DOWNSTAGE MEDIA BLOG

SOCIAL MEDIA STRATEGY, MESSAGING, AND EMAIL MARKETING TIPS

History By Mail - Client of Downstage Media’s - Tests Its Brand Message on Shark Tank
Client Success, Downstage Media Annie Figenshu Client Success, Downstage Media Annie Figenshu

History By Mail - Client of Downstage Media’s - Tests Its Brand Message on Shark Tank

When Ari Siegel, founder of History By Mail, landed a coveted spot on Shark Tank, he turned to Downstage Media for help crafting a pitch that would resonate with both the Sharks and millions of viewers. Here’s how we shaped the message, rehearsed every word, and got ready for a once-in-a-lifetime moment on national TV.

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Follower Count Doesn’t Matter as Much as You Think
Content Marketing, Email Strategy, Marketing Foundations, Social Media, Business Growth, Client Insights, Downstage Media Method, Marketing Strategy Annie Figenshu Content Marketing, Email Strategy, Marketing Foundations, Social Media, Business Growth, Client Insights, Downstage Media Method, Marketing Strategy Annie Figenshu

Follower Count Doesn’t Matter as Much as You Think

You don’t need a massive following to grow your business—you need a smart content strategy and the right systems. In this post, Annie Figenshu breaks down why email marketing still outperforms social media, how to build trust with a smaller audience, and what to focus on if you’re ready to stop chasing followers and start seeing results.

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