DOWNSTAGE MEDIA BLOG

SOCIAL MEDIA STRATEGY, MESSAGING, AND EMAIL MARKETING TIPS

StoryBrand for Content Marketing: Using Frameworks to Improve Blog Posts, Social Media Posts, and Email Campaigns

StoryBrand for Content Marketing: Using Frameworks to Improve Blog Posts, Social Media Posts, and Email Campaigns

Discover how the StoryBrand framework can transform your content marketing strategy from chaotic to cohesive. By applying StoryBrand across your emails, social media, and website, you’ll create messaging that resonates with your audience, increases engagement, and drives real results. Learn why this proven approach can make your marketing easier and more effective—and how Annie Schiffmann can guide you every step of the way.

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Why Taking Action After a Conference Is Key
Marketing Annie Schiffmann Marketing Annie Schiffmann

Why Taking Action After a Conference Is Key

After attending a retreat or conference, your head is full of fresh ideas and strategies that could drive your business forward. But without a plan to act quickly, those sparks of inspiration could fade. In this post, we’ll cover why it’s crucial to block time for implementation right after an event and offer practical steps to turn those ideas into long-term growth.

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Why Service-Based Businesses Can’t Afford to Ignore Holiday Marketing
StoryBrand, Messaging, Marketing Annie Schiffmann StoryBrand, Messaging, Marketing Annie Schiffmann

Why Service-Based Businesses Can’t Afford to Ignore Holiday Marketing

Service-based businesses often overlook holiday marketing, but with the right strategy, you can stand out, boost engagement, and increase revenue. By focusing on what your clients need for the new year and automating your marketing, you’ll position your business for long-term success. Don’t let the season pass you by—take charge of your holiday campaign today!

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Make the Most of the Holiday Rush: Expert Tips to Boost Your Campaigns
StoryBrand, Messaging, Marketing Annie Schiffmann StoryBrand, Messaging, Marketing Annie Schiffmann

Make the Most of the Holiday Rush: Expert Tips to Boost Your Campaigns

Get your email marketing ready for the holiday rush with a fully optimized email funnel before Halloween. Personalization is the key to boosting engagement and driving sales, as Mailchimp’s "This Holiday, It’s Personal" report shows that targeted emails can increase open rates by 29%. Start now and let your automated email campaigns work seamlessly through the busiest shopping season, leaving you free to focus on your business.

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Embracing Evergreen Email Automation
Email Marketing, StoryBrand, Mailchimp Annie Schiffmann Email Marketing, StoryBrand, Mailchimp Annie Schiffmann

Embracing Evergreen Email Automation

You want to send emails out regularly, but life gets in the way. If you don’t find a sustainable way to manage your email marketing, you risk losing potential revenue. Plus, you might find yourself stuck on the content hamster wheel, always scrambling to keep up. Evergreen content is your new best friend. Create an email automation around that content and you will be able to relax and focus on other areas of your business. Here’s how to do it.

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