DOWNSTAGE MEDIA BLOG

SOCIAL MEDIA STRATEGY, MESSAGING, AND EMAIL MARKETING TIPS

3 Scary Truths (with Data) About Your Brand’s Social Media
Social Media Strategy Annie Schiffmann Social Media Strategy Annie Schiffmann

3 Scary Truths (with Data) About Your Brand’s Social Media

Facing the facts about marketing your business on social media can be scary. But if you stay in the dark, you’re limiting your potential. Hootsuite and We Are Socials’ Global State of Media report sheds light on the current state of social. In this post, I’ll break down three truths that most companies ignore, show why they’re important (with data) and discuss how to adjust your strategy so you can banish the boogie man and and your business can grow.

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Boost Your Social Media Strategy: How to Use Your StoryBrand BrandScript with the PAGER Method
StoryBrand, PAGER Method, Social Media Strategy Annie Schiffmann StoryBrand, PAGER Method, Social Media Strategy Annie Schiffmann

Boost Your Social Media Strategy: How to Use Your StoryBrand BrandScript with the PAGER Method

Here's an excerpt for your blog post:

Struggling to get your social media posts noticed? It might not be your content—it’s your strategy. By combining the StoryBrand BrandScript with Downstage Media’s PAGER method, you can create social posts that not only resonate but also drive real results. In this post, you'll learn a step-by-step approach to crafting clear, engaging content that doesn’t turn your feed into an endless ad, but a true engagement tool.

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Will the Marketing Mentorship Work for Me? Warning Signs it Won’t
Do It Yourself, Downstage Media Annie Schiffmann Do It Yourself, Downstage Media Annie Schiffmann

Will the Marketing Mentorship Work for Me? Warning Signs it Won’t

The Marketing Mentorship that Downstage offers is a great DIY option for some people: there are online classes paired with 1-on-1 coaching. But… it’s not for everyone. No one wants to feel like they’ve put time, money, and effort into something that isn’t worthwhile. This blog post will lay out some red flags that will help you decide if this option is right for your brand.

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What is General Content for the PAGER Method and How to Make It
Social Media Strategy, PAGER Method Annie Schiffmann Social Media Strategy, PAGER Method Annie Schiffmann

What is General Content for the PAGER Method and How to Make It

General Content is the “G” of the PAGER method, and it can be the most confusing because it’s the most vague category. But these are the posts that show your audience that you understand who they are and you know how to solve their problems. Read on to understand what these posts are, see them in action, and learn how to implement them into your content mix so you can turn your audience into your community.

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What is Engagement Content for the PAGER Method With Examples
Social Media Strategy, PAGER Method Annie Schiffmann Social Media Strategy, PAGER Method Annie Schiffmann

What is Engagement Content for the PAGER Method With Examples

The “E” of the PAGER model for social media strategy is Engagement, and it can be tricky to make since they’re the most unusual posts. But these are the posts that help build your relationship with your audience because you are asking them for their opinion. And if there’s anything social media has taught us it’s how to express our opinion. Let’s break down what Engagement posts are, the various forms they can take, and how to include them as part of your overall social media strategy.

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7 Elements Every Lead Generator Needs
Email Marketing, Lead Generator Annie Schiffmann Email Marketing, Lead Generator Annie Schiffmann

7 Elements Every Lead Generator Needs

No one wants to take the time to create a lead generator and then automate it with their email platform, if it’s not going to build relationships with your audience. But a lame lead generator can do just that. Dive in to the seven elements your lead generator needs to establish your brand, project, or company as one that’s worth knowing!

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Egregious Copywriting Errors - Strengthen Your Writing With These English Teacher-Approved Tweaks
How Tos, Email Marketing Annie Schiffmann How Tos, Email Marketing Annie Schiffmann

Egregious Copywriting Errors - Strengthen Your Writing With These English Teacher-Approved Tweaks

You do more copywriting than you think. Any post, email, or webpage where you want a reader to take action counts as copywriting. Unfortunately, lots of copywriting misses the mark which leads to lower clicks, conversions, and sales. In this post, you'll learn simple copywriting tweaks that will personalize, activate, and strengthen your work so you can connect with your audience.

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What Costs are There with Downstage Media’s Marketing Mentorship?

What Costs are There with Downstage Media’s Marketing Mentorship?

The prices for online courses and coaching programs varies wildly - with some as low as $47 and others are high as $5000. So when you’re considering an online course and a coaching program, it’s important to know what’s in store, and how it compares to other comparable courses. Downstage Media has partnered with Business Made Simple to offer a suite of online courses and a marketing mentorship as well. Here’s what you can expect to pay, and what is included, and how it compares in the marketplace.

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How to: Upload and Label Files in Google Drive

How to: Upload and Label Files in Google Drive

When you’re first creating and storing social media content, it can be a little overwhelming. Often there are so many different platforms to get to know - between the social media channel itself, a third party tool that you’re using to schedule the content, and how to store the files themselves. On the flip side, if you don’t do anything, you will find that your storage quickly fills up and your images and videos are all over the place. When it comes time to reuse them, if you’re not organized it becomes a huge hassle. Here you’ll find a simple, low-tech way to organize and store your social media files.

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