DOWNSTAGE MEDIA BLOG

SOCIAL MEDIA STRATEGY, MESSAGING, AND EMAIL MARKETING TIPS

Start Prepping for 2025: How to Build a Marketing Strategy That Works for You All Year
Marketing, Content Marketing Annie Schiffmann Marketing, Content Marketing Annie Schiffmann

Start Prepping for 2025: How to Build a Marketing Strategy That Works for You All Year

Get your business ready for 2025! In this post, you’ll learn a streamlined, five-step plan designed for small teams. From choosing your top focus to setting up automations and tracking the right metrics, each step is crafted to help you make an impact with clarity and confidence. Let’s start the new year with a marketing strategy that’s both manageable and powerful.

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Embracing Evergreen Email Automation
Email Marketing, StoryBrand, Mailchimp Annie Schiffmann Email Marketing, StoryBrand, Mailchimp Annie Schiffmann

Embracing Evergreen Email Automation

You want to send emails out regularly, but life gets in the way. If you don’t find a sustainable way to manage your email marketing, you risk losing potential revenue. Plus, you might find yourself stuck on the content hamster wheel, always scrambling to keep up. Evergreen content is your new best friend. Create an email automation around that content and you will be able to relax and focus on other areas of your business. Here’s how to do it.

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How Can a Clear BrandScript Boost Your Mailchimp Campaigns?
Messaging, Email Marketing, StoryBrand, Mailchimp Annie Schiffmann Messaging, Email Marketing, StoryBrand, Mailchimp Annie Schiffmann

How Can a Clear BrandScript Boost Your Mailchimp Campaigns?

Struggling with inconsistent messaging and low engagement in your email marketing? Discover how a BrandScript can transform your Mailchimp campaigns. Learn how clear, compelling messaging can boost open rates, click-through rates, and strengthen your brand identity. In this blog post, I'll share practical steps to implement a BrandScript and real-life success stories that prove its impact. Ready to elevate your email marketing strategy? Read on to find out how!

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Why a Strong One-Liner is Essential for Your Business and How the Pitch Perfect Workshop Helps You Create One
Messaging, StoryBrand, Done With You Annie Schiffmann Messaging, StoryBrand, Done With You Annie Schiffmann

Why a Strong One-Liner is Essential for Your Business and How the Pitch Perfect Workshop Helps You Create One

Ever struggled to explain what your business does in a few seconds? You're not alone! A strong one-liner is your secret weapon for capturing attention and sparking curiosity. In this post, we explore the importance of a one-liner and how our Pitch Perfect One-Liner Workshop can help you craft a compelling message that resonates. Learn about common challenges, our proven framework, and hear success stories from those who’ve transformed their business communication. Don’t miss this opportunity to make a memorable impression and elevate your marketing game!

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Maximize Your ROI: What to Know Before Signing Up for the StoryBrand Marketing Livestream

Maximize Your ROI: What to Know Before Signing Up for the StoryBrand Marketing Livestream

Marketing budgets are tight right now. A recent Gartner survey of 395 CMOs and marketing leaders shows the average 2024 marketing budgets have dipped to 7.7% of overall company revenue, down from last year's 9.1%. That means that you have to be absolutely clear on how to make the most of your marketing to make it count.

In this blog post, I’m going to talk about the StoryBrand Marketing Livestream as a way to get the most out of your marketing dollars for the rest of the year.

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Can the PAGER zine make your marketing so *beep*ing good?

Can the PAGER zine make your marketing so *beep*ing good?

Our email inboxes and social media feeds are overloaded with marketing advice. It’s easy to tune it all out. But small adjustments to your content marketing strategy can make a big difference in your results. In this blog post, you’ll learn about Downstage Media’s PAGER zine and how you can get practical, tactical ideas sent straight to your door.

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How do I use MeetEdgar with the PAGER method for social media?

How do I use MeetEdgar with the PAGER method for social media?

Business owners hate how much time social media eats up in their day-to-day operations. Automating content - versus simply scheduling it - frees up hours every week. At Downstage Media, our favorite tool for scheduling and automating content is MeetEdgar. Let’s break down specifically how we use it with the PAGER method for our clients, so you can figure out if it’s the right tool for you.

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How can I build up to posting on social media 5 times a week?

How can I build up to posting on social media 5 times a week?

If you had a goal of going to the gym regularly, you wouldn’t start by going seven times a week. Or, if you did, you probably wouldn’t be able to keep that up for long. Posting on social media is the same way. In this blog post, you’ll learn a sustainable way to post 4-5 times a week. By gradually building up to this pace you’ll be able to keep up with both your social media marketing and everything else you have to do in your business.

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What 3 marketing steps are designed to build customer relationships?

What 3 marketing steps are designed to build customer relationships?

Building customer relationships. Growing audience. Growing customer relationships. Building audience. That’s the marketing mantra for many companies. If you’re not building relationships with your current customers, you are always on the lookout for new ones. And if you’re always on the lookout for new customers, you are missing out on opportunities to keep your customers coming back to you.

Let’s break down the final stage of the 3-Stage Marketing Strategy. Here we’ll discuss ongoing content and sales so that you know what to focus on in your marketing in order to build relationships and grow audiences. Or, is it the other way around?

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No Click Content and the PAGER Method

No Click Content and the PAGER Method

You’ve heard that social media posts with links in them don’t get in front of as many people. So what can you do? Read this blog post for step-by-step instructions on how to make no click content with the PAGER method so your reach doesn’t get throttled.

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What Do I Do With All These Books?

What Do I Do With All These Books?

Simple Social Media is available for pre-sale and you are thinking of getting a copy for yourself. Something weird is going on, though, on the website it says that you can buy them in bulk - in groups from ten to two hundred. Now why in the world would you need that many copies of one book? Here you’ll learn why multiple copies will benefit you and your business.

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Why Simple Social Media Won't Be Available on Amazon - At First

Why Simple Social Media Won't Be Available on Amazon - At First

Get the scoop on why the book Simple Social Media won’t be available on Amazon at first, what to expect when it does become available, and why that is good for you! Learn how SMBs will benefit from this new marketing resource!

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Optimize October: 7 Ways to Freshen Up Your Social Media Accounts

Optimize October: 7 Ways to Freshen Up Your Social Media Accounts

October is a great time to give your social media presence a fresh boost and optimize your content for maximum results. A refresh may be just what’s needed to boost your visibility and stand out amongst the crowd. With these updates, you can effectively showcase your brand's story, captivate visitors, and grow your business. In this blog post, we'll explore seven key areas to focus on for “Optimize October.”

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What 3 marketing steps will save time but still grow my audience?

What 3 marketing steps will save time but still grow my audience?

Learn how to grow your audience without the headache - discover the three simple steps that make marketing easier and faster. Discover why a clear message on your website, lead generator, and email sales sequence are key components of any successful strategy.

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Building a Solid Marketing Foundation: Why Messaging, One-Liners, and Brand Playbooks Matter
Downstage Media, Marketing, StoryBrand, Messaging Annie Schiffmann Downstage Media, Marketing, StoryBrand, Messaging Annie Schiffmann

Building a Solid Marketing Foundation: Why Messaging, One-Liners, and Brand Playbooks Matter

Every makeup kit needs a good foundation and so does every marketing strategy. Stage 1 of the 3-Stage Marketing Strategy is all about the foundation your brand needs to put its best face forward. Learn the initial steps to take for lasting, sustainable success.

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