DOWNSTAGE MEDIA BLOG
SOCIAL MEDIA STRATEGY, MESSAGING, AND EMAIL MARKETING TIPS
StoryBrand for Content Marketing: Using Frameworks to Improve Blog Posts, Social Media Posts, and Email Campaigns
Discover how the StoryBrand framework can transform your content marketing strategy from chaotic to cohesive. By applying StoryBrand across your emails, social media, and website, you’ll create messaging that resonates with your audience, increases engagement, and drives real results. Learn why this proven approach can make your marketing easier and more effective—and how Annie Schiffmann can guide you every step of the way.
How Do I Leverage LinkedIn Effectively in 2024? Social Media Marketing World Insights for Business Owners
At Social Media Marketing World 2024 there were 5 sessions about LinkedIn. I watched them all so you don't have to. Here's what you need to know.
Can the PAGER zine make your marketing so *beep*ing good?
Our email inboxes and social media feeds are overloaded with marketing advice. It’s easy to tune it all out. But small adjustments to your content marketing strategy can make a big difference in your results. In this blog post, you’ll learn about Downstage Media’s PAGER zine and how you can get practical, tactical ideas sent straight to your door.
How do I use MeetEdgar with the PAGER method for social media?
Business owners hate how much time social media eats up in their day-to-day operations. Automating content - versus simply scheduling it - frees up hours every week. At Downstage Media, our favorite tool for scheduling and automating content is MeetEdgar. Let’s break down specifically how we use it with the PAGER method for our clients, so you can figure out if it’s the right tool for you.
No Click Content and the PAGER Method
You’ve heard that social media posts with links in them don’t get in front of as many people. So what can you do? Read this blog post for step-by-step instructions on how to make no click content with the PAGER method so your reach doesn’t get throttled.
What Do I Do With All These Books?
Simple Social Media is available for pre-sale and you are thinking of getting a copy for yourself. Something weird is going on, though, on the website it says that you can buy them in bulk - in groups from ten to two hundred. Now why in the world would you need that many copies of one book? Here you’ll learn why multiple copies will benefit you and your business.
Why Simple Social Media Won't Be Available on Amazon - At First
Get the scoop on why the book Simple Social Media won’t be available on Amazon at first, what to expect when it does become available, and why that is good for you! Learn how SMBs will benefit from this new marketing resource!
6 Strategies to Maximize Affiliate Links
If you’ve signed up for an affiliate program, you want to make it work for your business. In this post, you’ll learn how to can create a few marketing assets to put on autopilot so that you can perpetually drive revenue.
Stress-Free Social with the Simplify Your Social Media Webinar
So many people are paralyzed by what they should put on social media that they don’t put anything at all. “I hate social media” they tell me after I give keynotes. Here you’ll find out how by employing the concepts covered in the Simplify Your Social Webinar you can have a social media presence without the social media pressure.
Why A Sales Funnel is Just the First Step
You're kind of annoyed because now that you have your messaging in place people aren't showing up in droves. I've got good news for you - nothing is wrong. This is actually when the marketing work begins. You built your house with your messaging. Now you've got to invite people in with your marketing. Here are the fundamentals that all marketers know that will bring in and nurture new audience members.
Curate Content and Reclaim Your Time
Creating social media content on your social media channels can be very time consuming. But if you don't have regular content going out in your feeds, you could lose audience. Learn what curated content is, the benefits of using it, and how to find the best sources for your needs. You'll be able to reclaim time you previously spent creating content - time you can now spend on more important things.
Distributing Blogs, Podcasts, and Videos on Social Media With the PAGER Method
When you’re putting out a big piece of content each week: a podcast episode, blog post, or YouTube video, you can feel pretty distressed having to distribute it on social media. But if you don’t, no one will know about this content you work so hard to create! How do you make the most of your long form pieces? Learn how to distribute them with the PAGER Method so you always have your freshest content in your content mix.
Promoting Events, Sales, and More on Social Media
So many people are torn when it comes to social media. They want it to drive their business goals, but they don't want to seem spammy. If they go too far in one direction, they're investing a lot of time without a great return. If they go too far in the other, their audience (and the algorithms) will get turned off. Here you'll learn how to promote your company on social media without turning your feed into an annoying billboard.
What Does it Mean to “Variate” Content
Putting out social media content is a grind. You know how important consistently is - both to your audience and to the almighty algorithms. The trouble is, keeping up with that content can be a time suck. Here’s the thing: it doesn’t have to be so hard. By making different versions of your content you can save yourself hours every week. In this blog post, I’ll define “variate” and give you some examples of how that can work in your social media marketing strategy - especially if you are using the PAGER Model.
What Does the Simplify Your Social Group Look Like?
If you’ve heard about the Simplify Your Social Media Group and the 5 Day Intensive you may be wondering what’s in store. Here I’ll break down what the process looks, what your commitment will be, and how to get the most out of the experience so you can create great content in batches that you can put on autopilot.
Boost Your Social Media Strategy: How to Use Your StoryBrand BrandScript with the PAGER Method
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Struggling to get your social media posts noticed? It might not be your content—it’s your strategy. By combining the StoryBrand BrandScript with Downstage Media’s PAGER method, you can create social posts that not only resonate but also drive real results. In this post, you'll learn a step-by-step approach to crafting clear, engaging content that doesn’t turn your feed into an endless ad, but a true engagement tool.
How do I Get Started With the PAGER method?
Changing the way that you create, schedule, and automate your social media content can be tricky - it may seem like a lot of work to set up a new system, until you start to realize the time that you get back every day that you don’t have to think about posting.
Here you’ll find a list of what you need to get started incorporating the PAGER Model for your social media marketing: what stuff you need to have handy, recommended apps, and free downloads that will make setting up this system faster and easier.
What is General Content for the PAGER Method and How to Make It
General Content is the “G” of the PAGER method, and it can be the most confusing because it’s the most vague category. But these are the posts that show your audience that you understand who they are and you know how to solve their problems. Read on to understand what these posts are, see them in action, and learn how to implement them into your content mix so you can turn your audience into your community.
What is Engagement Content for the PAGER Method With Examples
The “E” of the PAGER model for social media strategy is Engagement, and it can be tricky to make since they’re the most unusual posts. But these are the posts that help build your relationship with your audience because you are asking them for their opinion. And if there’s anything social media has taught us it’s how to express our opinion. Let’s break down what Engagement posts are, the various forms they can take, and how to include them as part of your overall social media strategy.
What is the PAGER Method? The Social Media Strategy Explained
It’s time to simplify social media for small businesses and brands. The PAGER Method is a social media strategy that you can easily use on any platform and in any niche. You’ll know what to create, ensure that your content isn’t too salesy, and still promote the events and initiatives that your business needs to survive. Here, get an overview of Downstage Media’s own content method with examples.