WLTW: Getting More Subscribers and Special Guest Mark Boudreau

WLTW: Getting More Subscribers and Special Guest Mark Boudreau

This week: a four step plan to getting more subscribers into your theater’s database. Plus, arts marketing consultant Mark Boudreau on a secret your brand MUST know to get Google money.

How Broadway Shows Ramp Up Social Media for the Tony Awards

How Broadway Shows Ramp Up Social Media for the Tony Awards

Broadway producer and social media guru Christopher Ketner tells Downstage about the social media campaigns for two major shows this season: “The Prom” and “The Ferryman.”