learn how to distribute them with the PAGER Method so you always have your freshest content in your content mix.

Read More
Promoting Events, Sales, and More on Social Media
Social Media Strategy, PAGER Method Annie Schiffmann Social Media Strategy, PAGER Method Annie Schiffmann

Promoting Events, Sales, and More on Social Media

So many people are torn when it comes to social media. They want it to drive their business goals, but they don't want to seem spammy. If they go too far in one direction, they're investing a lot of time without a great return. If they go too far in the other, their audience (and the algorithms) will get turned off. Here you'll learn how to promote your company on social media without turning your feed into an annoying billboard.

Read More
Using StoryBrand for Social Media
StoryBrand, Social Media Strategy, PAGER Method Annie Schiffmann StoryBrand, Social Media Strategy, PAGER Method Annie Schiffmann

Using StoryBrand for Social Media

It’s not always clear how you can use StoryBrand on your social media. Much of the StoryBrand Framework is based around using marketing to increase sales - but social media is different than a website. And no one wants to turn their social media channels into a spammy billboard. Here you’ll learn a StoryBrand-inspired formula for writing copy on your social media posts, as well as different ways to use existing assets in your marketing - lead generators, BrandScripts, and more - in a way that works on social media.

Read More
What Does it Mean to “Variate” Content
Social Media Strategy, PAGER Method Annie Schiffmann Social Media Strategy, PAGER Method Annie Schiffmann

What Does it Mean to “Variate” Content

Putting out social media content is a grind. You know how important consistently is - both to your audience and to the almighty algorithms. The trouble is, keeping up with that content can be a time suck. Here’s the thing: it doesn’t have to be so hard. By making different versions of your content you can save yourself hours every week. In this blog post, I’ll define “variate” and give you some examples of how that can work in your social media marketing strategy - especially if you are using the PAGER Model.

Read More
When Should I Post to Social Media?

When Should I Post to Social Media?

Understanding the best time to post for your brand on social media can be tricky. Most of the pros will tell you to “test and see what works for your audience.” But if you’re not into conducting a science fair-type experiment just to figure out the best time to post to Instagram, read on.

Read More
TikTok? Instagram? Picking Your Social Platforms
How Tos, Social Media Strategy Annie Schiffmann How Tos, Social Media Strategy Annie Schiffmann

TikTok? Instagram? Picking Your Social Platforms

It’s not always easy to know which platforms to focus on for social media marketing. There are too many now to be on all of them, so how can you narrow down where you spend your time building your audience? In this post I’l break down what factors to consider before starting (or restarting) your social media efforts so you can be where your audience is paying attention.

Read More
How to: Upload and Label Files in Google Drive

How to: Upload and Label Files in Google Drive

When you’re first creating and storing social media content, it can be a little overwhelming. Often there are so many different platforms to get to know - between the social media channel itself, a third party tool that you’re using to schedule the content, and how to store the files themselves. On the flip side, if you don’t do anything, you will find that your storage quickly fills up and your images and videos are all over the place. When it comes time to reuse them, if you’re not organized it becomes a huge hassle. Here you’ll find a simple, low-tech way to organize and store your social media files.

Read More
What's the Difference Between a Hashtag and a Handle
Social Media Strategy Annie Schiffmann Social Media Strategy Annie Schiffmann

What's the Difference Between a Hashtag and a Handle

Every social media platform has its own lingo (You “friend” someone on Facebook, “follow” someone on Twitter, and “connect” with someone on LinkedIn.) There are a couple of terms that overlap with many of the platforms and cause confusion. Keep reading so we can define them and you can be sure to use it correctly when you’re talking about your work on social media.

Read More