WLTW: Instagram DM Update and Jacqueline Goldfinger of Page by Page

WLTW: Instagram DM Update and Jacqueline Goldfinger of Page by Page

Each Friday Annie Schiffmann hops on Instagram Live to find out what you learned this week and share what she learned about social media for theater and running your own business. It’s called What I Learned This Week. You can play along by using #WLTW and sharing what YOU’VE learned! This week: why your Facebook Page should DEFINITELY start liking other Facebook Pages and Jacqueline Goldfinger on making art accessible.

WLTW: Liking Other Facebook Pages and Arianna Williams from Eco Village

WLTW: Liking Other Facebook Pages and Arianna Williams from Eco Village

Each Friday Annie Schiffmann hops on Instagram Live to find out what you learned this week and share what she learned about social media for theater and running your own business. It’s called What I Learned This Week. You can play along by using #WLTW and sharing what YOU’VE learned! This week: why your Facebook Page should DEFINITELY start liking other Facebook Pages and Arianna Williams on communication when juggling projects.

Not a Skittles Super Bowl TV Ad, but a Skittles Super Bowl Broadway Musical Ad

Not a Skittles Super Bowl TV Ad, but a Skittles Super Bowl Broadway Musical Ad

What are the benefits of having an ad that only a thousand people can see? Skittles is taking a big chance - not on a Super Bowl television ad, but a Super Bowl Broadway musical.

How to Make Your Instagram Live Last Longer Than 24 Hours

How to Make Your Instagram Live Last Longer Than 24 Hours

Instagram Lives fall under the category of “ethereal content - a term that marketers throw around to mean stuff that’s going to disappear in 24 hours. Keep reading to learn, how you can turn your Instagram Live videos into content that reaches farther than your Instagram followers, and lasts longer than 24 hours.

WLTW: How Ignoring Social Costs You; Facebook Cover Image Trick

WLTW: How Ignoring Social Costs You; Facebook  Cover Image Trick

Each Friday Annie Schiffmann hops on Instagram Live to find out what you learned this week and share what she learned about social media for theater and running your own business. It’s called What I Learned This Week. You can play along by using #WLTW and sharing what YOU’VE learned! This week: how letting you social media go can cost you representation and a quick and dirty tip for optimizing your Facebook page.

Why Social Media for The Performing Artist Matters

Why Social Media for The Performing Artist Matters

Social media is a term with a lot of issues for many performing artists. First, there’s the angst that comes with not having the first idea with how to use it strategically to promote your art. Next come the feelings of being too old, or not savvy enough, or useless. Then, the frustration - how can you know if your art is any good if no one is there to see it? Let’s break it down.

WLTW: Recording IG Lives, and Special Guest Wendy-Lane Bailey

WLTW: Recording IG Lives, and Special Guest Wendy-Lane Bailey

Each week Annie Schiffmann hops on Instagram Live with a special guest to find out what you learned this week and share what she learned about social media for theater and running your own business. This week we talked repurposing Instagram Live content and producer/director Wendy-Lane Bailey shares what she learned about women sharing their stories onstage.

Answering the Question We All Have: How To Boost Engagement

Answering the Question We All Have: How To Boost Engagement

It’s the question every brand that’s actively using social media is asking: How do we boost likes, comments, shares and overall engagement? If only the answer was simple. In reality, it’s one of the most complex. In 2019, especially for actors and theatre people, your social media presence is your new headshot. What you post can have a direct correlation to the jobs you book.

WLTW: Getting Real With FB Ads, and Special Guest Danielle MacMath

 WLTW: Getting Real With FB Ads, and Special Guest Danielle MacMath

Each week Annie Schiffmann hops on Instagram Live with a special guest to find out what you learned this week and share what she learned about social media for theater and running your own business. This week we talked Facebook ads and actress Danielle MacMath shares what she learned.

Three Words for 2019

Three Words for 2019

Some people start a new year with a resolution. Other create SMART goals. Chris Brogan starts a new year with 3 words. I’ve done it for the past three years and find this practice very helpful in staying on track. Here you’ll find what this practice is, the three words I’ve chosen for Downstage Media, and how to create your own.

Timeline for #WLTW Guests

Timeline for #WLTW Guests

Just found out you’re going to be a guest on our Instagram Live show, What I Learned This Week? We want to make it as easy for you as possible. Here is a basic timeline that you can use to tell people who come to your website, who are on your email list, and who follow you on social media all about your upcoming show.

What To Attach to Your iPhone For Better Video

What To Attach to Your iPhone For Better Video

You want to go out and make some videos - but you want to make sure they don’t look amateurish. If you’re not a professional videographer, here are some simple attachments for your phone to throw in your bag. Plus a handy checklist to make sure you don’t forget anything.