Helpful Tools

How Broadway Shows Ramp Up Social Media for the Tony Awards

How Broadway Shows Ramp Up Social Media for the Tony Awards

Broadway producer and social media guru Christopher Ketner tells Downstage about the social media campaigns for two major shows this season: “The Prom” and “The Ferryman.”

The Steps to a Perfect Back Up Plan Are Easier Than You Think

The Steps to a Perfect Back Up Plan Are Easier Than You Think

Having a backup plan comes in handy for more than just when you get sick and have to call your understudy. It’s important for any performing artist to also have backup plans when you are marketing yourself on social media as well. Think of them as the understudies for your social media.

Here we’ll break down four key steps to make sure that you’re ready when you are faced with the unexpected.

Curate Content and Reclaim Your Time

Curate Content and Reclaim Your Time

On social media, it’s important to share your points of view on what’s happening in your industry - but it’s hard to come up with articles or blog posts on an almost daily basis to share those views. Feedly - and other RSS readers - will help you curate articles that you can put your own spin on.

ST@GE: 5 Things Every Instagram Post Needs

ST@GE: 5 Things Every Instagram Post Needs

At Downstage Media not only have we created hundreds of posts for Instagram, we’ve interacted with thousands of them as part of our Weekly Engagement Plan. We put together a mnemonic device to remember what every Instagram post needs - ST@GE.

5 Elements Every Actor's Instagram Profile Needs

5 Elements Every Actor's Instagram Profile Needs

A major frustration for many people in the performing arts is not having enough followers on their Instagram account. But there are a few ways that you can make sure that when people do find you, they take a look at your account and tap that follow button. Here are 5 things every actor’s Instagram profile needs.

The Best Social Trends For Theater Companies to Implement Now

The Best Social Trends For Theater Companies to Implement Now

Buffer put out a study for 2019 with trends are major brands implementing. We picked three perfect ones for your theater to implement now.

How Theater People Can Benefit From Facebook Messenger Marketing

How Theater People Can Benefit From Facebook Messenger Marketing

Facebook Messenger is an incredibly useful tool when it comes to building your brand. But how can you accurately use it? And what are the benefits of it? Read this blog post to learn all the ins and outs of Facebook Messenger.

Answering the Question We All Have: How To Boost Engagement

Answering the Question We All Have: How To Boost Engagement

It’s the question every brand that’s actively using social media is asking: How do we boost likes, comments, shares and overall engagement? If only the answer was simple. In reality, it’s one of the most complex. In 2019, especially for actors and theatre people, your social media presence is your new headshot. What you post can have a direct correlation to the jobs you book.

Three Words for 2019

Three Words for 2019

Some people start a new year with a resolution. Other create SMART goals. Chris Brogan starts a new year with 3 words. I’ve done it for the past three years and find this practice very helpful in staying on track. Here you’ll find what this practice is, the three words I’ve chosen for Downstage Media, and how to create your own.

Timeline for #WLTW Guests

Timeline for #WLTW Guests

Just found out you’re going to be a guest on our Instagram Live show, What I Learned This Week? We want to make it as easy for you as possible. Here is a basic timeline that you can use to tell people who come to your website, who are on your email list, and who follow you on social media all about your upcoming show.